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Marketing and sales strategist with 10+ years of experience implementing successful go-to-market and business development plans to produce significant bottom-line results in new and existing markets.

Work experience

Feb 2016Present

Senior Product Marketing Manager

Workiva

Responsible for go-to-market strategies, product launches, lead generation tactics, sales enablement, product management consulting, cross-organization operational collaboration, partnership opportunities, and market analysis.

Apr 2015Dec 2015

Director of Sales

Dwolla

Formulated and executed sales and marketing strategies to drive subscription revenue throughout United States. Oversaw all aspects of marketing, inside sales, sales enablement, business development, and client services.

Apr 2013Apr 2015

Team Lead, Market Development

Bazaarvoice

Designed and implemented marketing and sales plans for growth strategies to increase global revenue. Collaborated with all product, marketing, sales, and service divisions to build winning business programs, generating increased revenue and market share. Built and established effective sales teams to drive business development and enhance healthy customer relationships.

Feb 2012Apr 2013

Manager of Business Development

Software Advice (Acquired by Gartner, Inc.)

Responsible for all business development and new client sales with accounting, business intelligence, CRM, ERP, HR, marketing, medical, project management, and supply chain technologies. Oversaw and researched organizations and individuals to generate new partnership opportunities. Developed new markets with increased revenue and total market share. Maintained partner relationships with superior retention rate. Key customers were Salesforce, Tableau, HubSpot, Oracle, and hundreds more.

Jul 2011Feb 2012

Technical Sales Consultant

Apple Inc.

Demonstrated high levels of technical customer service and sales to businesses ranging from small/medium-sized to enterprise-level, interpreting needs and delivering solutions to best address based on customized requirements.

Jul 2009Jul 2011

Sales Advisor - Agronomy

Crop Production Services, Inc.

Successfully managed multiple Fortune-ranked accounts and grew market share within a very competitive territory. Utilized relationship skills along with strong analytical and pragmatic techniques to deliver the best-fitting products based on current agricultural demand.

Feb 2006Jul 2009

Account Manager - Manufacturer's Representative

Primus Marketing

Generated new sales opportunities and maintained a successful client pipeline in the electrical and telecommunications industries within Iowa, Illinois, Minnesota, Nebraska, North Dakota, South Dakota, and Wisconsin. Main customers were MidAmerican Energy, Xcel Energy, WESCO Distribution, Border States Electric, RESCO, Western Area Power Administration, Nebraska Public Power District, and more. 

Education

Bachelor of Arts, Advertising

Iowa State University


relevant SKILLS and accomplishments

  • Experience leading successful enterprise marketing and sales teams
  • Strong knowledge of digital marketing, analytics, and APIs
  • Designed communication templates to enhance pipeline generation
  • Collaborated cross-functionally to enhance and evolve product offerings
  • Institutionalized growth strategies to produce a healthy customer culture
  • Created sales metrics and processes to coincide with company growth blueprint
  • Managed opportunities ranging up to seven figures in B2B environment
  • Conducted customer education, detailed product training, and business reviews