Caesar Ku

Caesar Ku


Core Competencies:

Accomplished Operations, Sales & General Manager experienced in quickly taking over, turning around and growing operations in Taiwan, Greater China & Asia for multinational companies in industrial product, equipment & construction sectors with focus on P&L management in engineered products/projects and maintenance businesses.

Track record of growth through improved customer service and vertical market focus while building strong teams for long term success and of increasing profitability by cost cutting, standardization,improved processes and outsourcing. Energized by sales wins, strong team work, repeat customers and turning data into value added.

Management & Operations

1.          Recruiting - strengthening& building up a new team

2.          Developing people through coating & training

3.          Introducing systems and processes

4.          Organizational restructuring

5.          Creating an open company culture

6.          Driving both top line & bottom line.

7.          Motivating people

8.          Coordinating the culture differences in Multinational Company

Sales & Marketing

1.          Identifying and executing vertical market growth strategies

2.          Top level customer contacts and high stake negotiations

3.          Focusing an organization on the customer

4.Respect the difference of culture

My career interests -  1. Industrial Product whcih cover Greater China or Asia Pacific with P/L resposibility will be preferable. 2. Or some middle size company who want to grow business in Asia or China and want to invest in strong leadership. 3. Location wise,  I prefer in Shanghai area. I can be more flexible next year. The followings are some related fields which colse to my experiences & background for your reference. Building Automation System - Siemens, Johnson Control, Invensys, Scheider(T.A.C.), Trand,... Fire Alarm System - Siemens, Tyco (Simplex) , Edwards Security System - GE (Interlogic) , Tyco (Sensomatic), Siemens , UTC (Chubb),  Borsch, ... PLC& DCS - Rockwell (AB) , Siemens , Schenider (Modicon), ABB, Invesys, Emerson, GE (Funac),... Control Component - ABB, Invensys, Siemens , Greystone , Emerson, Tyco..... Related Building Service - UTC (Carrier, Otis), American Standard (Trane) , Schindler, Mcquay, York or other Construction materials, Automation or Solution business related field


Work History

Work History

Aug 2005 - Dec 2007

Sales Director & General Manager - Asia Pacific

Von Roll Shanghai Co. Ltd.

Business Scope –

Von Roll is a leading company in insulation material for rotating machine – Generator & Motor. Their main products are – mica tape, resin & varnish, flexible laminates, rigid composites, molded parts, litz wire, adhesive tape, flat covered wire & enamel wire and manufacturing equipment for rotating machine. Key customers are Siemens, Alstom, ABB, GE, AO Smith, Baldor, Ametek,. ….etc.

I’m in charge of sales activity in Asia Pacific, India excluded.The turn over is around CHF 14.9M in 2006.The YEE sales is CHF 29.5M in 2007. The sales force are 13 sales, 3 customer service, all report to me directly.There are also 15 distributors to cover China & other Asian countries.

I had two report lines to High Voltage business line VP and Low Voltage business line VP. I also reported to the board of directors (dot line).

As a General Manager, my job is to coordinate the China projects with BD & Fulfillment to make sure all investments in China was well managed. The China projects include several new investments and merge & acquisition projects.

Due to corporate took over & restructuring, I left Von Roll in Dec 2007.

Major Achievements

1.Build up High Voltage & Low Voltage sales team in China and Asia. From 2 sales in 2005 to 13 sales & 3 customer services in 2007.

2.Merge M-tech Division into HV sales team.

3.Established solid sales channels in China & other Asia countries. ( 8 new distributors in two years)

4.In charge of liquids M&A in China.

5.Achieve high growth rate – 200520062007 YEE

Order (CHF)11.7M17.9M(53%)31.5M(75%)

Sales (CHF)10.7M14.9M(39%)29.5M(97%)

6.Coordinate BD & fulfillment function in Asia.

7.Setup new trading company in Shanghai to facilitate business needs.

May 2004 - Jul 2005

General Manager of Honeywell Building Solutions, Taiwan

Honeywell Taiwan Ltd.

Honeywell HBS decided to separate the greater China business into three areas in 2004– China, HK, Taiwan. Each area had it own general manager. I completed my 3 year service in China and moved back to manage Taiwan business in May 2004.

Business Scope –

As a general manager, I led Taiwan HBS business– include Sales, Operations & Service departments w/ share service support. Total employees are around60s. Business turnover was around USD 11M.

I had 5 direct reports – Sales Manager, Operations Manager, Service Manager, HR manager & Finance Manager.I reported to SBE Asia Pacific VP.

Major achievement –

1.Solved Taiwan High Speed Railway Project Problem – damage control. Reduce the total lost fromUSD 4.1M to USD 2.5 M.

2.Won other Taiwan High Speed Railway Project – Banchiao Station at 35% margin.

3.Grew Service business YOY growth in 2004 - 260% growth in booking, 300% growth in O.P.

4.Rebuilt and Reorganized Taiwan Organization – Rearranged Sales Team by market Segments and tighten control.Developed Operations team through training, by using new tools to improve the productivity.

5.Prepared succession plan and smooth the transition.

Apr 2002 - May 2004

General Manager of Automatic Control & Solutions, China

Honeywell Tianjin Ltd.

Business Scope –

In charged of ACS Service business of Greater China – Taiwan, Hong Kong & China. There were total 12 offices in Greater China region. Total employees were around 390 in 2003. The scope of work covered Sales, Operations & Service for Building Solutions Business. Business turnover is USD 60M in 2003.

I had 9 direct reports – Taiwan Director, Hong Kong Director, China Sales Director, China Operations Director, China Service Director, Black Belt, HR manager, Finance manager & Marketing manager. I reported to SBE Asia Pacific VP.

