Core Competencies

· Brand Development and Awareness Building

· CRM/Direct Mail, Print Campaigns

· Marketing / Advertising Plan Development & Execution     

· Online / Interactive/ Website Planning

· International Marketing - Americas and Europe               

· Marketing Services / Operations           

· Local Market Partnerships / Co-Branding Efforts             

· Adv. Agency / Account Management

· Sales Support, Training and Collateral                             

· Public Relations / Publicity / Media Placement

Interest

Habitat for Humanity Volunteer - Retail Marketing for ReStore Operation 

Cub Scout Volunteer

Delta Sigma Phi Fraternity Alumnus Volunteer

Sports Marketing & Sponsorship Management

Objective

Actively seeking a role where I can increase the value of a company's brand offerings by fully leveraging my marketing communications and brand management skill set, developing integrated strategic communications plans, driving tactical implementation of marcom plans and production of print, collateral, web, CRM / direct mail and PR initiatives.

Summary

MARKETING, ADVERTISING & BRANDING PROFESSIONAL

Accomplished, results-driven marketing, advertising, and branding professional with demonstrated success in managing the entire creative development process, including advertising campaign & marketing communications development, integration of targeted online, print, and television media campaigns, and brand identity creation & management for major programs and various product lines.

Talent for managing multiple agency relationships and multi-million-dollar production, advertising, and marketing budgets. A 'roll up the sleeves' team player effective at leading cross-functional groups & efforts and multiple tasks with aggressive deadlines.  Proven ability to learn new business categories and hit the ground running in new assignments.

Work History

Work History
2004 - 2008

Director of Marketing & Advertising

Natuzzi

Direct and execute the strategic media planning, campaign development oversight, agency management and tactical execution of print, direct, and online advertising programs for the US, Canada, Mexico, and Latin America markets for a $700 million global Italian furniture manufacturer.

Serve as key point of contact for advertising and PR agencies in the development of creative work to build brand awareness, and approve use of all assets representing the brand. Ensure production of campaigns on-strategy, on-time, and within budgeted parameters, in addition to integration of print campaigns with multi-media initiatives.

Manage international advertising co-op program; develop catalogues, collateral and in-store POP. Support  company stores with local marketing promotions, advertising planning, and campaign development, including in-store events to drive traffic and increase sales.

2001 - 2003

Manager of Marketing Communications

AT&T Wireless

Retained subsequent to the acquisition of TeleCorp / SunCom Wireless by AT&T Wireless to manage the brand transition, and develop marketing communication strategies and tactics to ensure seamless roll-out of the new brand and retain customers in former TeleCorp markets.

Directed and executed the development and production of print and outdoor advertising, in addition to print collateral, direct mail, and point-of-sale materials.  Charged with upholding brand standards and ensuring consistent, quality messaging and enhancing brand identity. Coordinated and implemented new messaging and interior redesign efforts for company retail stores.Administered  marcom budget and managed daily interactions with advertising agency and design firms. Supervised reports and partnered with multiple cross-functional teams in a matrix environment.

1998 - 2001

Manager of Marketing Communications

SunCom Wireless / TeleCorp PCS

Developed, designed and executed branding and advertising strategies for a start-up wireless company and AT&T Wireless affiliate, which offered calling plans and data services in 14 Southern and Midwest states and Puerto Rico under the SunCom brand name. Constructed effective marketing communications and promotions plans, which involved focus group research, media planning, and sports marketing partnerships and sponsorships.

Collaborated with advertising and collateral development agencies on the creation of printed marketing collateral, development of television, print, and radio campaigns, identification of appropriate media mix strategies, and allocation of budgets. Supervised a staff and contracted agency personnel. Administered advertising and print collateral budgets. Created style and logo guidelines to ensure appropriate usage and management of the brand

1997 - 1998

Communications Manager

ManorCare Health Services

Chosen to direct, execute, and manage expansion of national education seminar series and speaker’s bureau initiatives designed to address elder-care issues, generate potential patient sales leads, and establish marketplace dominance for a national company with skilled nursing facilities, and Alzheimer’s assisted living and continuous care retirement communities.

Planned and promoted events at local facilities, which encompassed securing nationally known speakers / authors, developing advertisements, marketing collateral and direct mail pieces, and coaching facility staff members on seminar execution and management

1995 - 1997

Account Executive

EPI Communications

Sales and account management for Graphic Communications / Advertising Agency.

Education

Education
1994 - 1995

MS

University of Tennessee-Knoxville

Sports Management Minor

Sports Marketing & Event Management - Student Assistant

Communications Associate - UT Agricultural Extension

1988 - 1992

BA

University of North Carolina at Charlotte

Delta Sigma Phi Fraternity Officer

Sports Information Assistant - Charlotte Athletic Department

Game Day and Event Management for NCAA Athletics -  

      NCAA basketball tournament, ACC basketball tournament, Conference USA basketball games