Mike Camplin

Mike Camplin

Summary

Global corporate and product marketing professional known for breaking silos, building brands and creating value.  International experience living and working in US, Europe and Canada.  I'm passionate about smart marketing and developing great marketers.

CAREER DISTINCTIONS

  • Launched digital imaging technology that became PC standard in US and Europe.
  • Created co-branding program with 200X ROI in retail and online presence.
  • Led Kodak's Developer program influencing > 40% of digital camera sales.

Work History

Work History

Director, Product Management & Support

INTERACTIVE SYSTEMS CORPORATION

Previous Experience: Director, Product Management & Support - INTERACTIVE SYSTEMS CORPORATION (acquired by Kodak in 1989); Marketing Manager - Orbit Online Search Service, Systems Development Corporation (division of Unisys).

Jun 2009 - Present

Principal

Independent Marketing Consultant

Projects include advising Top Tier Electronics Manufacturing System (EMS) company on web overhaul internal implementation, 2012 corporate marketing plan, and go-to-market strategies; Business Advisor for San Diego CA venture designed to help boomers envision, plan, record, and pass on personalized, end of life strategies.

  • San Diego start-up client launches on plan and target
  • Go-To-Market strategy for new EMS segment nets >$100M in potential business opportunities
  • EMS client extends consulting services into additional business units based upon early successes
2006 - 2008

Vice President, Business Development - Kodak Gallery Imaging Network

EASTMAN KODAK COMPANY

Identified, negotiated, and managed partner relationships in international, consumer, and SoHo markets for Kodak Consumer Imaging Services (CIS) including $200M Kodak Gallery (formerly Ofoto) online photo service.

  • Structured and completed U.S. and European deals exceeding $40M value
  • Negotiated reductions in multiple Kodak Gallery marketing commitments ranging up to $2+ million.
  • Licensed Kodak mobile Bluetooth-enabled software at 8X industry rates and 20X original distribution
2002 - 2006

Director, CRM Privacy & Kodak Operating System

EASTMAN KODAK COMPANY

Drove Kodak's Corporate Marketing Office "lean thinking" transformation-- saving millions while improving quality in branding systems, business research, internet marketing, and corporate sponsorships. Managed Forbes and IDC analyst and influencer program events for Infoimaging emerging industry brand campaign. Guided worldwide business units compliance with Kodak's marketing privacy policies and notifications. Received recognition letters and awards from the Chief Security Officer and Chief Privacy Officer.

  • Defined ideal product design process for cameras and printers; implemented over 20 improvements
  • Reduced the branding approval cycle time by 50% through improving the process and standardizing work.
1995 - 2002

Director, Developer Relations

EASTMAN KODAK COMPANY

Created corporate marketing's company-wide Developer Relations Program for third party software developers to easily build applications and solutions using Kodak digital imaging technology, products, and services. Managed 13 employees in Boston, Rochester, and San Jose. Won recognition awards from the digital camera, FlashPix format, and inkjet paper teams.

  • Grew the Developer Relations Program to 27,000+ members influencing over 40% of digital camera sales.
  • Launched the Kodak Picture Friendly co-branding program attracting 50+ software/Internet companies investing their own development resources to support Kodak's services in exchange for use of the Kodak Picture Friendly logo. Kodak brand gained $20M+ presence in retail and online space.
1993 - 1994

Director, CD Imaging Sales & Marketing – European Region

EASTMAN KODAK COMPANY

Relocated to Paris and launched Kodak Photo CD software products into the European market. Held P&L responsibility and managed two employees, French and British PR agencies, and indirect channels for Germany, France, and the UK. Sold over 120,000 units of software representing $3 million in sales in the newly emerging CD ROM market.

  • Outsold the U.S. in volume/revenues over a 15-month period and maintained margin that was triple or quadruple U.S. margins;
 
1990 - 1992

Director of Strategic Alliances, Photo CD Marketing

EASTMAN KODAK COMPANY

Internal consultant for Kodak's newly formed digital imaging unit and the color management organization; relocated to London to help introduce and license the $100M Photo CD System and Kodak Color Management System to the European computer industry. Managed UK, French, and German computer PR and marketing agencies.                                                                                                         

  • Established Photo CD as an industry standard format within six months of launch.

Education

Education

Skills

Skills

Marketing

  Strategic Business & Marketing Planning / Corporate & Product Marketing Communications International Marketing / New Technology Introduction  Marketing Efficiency