Represented all Communications and Marketing interests for Ohio state government in developing first official new media guidelines for the State of Ohio, encouraging agencies to engage with Ohio citizens through strategic efforts.
Created and chaired first working group on new media in Ohio state government with representatives from several elected offices and cabinet level agencies. Worked with bloggers, state and national advocates, and federal and state employees to craft recommendations on Gov 2.0 and new media for the Governor.
Managed rebranding of Agency and Divisions, as well as website redesign. Established advertising guidelines for employees and partners to utilize our logos, content, and branded materials.
Audited communications and marketing efforts and identified opportunities for crosstraining among staff. Designed and completed first communications manual to assist in media relations and crisis management.
Utilized new media to develop strategic relationships with the press, partners, and government 2.0 advocates at the state, federal, and international levels.
State spokesperson for foreclosure prevention and the digital television transition.
Repositioned the Department of Commerce as not just an efficient regulator, but an agency that creates jobs and has a positive impact on Ohio business. Led the creation of new stock speeches and PowerPoint presentations for Commerce as a whole and the Divisions. Currently designing a new annual report and marketing materials with this focus.
Recruited for Risk Assessment Team as a key member of senior staff to assist with the development and implementation of the pandemic flu plan.