About me

Born in Bogotá, Colombia, May 27, 1989.

Strongly believe in passion, hard work and loyalty as the pillars of success. 

Proactive, flexible and trustful employee.

I spend my time painting, taking photographs, reading and travelling.

INTERESTS:

Advertisement

Creativity 

Technology 

Art (Favorite: Monet and Klimt)

Photography (Favorite: Guy Bourdin and Inez&Vinoodh)

Music (Rudimental, Disclosure, Justice, 50 cent, Franz Ferdinand, Arctic monkeys, Frank Sinatra, Hip-hop, EDM) 

Football

Fashion (Favorite: Alexander McQueen and Maison Valentino)

Tv series (House of Cards, Game of Thrones, Black Mirror, The IT crowd)

Politics

Work History

Work History
Jan 2013 - Aug 2014

Community manager and digital insights analyst

Digital agency: Mr Valdemar (www.mrvaldemar.com)

I was in charge of two main functions: Community management for two official programs of the Ministry of Education of Colombia and Insight analysis and reporting of the social and traditional media coverage of the Ministry's public policy. I was actively involved with the CCO of the Ministry and the Minister's advisors in strategic planning and input. In both roles I had 4 people in charge.

Tasks:

  • Daily data mining and social media analysis reports (using Radian 6 from Sales Force)
  • Construction and editing of the daily strategic newsletter for the Ministry’s board of directives
  • Production of reports about posible political crisis that may affect the Ministry
  • Recommendation reports for the Ministry’s communication department based on content analysis of news and social media interactions
  • Content production, management and strategic development in social media for 'Todos a Aprender’ program. (Program for the transformation of the quality of education)

Further information:

www.facebook.com/ministerioPTA
Twitter account: @PTA_Colombia
Youtube channel: www.youtube.com/todosaaprender

Jan 2012 - Jul 2012

Internship: Assistant of the communications office

Company: Political Science Institute (www.icpcolombia.org)

Mandatory internship to obtain my University degree.

Tasks performed:

  • Community management of the Facebook page and Twitter profile of the institute
  • Analysis of the impact of the institute’s papers and investigations in mass media
  • Logo design and other graphic pieces for the legislative initiative of Senator John Sudarsky - Electoral reform
  • Design and elaboration of graphic pieces: Internal newsletter, formats for the projects of the Institute
  • Support in Public Relations and events

References

References

Richard Tamayo

Former boss at Mr Valdemar and Communications advisor of the Minister of Education of Colombia

+57 310 8808830

Steven Duarte

Former boss and associate of Mr Valdemar

+57 321 2515739

Education

Education
Sep 2014 - Oct 2015

Master in Corporate Communication

University: Università Cattolica del Sacro Cuore

Proud winner of the Leo Burnett partial scholarship.

Currently on the last module of the master. Re-discovered my creative side and boosted my leadership skills. Creative director of my team.

Developed campaigns for Mc Donalds, MSL, Twix, Campari, Espolòn Tequila, COOP.

Jul 2007 - Oct 2012

Laurea in Social Communication. Advertisement emphasis

University: Pontificia Universidad Javeriana

A passion for communication and advertisement. During my time at the university I always had a particular interest in the advertisement and marketing of social and political causes or institutions. (propaganda). I was recognised for my creativity and ability to perform under pressure and get the work done. 
During the nine semesters I had consistent good grades and  academic performance.

Creative concept for award winning group works for Leo Burnett Bogotá

Bon Yurt Commercial 

Gatorade commercial

Diesel commercial

Skills

Skills

Research & Insights

Community management

2 years of experience. SM marketing, content, measurement and strategy.

Creative problem solving

Crisis management strategies for the Ministry of Education of Colombia

Google Analytics

Certified by Google

Italian

Currently enrrolled in classes at intermediate level

Spanish

Native

English

Bilingual-Native

Microsoft Office, Photoshop & Illustrator