Major Achievements

1. Established growth momentum - YOY growth in 2003 – 38% in China, 60% growth in Taiwan. HK was flat.

2. Improved cash flow significantly - USD 4.5M in 2003 through tight control

3. Enhanced internal control – Approval matrix & Contract management

4. Changed Business Model.- RMB business model for project business. Trading in RMB.

5. Setup supply chain function in Shanghai. (free trade zone)

6. Localization & Reorganization

7. Setup new JV to solve the license issue. – involved in Candidates Selection ,Negotiation, Due diligent.

8. Obtained the ELV grade one license in China. Honeywell is the first WOFE obtained this license by leveraging CEPA.

9. Enhanced the marketing function and made 3 year development plan for China Organization

10.  Changed the working flow in PRC to improve the cooperation between Sales, Operations & Service

11.  Led the task team to certify the ISO 9001 ver 2000 in 2002 for HK & China Operations.

12.  Cooperated with Chang An University for long term business development & recruitment.

13.  Strengthened Sales Capability through Assessment, Coaching & Training

 Award: Outstanding Area Improvement in Execution & Growth for Y2003 (Asia Pacific), ( Please refer to item 1,2 of major achievement.)

May 2001 - Apr 2002

Director of ESS, China

Honeywell Tianjin Ltd.

Business Scope –

Lead ESS business in China – include Sales, Engineer & Service. Total employees are around 140s. There are total 9 offices in China. Business turn over is USD 18M. in 2001. The major task was fire fighting to push China business back on track.

I had 9 direct reports – 3 China Sales Managers (North, Central & South China), 3 Operations Managers (North,Central &South China), Service Manager, HR manager, Finance Manager. I reported to Greater China General Manager of ESS.

Major Achievements –

1.Cleaned up USD 6.2 M bad debt and pending projects.

2.Improved internal control process

3.Improved purchasing process & setup internal control process

4.Improved cash flow by USD 2M in 2001.

5.Rebuilt the sales team in South China and Central China

6.Changed business model - Moved the indirect sales to direct sales direction.

7.Solved channel conflicts by setting strict rules with product department

8.Cleaned up several Ethical Issues in organization

Sep 1999 - May 2001

Director of ESS, Taiwan

Honeywell Taiwan Ltd.

Business Scope –

Led Taiwan ESS as business head. – Include Sales, Engineer & Service. Total employees are around90s. Grow the business from USD 11M in 1999 to USD 15.7M in 2000.Won several major projectsin 2000 through good marketing strategy. The OP rate achieves 12.7% for solution business.

I had 6 direct reports – Sales Manager, Operations Manager, Service Manager, HR manager & Finance manager & Quality Manager. I reported to Greater China General Manager of ESS.

Major Achievements –

1.Strong Top line & Bottom line Accomplishment-Booking USD 15.7M & O.P% 12.7% was a record for Taiwan ESS Business. Achieve 40% sales growth in 2000

2.Won NCIC project – USD 7.2M , set a good standard for telecom business.

3.Won Acer Data Center – USD 2M, set a industrial standard for data center business.

4.Won arbitration of Tainan Underground project – USD 1.5M reward

5.Changed working flow in organization to get better teamwork between Sales and Operation

6.Improved Operational Profit from 10% to 12.7% which is a record of AP region in 2000.

7.Reduced the inventor level from NT$ 20M to 12M w/ 40% revenue growth in 2000.

8.Led task team to revise ESS ISO system to Y2000 Version and certified

Award: Affiliate Manager of the Year for Y2000 (Asia Pacific), (Please refer toitem 1 of Major Achievement.)

May 1995 - Sep 1999

Operations Manager, Building Control , Taiwan

Honeywell Taiwan Ltd.

Business Scope –

Lead Taiwan Building Control Operations Department – include project and service. The total numbers of employees is around 50s to 70s The revenue turnover is around USD 7~10M.

I had 3 direct reports – Supervisor of Application Engineer, Supervisor of Field Engineer, Supervisor of Installation Engineer. I reported to Director ofHome & Building Control of Taiwan.

Major Achievements –

1.As an ISO system representative in Taiwan, I led task team to establish the ISO 9000 system and Certified in 1996,

2.Continuously Improved the operation process of ISO 9000

3.Re-organized the Engineering Team to improve the efficiency.

4.Improved the operational profit margin from 6% to 10%during 97’~99’ through tight control.

Award :People Management award of China Area – 1996 ( Greater China )

Jun 1998 - May 1995

Application Engineer, Group leader of AE, Supervisor of AE

Honeywell Tianjin Ltd.

I started my first job in Honeywell as an application engneer. Application Engineer was focus on Building Control System Design & Software programming. I was promoted to lead a group of AE in 1992.

Project Experience:

Project NameProject SizeJob Title


1. Grand Hyatt Hotel(BMS)2600 PointsApplication Engineer

2. Central Trust of China(BMS)1500 PointsApplication Engineer

3. Hong-Kuo Building (BMS)6000 PointsApplication Engineer

4. Central Unit Office (BMS)2000 PointsProject Manager

5. Far Eastern Plaza (BMS, Security)32000 PointsProject Manager

Major Achievements –

1. During 1992 ~ 1995, I spent most of time in Far East Plaza project which is a twin towers of 42 floors multi-purposes building. This project was a USD 6.2M BAS + Security System Project. As a project manager, I managed the project and successfully claimed USD 300K for time extension and USD 1.2M V.O for Honeywell.

2. Field focus specialist -provided technical support and training to Taiwan Building Control employees

Award: Outstanding Engineer of 1991 (Taiwan)