Cara White

  • Johannesburg
Cara White

Communications Consultant

Objective

To lead, challenge and be challenged in a value-based progressive organisation with opportunity to grow within; whilst optimising communication services to contribute to the profitability and enhancement of all areas in which I am directly and indirectly involved

Core compentencies

  • Highly experienced in planning, implementing and managing internal and external communication strategies
  • Superior verbal and written communications skills and attention to detail
  • Ability to plan and project manage campaigns and events
  • Experience in preparing content for press releases and publications
  • Admirable experience in writing and editing for employee audience and supporting HR communications and executives 
  • Excellent ability to manage internal and external client relationships 
  • Excellent interpersonal, logic and decision-making and organizational skills
  • Implementation of Marketing strategies; above and below the line and online
  • Familiarity with business social media including Facebook, Twitter and Pinterest

Summary

As a Communications Consultant, my objective is to bring success to the company by building beneficial links through strategic internal and external communications. I am able to communicate successfully with different audiences: customers, investors, suppliers, online community, and the media among others. I am committed to delivering excellent content through various communication platforms, and respond accordingly to the feedback received by the company.  I have a proven ability to manage simultaneous projects and provide strategic and well-balanced advice to all levels of management. I am also a strong leader and team player; adept at supporting team members to achieve personal and professional goals.

Work History

Work History
Feb 2014 - Present

Communications Consultant

Redefine Properties Limited

A JSE-listed property company that owns and manages a directly held property portfolio in addition to other local and international investments.  

  • Develop and implement all external (investor relation) and internal communications strategies
  • Evaluate effectiveness of communication channels and recommended improvements
  • Develop, edit and verify strategic communication materials in compliance with best practices and regulatory requirements
  • Develop and manage all content across communication platforms including online
  • Financial disclosures and corporate governance (financial, integrated and sustainability reporting)
  • Policy development, training and responsibility for all media and crisis communication
  • Develop and implement effective communication plans and other deliverables in support of internal-communication strategies
  • Maintain project plans, set scope and budgets, created timetables, monitor progress and ensured best practices are followed during implementation
  • Organising events such as visits, press tours,  press conferences, exhibitions, and functions
  • Provide detailed reports of communications activities to the Chief Executive Officer
  • Tracking effectiveness of communication through engagement on all levels
  • Planning media campaigns and attending meetings with journalists and other media representatives
  • Analysis of current and future market trends so as to inform future strategies
Nov 2011 - Jan 2014

Senior Consultant

Instinctif Partners

Professional services company focusing on facilitating business growth though financial investor and public relations across a range of industries

  • Investor and Public Relations
  • Communication strategy development and implementation
  • Develop project plans on communication strategies according to client objectives
  • Copy writing including press releases, thought leaderships, newsletters
  • Plan and coordinate events including financial reporting, roadshows, conferences and press briefings
  • Maintaining positive relationships with media and clients
  • Strategic input into M&A activity and IPO’s
  • Extensive media engagement and the first point of contact in the event of a crisis
  • Strategic research and analysis to inform business decisions
  • New business development
Apr 2010 - Oct 2011

Relationship Manager

Shackleton Risk Management

Financial services company specialising in legal insurances.

  • New business development
  • Implementing strategic sales processes and bespoke marketing and communication strategies to enhance product awareness
  • Risk assessment and underwriting of policies
  • Planned and conducted organisational events
  • Employee training
  • FAIS compliant
Aug 2009 - Mar 2010

Account Executive: Editorial

Gallo Images

Creates and distributes dynamic digital images, footage and music especially for design professionals in the business of advertising, media and marketing in Africa.

  • New business development
  • Close collaboration with senior management to ensure consistency in business planning, sales strategies, feedback and achievement of revenue goals
  • Reporting on team targets
Feb 2008 - Apr 2009

Sales and Marketing Executive

Dubai Pearl

The sale of an off-plan, integrated property development.

  • Selling of a commercial and residential space to high-net-worth individuals
  • Conceptualisation of marketing campaigns to assist with new business development
  • Event management

Education

Education
2007

Post Graduate Diploma in Enterprise Management (NQF Level 8)

University of Cape Town
  • One-year introduction to the theory and practice of entrepreneurship which equipped me with the skills to enter into a broad range of organisational settings. Key to the course was the appreciation of competitive advantage, and how creativity and innovation may be harnessed to achieve this. An action learning framework was applied throughout
  • Modules: Introduction to Corporate Finance, Marketing, Management, Business in Context, Entrepreneurial Strategies, Business Computing, Business Communications, Management Theory in Practice, Labour Relations and Organisational Change, Information Technology and E – Marketing
2004 - 2006

Grande Diploma 

Silwood School of Cookery 

A broad based culinary education that provided classic skills required in international, world class kitchens. The course included two years of comprehensive practical and theoretical training and a one year apprenticeship under the auspices of the school.

2003

Independent Examinations Board Matric Certificate

Kingswood College

Matriculated with Merit (IEB) in Computer Studies (end-user programming), Accounting, Biology, Mathematics, English, Afrikaans

Skills

Skills

Copy writing

Leadership

Flexibility and communication

Analytical

Project Management

Computer literate

Creative and strategic thinker

References

To be provided upon request