Marketing Strategy planner - all markets
Promoted from Senior Advertising manager UK
Promoted from Senior Advertising manager UK
Reporting to the Managing Director during Head of Marketing’s maternity leave
Developed annual offline marketing strategy, in conjunction with senior management.
Delivered ebookers’ brand advertising campaign across all media, with full responsibility of each campaign’s P&L.
Developed promotional concepts and ensured full integration across all areas of the business incl. CRM, customer experience and merchandising team.
Briefed and delivered media plans and creative with agency network MEDIACOM and CHI.
Drove all PR activity with agency PLEON, delivering core press office and larger consumer and corporate campaigns.
Brand guardian, cascading all brand values and visual identity across all activity.
Evaluation and monitoring of brand campaign via Brand tracking and commercial data.
Accountable for offline budget, responsible for internal forecasts, reporting and analysis.
Doubled spontaneous brand awareness scores within 6 months
Contributed to a 69% Year on Year increase in Brand term NSEO
Pitched for and set up continuous brand tracking to maximise each campaign’s effectiveness
Built new rigorous tracking, encompassing both brand and tactical measurements
Instigated innovation in media planning to achieve better frequency within budget limitation
Secured a TV sponsorship contra-deal with newly launched UKTV channel
Delivered Sainsbury’s “Try something new today” brand advertising plan.
Managed multi-million pound brand advertising budget, ensuring most effective ROI.
Briefed and delivered media plans and creative with agency network PHD and AMV BBDO.
Developed TV and press brand campaigns in line with customer plan and store events (Big 5 Drive, Wheel of Health, Active Kids, Comic Relief, Easter, Get Set for Summer …)
Managed relationship with Seven Publishing for Sainsbury’s magazine, delivering year on year growth in retained profit.
Monitored campaign effectiveness with marketing consultancies Ohal and IPSOS.
Managed a team of 3 brand managers.
Delivered an integrated Jamie Oliver health campaign across TV, press and instore collateral, achieving pole position on TV recall during the campaign period (Marketing Week, Feb 07).
Rolled out a Comic Relief campaign across TV and press, generating sales of 250.000 Red noses within the first week of the campaign airing - a 12% increase Year on Year.
Developed new “Taste the difference” creative for the ITV’s Drama Premiere sponsorship, aiming to increase quality perceptions scores.
Developed brand communication strategies in line with Tourism Australia’s global marketing proposition.
Managed all elements of multi-million pounds brand campaigns, briefing ATL/BTL/online creative and media to agency networks (Grey/Mediacom and M&C Saatchi/Carat).
Built strong relationships with airline partners (Qantas, Singapore Airlines), negotiating joint tactical activity across european markets.
Designed new reporting templates with the Insights department to monitor effectiveness of activity and highlight findings for future campaigns.
Drove consistency of brand messages throughout all marketing programmes.
Championed internal departmental integration within Tourism Australia.
Managed a team of 2 marketing co-ordinators.
Managed a 4.6M GBP budget, delivering all brand and partnership campaigns on target.
Rolled out new global campaign effectively across key European markets.
Achieved 100% satisfaction from airlines partners’ survey on Tourism Australia’s activity.
Developed the most successful TA youth campaign to date, increasing working holiday visa requests by 20% year on year and achieving an increase of 300% in website visitation throughout the campaign.
Pitched proposal to senior management and developed a pan-European promotion with MTV.
Implemented the advertising plans for the Debenhams brand and its exclusive designer Fashion and Home ranges (J by Jasper Conran, Rocha by John Rocha, Butterfly by Matthew Williamson, etc…).
Briefed creative & media plans (ATL and BTL) to agency network (WCRS/CARAT).
Drove integration with all business units including direct marketing, E-marketing, merchandising and PR.
Organised all aspects of seasonal photo shoots (from castings, negotiation with photographers & models agencies, retouching and supply).
Liaised with agencies on TV creative process (from story board to post-production and supply).
Sole responsibility for the retail services marketing plans (Wedding & Personal shopper), producing the wedding catalogue, advertorials and direct marketing plans with GE Capital.
Undertook consumer research to ascertain campaign effectiveness and monitor sales and footfall data against targets.
Assisted with budget management and general financial administration and media audits (Billets).
Instrumental in increasing integration with buying & merchandising teams, leading to up to 15% uplift on sales on selected product category.
Developed 13 advertorials within one season, building relationships with key media house and generating up to 45% uplift on sales on key featured items.
Contributed to break the 180GBP average transaction value target by year 1 with the Personal shopper marketing plan.