I am the Hill Walking Development Officer for the British Mountaineering Council (BMC). A hugely diverse role, this draws upon my varied media background, my impressive writing abilities, my skills in leading change and working with others, and my ability to think strategically and influence at the highest level.
At the centre of my work is leading an ambitious aim for the organisation to become 'The natural home for hill walkers'. As part of this I drafted a unanimously approved strategy covering every aspect of the BMC's work, demonstrating my ability to think in far-sighted, innovative and ambitious ways.
I have been responsible for or closely involved with several high-impact media campaigns, have secured several high-value media placements for the BMC, and have shown a consistent ability to produce highly 'clickable' viral content. Coupled with this has been a strategic contribution to increasing the BMC's hill walking output, which has seen the quantity of hill walking articles on the BMC's website increase by 100%.
Previously I was the Assistant Editor of The Great Outdoors Magazine, the UK`s leading hill walking and backpacking magazine for more than 30 years, a highly-pressurised, deadline-driven role in changing circumstances brought about by the ongoing online revolution. This experience at the sharp end of change taught me the value, above all, of comprehensive digital strategies, as well as the strength of camaraderie and team effort. I wrote 20 full-length features for The Great Outdoors as well as countless smaller articles for both print and online.
I graduated in 2008 with a Postgraduate Diploma in Journalism Studies from Cardiff University and the full range of NCTJ pre-entry qualifications. This rigorous and demanding course included a series of placements with local and regional newspapers and was a comprehensive grounding in the skills required of a newspaper journalist.
In my capacity as a freelance writer I am a monthly contributor to the Guardian's Country Diary Column and the leading columnist for The Great Outdoors magazine. I won the 2014 OWPG Award for Excellence in the 'Best Magazine Article' category.