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Work experience

Features & Profile Writer

San Diego Magazine

Features and Profile Writer for upscale magazine which “gives readers the insider information they need to experience San Diego-from the best places to dine and travel to the politics and people that shape the region.”  Responsible for research, conducting interviews, and creating compelling articles and feature stories.

Foundation & Grants Specialist

YWCA of San Diego County

Writing letters of inquiry and proposals to various applicable funding sources. Researching and gathering data to support the request for funding. Preparing grant proposals, meeting with potential funders and conducting site tours. WEB: Web maintenance and writing and editing of web content. NEWSLETTER: Development of all company newsletters including, staff newsletters, community newsletters and e-newsletters. Worked closely with Chief Executive Officer (former San Diego City Attorney) in crafting and developing CEO messages.

Feb 2009Nov 2011

Director of Communications & Foundation Relations

Promises2Kids

Oversight of communications, public relations, programs, and grants program.External and internal communications including social media campaigns: Twitter, Facebook, YouTube. Media events, speech writing for CEO, news releases, press releases, handle media inquiries. Manage activities of external public relations agency; Layout and development of company brochures, ads, and flyers; preparing CEO (former Mayor Susan Golding) for public meetings, TV, radio, and print interviews, public speaking engagements, and other events; supervision of Program Managers/Volunteers; script writing for corporate video, assistance with branding and organizational communications strategies; development and production of company print and e-newsletters and maintenance and management of website using CMS; management of grants including research, writing, reporting.

ACHIEVEMENT HIGHLIGHTS: Doubled grant receipts/Increased online giving by 30 percent.

Education

Apprenticeship

Mountview Conservatoire

A Film Apprenticeship that provided comprehensive on-the-job work experience coupled with instruction and mentoring from BBC Director, Richard Martin (Dr. Who etc.). My focus was screenwriting and editing (Avid Media Composer). Other responsibilities included Floor Manager for a magazine-style talk show, producer, camera operator, First A.D., and sound and lighting technician.

Master of Arts

Skills

Editing/Writing
AP/Chicago Styles, proofreading, line by line editing, OpEds, grant writing, copyediting, marketing and advertising copy, direct appeals, blogs, social media. SEO, html.
Graphic Design
InDesign, Photoshop, Quark, Illustrator, Drupal, Dreamweaver.

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Resume

Samples!

Awards/Recognition

Summary

Hello and thank you for visiting my Visual CV!

A well-thought out, detailed and strategic communications plan is like a smooth flowing river, a tapestry of colors, a well-oiled wheel. And like a rose, it keeps blooming every year! A great communications plan will force you to process and work through important issues, guide your business through the good (and bad) times, and provide a road map to success! An effective communications plan and strategy is the foundation for every profitable company.

During my 20 years of experience working in a wide variety of organizations, I have witnessed the most well-thought out and executed communications plans in action and also the slow death of organizations (both nonprofit and for profit) as the result of poor communications and management, lack of planning, and failed strategies. Enter me....

I possess a broad range of experience across a wide range of industries. I am not particularly anal, but I have always been a fan of efficiency, detail, and hard work. I offer writing, editing, communications and marketing consultation and grants management. If your ultimate goal is to create a branding strategy, communications plan, attract funders or just to get your business running smoothly again, I can help you get there.

Please contact me and lets talk about your next project!

Aim High!

-Carol

WHAT PEOPLE ARE SAYING:

"Carol is a take charge person who is able to present creative ideas and communicate the benefits.  She has successfully implemented and guided both internal and external communications for the organization, which included assisting me with speech writing, OpEds and working with the media."                                                  Hon. Susan Golding                                                  Former Mayor of San Diego

"Carol is a consummate professional and exceptional writer and editor. Not only is her work highly creative and imaginative, but she is a also a skilled strategist and critical thinker."

                                                  Casey Gwinn, J.D.

                                                  President/CFO - National Family Justice Center Alliance

                                                  Former San Diego City Attorney

"Carol is talented and has a unique vision.  I have always enjoyed reading her screenplays and working with her as her mentor and friend."                                                      Fred Freeman                                                      Screenwriter/Executive Producer                                                     (Bewitched, Start the Revolution Without Me, Dick Van Dyke Show, Empty Nest) "As Carol's former boss, I can attest to her professionalism, work ethic, and dependability.  She is technically adept, creative, and thoughtful.  I highly recommend her!"                                                     Amy Weeks                                                     Director of Philanthropy                                                     Rady Children's Hospital Foundation

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