Director of Marketing & Advertising
Direct and execute the strategic media planning, campaign development oversight, agency management and tactical execution of print, direct, and online advertising programs for the US, Canada, Mexico, and Latin America markets for a $700 million global Italian furniture manufacturer.
Serve as key point of contact for advertising and PR agencies in the development of creative work to build brand awareness, and approve use of all assets representing the brand. Ensure production of campaigns on-strategy, on-time, and within budgeted parameters, in addition to integration of print campaigns with multi-media initiatives.
Manage international advertising co-op program; develop catalogues, collateral and in-store POP. Support company stores with local marketing promotions, advertising planning, and campaign development, including in-store events to drive traffic and increase sales.