For more than a decade, Carey Chesney has been recognized for capably piloting the integrated marketing communications efforts for a number of non-profit institution projects in southeastern Michigan. His current role as Vice President of Marketing and Community Relations for the University of Michigan Credit Union (UMCU) has put Carey Chesney in charge of advertising, internal communications, branding, media relations, and other integrated marketing components for the 70,000 member 60-year-old financial institution. Before becoming part of UMCU, Mr. Chesney served as Director of Marketing for the Office of University Development at the University of Michigan. This role put him directly in charge of the creation and implementation of the marketing and branding efforts for the newly launched Victors for Michigan campaign of the university.
Before he served at the Office of University Development, Mr. Carey Chesney was Director for the integrated marketing communications and patient experience for the Destination Programs at the University of Michigan Health System. Optimizing on customer service improvement techniques and new digital advertising approaches, Mr. Chesney was responsible for bringing patients from all over the globe into the highly specialized multidisciplinary clinics that make up the Destination Programs. His role in the system also entailed a tireless emphasis on the importance of keeping the brand promise that current and potential customers expected.
Prior to serving in the University of Michigan, Carey Chesney was part of the executive leadership team that was at the core of the opening of Henry Ford West Bloomfield Hospital. The role he played as Director of Public Relations and Marketing was vital in creating a new hospital campaign, along with marketing the facility as a health and wellness destination. Carey was also extensively involved in the hospital’s care delivery, as well as the direct reporting to and learning from the CEO of the medical institution.