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Summary

To add value to a dynamic and challenging organization and assist in achieving its optimum growth and success by applying my analytical, problem solving and interpersonal skills.

Work History

Nov 2014Present

Account Executive/Media Planning

Valdez and Torry International Ltd
  • Liaising with clients and communicating their objectives and needs to the agency
  • Assisting the creative team with the development of advertising campaigns within the scope of the client's brief and budget
  • Formulation and development of marketing strategies based on the clients objectives
  • Monitoring campaign effectiveness, handling budgets, managing campaign costs and invoicing clients
  • Liaising with various Media houses to obtain and recommend suitable packages for clients and their products and services
  • Developing media schedules through the identification of the most appropriate mediums for building awareness of a client's brand
  • Worked with clients such as Massy Motors, Blue Waters, Shandy Carib, Ginseng Up, Richmond Motors (BMW), Gulf City Malls, Agostini's Limited, Cadel (Francis Fashions/Shoe Locker)
Sep 2013Jan 2014

Marketing Assistant

Group Marketing and Communications, Republic Bank Ltd
  • Assisting with the implementation of strategies in the growth of market share
  • Analysis of and evaluation of electronic banking channels Liaising with external clients and assisting with the development of marketing plans
  • Planning, organizing, executing conferences, seminars, training sessions and staff events
  • Assisting the co-ordination of promotions/campaigns/initiatives in an efficient manner 
Sep 2011Aug 2013

Guest Services Officer 

Hyatt Regency Trinidad 
  • Communicating and marketing of hotel services to guests
  • Increasing sales and revenue by encouraging clients to purchase upgrades and packages (up-sells) through effective persuasion and coaxing tactics 
  • Managing client invoices, performing credit checks and settling accounts
  • Handling, solving client issues through service recovery and empowered decision making
  • Interpreting and analyzing results of online surveys and recovering dissatisfied clients
  • Promoting customer loyalty and earning repeat clientele through the Loyalty programme
  • Training and assisting new employees with the hotel’s Property Management System
Apr 2011Aug 2011

Concierge/Guest Services

Radisson Hotel
  • Liaising with tour companies to provide tour schedules and itineraries for clients
  • Managing client invoices, performing credit checks and settling accounts
  • Handling and solving guest problems and issues
  • Promoting customer loyalty and earning repeat clientele through the Loyalty programme
  • Training and assisting new employees with the hotel’s Property Management System
Jun 2008Jul 2008

Intern

Trinidad and Tobago Hospitality and Tourism Institute
  • Administrative Duties
  • Researching, data collecting, analysing and entering of information for a Tracer Study
  • Assisting in the management of the student internship program

Achievements

  • Achieved most enrollments for the Customer Loyalty programme (Dec 2012, Jan & Feb, 13)
  • Earned top “up-seller” for the months Dec 2011 and Jan 2012
  • Attained employee of the month for two consecutive months (Nov and Dec 2012)

Education

Sep 2013Aug 2016

Masters - I.M.B.A

Arthur Lok Jack Graduate School of Business

International Masters of Business Administration, Marketing Specialization

Sep 2007Apr 2010

Bachelors - B.Comm

University of Guelph

Bachelor of Commerce, Tourism Management

Sep 2000Jun 2007

CXC & CAPE

St. Joseph's Convent

9 CXC passes; 8 CAPE passes (Units 1 & 2)

Skills

Microsoft Excel (Senior)

Formatting, Transposing, Formulas, Data Tables, Charts, Graphs, Solver, Pivot Tables and Charts, Predixion Marketing Analytics Add on

Microsoft Word (Advanced)

Formatting, Headers, Layouts, Charts, Graphs, Smart Art, Reference Tools,, Mail Merge

Microsoft Powerpoint (Senior) 

Audio, Video, Templates, Themes, Animation, Transitions

Abilities

  • Strong technical and analytical skills
  • Great leadership skills and ability to communicate well with others
  • Exceptional presentation and organisational skills
  • Adaptability, flexibility and ability to work well in groups and under pressure
  • Persuasive, proactive, creative and innovative

Interests

Marketing, Branding, Sales, Hiking, Travel

Referrals

Ian De Souza, Managing Director, Republic Bank Limited

Douglas Camacho, Guardian Group