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Work experience

Aug 2002Present

Managing Editor, Marketing Communications

Pelco, Inc. - a subsidiary of Schneider Electric

For the world’s largest manufacturer of video security equipment and technologies, develop, plan and manage both internal and external communications targeted at consumers, industry professionals, sales representatives and media organizations. These efforts have changed the industry’s perceptions of Pelco from being an analog-centric business to a recognized leader in the IP video security marketplace.

Key  Accomplishments

Design and implement global marketing strategies that have led toannual revenue generation of approximately $550 million.

Strategize, outline and deploy communications campaigns with C-level executives, business unit VPs, product marketing managers and international offices to grow multi-million-dollar product lines. Efforts include the development of online and printed marketing material; domestic and international tradeshow messaging; industry and mainstream advertisements; electronic and traditional direct-mail campaigns.

Oversee content development and production of Pelco Press, a 76-page quarterly publication, which includes combination of application articles, technology overviews, ROI analyses, advertisements and corporate culture. Emphasis on case studies and technology trends in particular has led to increased circulation, article pick-up and placement in industry publications. Manage team of writers and work with Creative Services on design and presentation.

Develop program-specific creative content to drive messaging for corporate messaging pillars, including Strategic Alliances and Partnerships; Customer Service Initiatives; “Beyond Security” video applications; and analysis of the convergence of video security and network technologies.

Oct 2000Apr 2001

Manager, University Relations

For this integrated marketing solutions company specializing in higher education institutions, provided outreach to school constituencies and other audiences.

Key Accomplishments/Responsibilities

While representing California State University, Fresno and California State University, Sacramento, worked with the respective alumni associations to market their members financial, social networking and consumer-oriented services through the deployment and promotion of university-specific portal Web sites: and

In collaboration with various university departments, designed and implemented marketing and communications campaigns to assist in fundraising, membership generation and promotion of special projects, events and programs.

Apr 1998Aug 2000

Senior Projects Coordinator

Potomac Communications Group, Inc.

For this public relations firm focusing on energy and technology issues, managed projects that involved identifying, prioritizing and targeting key audiences for national energy corporations, consulting firms and non-profits.

Key Accomplishments/Responsibilities

Wrote and edited newsletters, press releases, brochures, communications plans, business proposals, annual reports, Web site content and other materials.

Wrote on diverse issues, including energy deregulation and divestiture preparations, energy-efficient products, emerging technologies and mortgage finance reform for Fortune magazine and other communications vehicles.

Apr 1996Apr 1998

Corporate Editor and Research Analyst

Charles River Associates Incorporated

For the D.C. office of this national economics consulting firm, edited white papers, testimonies, issue papers, and analytical reports for submission to federal agencies, including the Department of Justice, the Federal Trade Commission and the Federal Energy Regulatory Commission.

Key Accomplishments/Responsibilities

Co-authored article for the OPEC Bulletin entitled, “Possible effects of emissions reductions on developing and OPEC nations.”Wrote sections of the operating manual for the International Impact Assessment Model – a tool used to evaluate the economic effects of implementing any of several carbon emissions abatement proposals, including forerunners of the Kyoto Protocol.

Analyzed and wrote on the affects of emissions reductions scenarios on the electric and manufacturing sectors. Analyzed the competitive affects and implications of corporate mergers in the telecommunications, utility, and accounting arenas.




California State University, Fresno