Cameron Leel

Work History

Work History
Apr 2010 - Present

Manager, Media & Promotions

Showtime Networks Inc

Managed the development and stewardship of consumer media plans Showtime Original Series, including Penny Dreadful, Masters of Sex, and Homeland. Developed audience targets, strategy, agency briefing, and presentation of final media recommendation to senior level executives. Acted as the key steward connecting media planning with promotional opportunities.

Developed creative and marketing assets for promotional efforts. Supervised multiple external agencies in the activation of sponsorships, experiences, and interactive exe cutions. Worked with internal departments including Digital Marketing, Social Media Marketing, and Corporate Communications to identify opportunities for integration.

Led Multicultural Marketing strategy and activation for corporate and Program Marketing initiatives. Successfully grew Showtime Networks LGBT sponsorships across multiple non-profit partners, increased the African American audience composition of House of Lies to from 18% top 25% through three seasons, and created a strong Hispanic audience foundation for Penny Dreadful in its premiere launch(12% of the audience composition).

Jan 2009 - Apr 2010

Coordinator, Development & Production

Workshopt Content

Supported Producer and Executive Producer on the development, production, post-production, and distribution of feature-length independent films(The Private Lives of Pippa Lee, COACH, Henry's Crime).

Evaluated source material, pitches, sizzle reels and presented recommendations to Producer and Executive producer. Maintained production office budgets, schedules, and union and legal documentation; hired and managed a team of production assistants and interns.

Sep 2006 - Nov 2008

Executive Assistant

Adam Epstein Productions

Provided immediate support to the President & CEO of a film, theater, and television production company.

Developed fundraising plans for stage musicals, independent films and animated television programs; tracked all projects from development through production.

Education

Education

WEST VIRGINIA WESLEYAN UNIVERSITY
3.75 GPA;     Presidential Scholar; Editor of College Newspaper

B.A

ADELPHI UNIVERSITY

3.99 GPA; Presidential Scholar; Research & Writing Award; Don Axinn Award for Fiction

Skills

Skills

Digital Marketing

Media Planning

Awards & Recognition

Mark Awards:  

Multicultural Audience Development - Nurse Jackie “Karma’s a Bitch” (2013)

Partnership with For-Profit Organization - The Borgias “The Borgias Unveiled” (2013)     

Program Promotion & Tune-In - The Borgias Scent Strip Print Ad (2013)

Experiential Marketing - Dexter/Homeland “The Showtime Experience” (2013)