Dear DieselUSA,

    I'm contacting you to express my interest in joining the Diesel USA Family.
I'd love the opportunity to work with Diesel and be part of a team who continues
to lead the luxury denim industry. I am confident that the depth of my experience will
come as an asset for Diesel USA. As an experienced Senior Field Merchandising Manager
at Billabong and have led various stores through new visual merchandising directives and
company rebranding standards. As a graduate with a Bachelors Degree in Visual Merchandising,
I have complete understanding of merchandising techniques and the direct effect merchandising
has on maximizing costumer experience and increase in sales. 

    During my tenure at Billabong, some of my responsibilities include the execution of 
sale floor sets and seasonal/promotional events, development of new merchandising 
techniques and standards, staff training and development. In order to maximize the 
potential the Billabong Merchandising team I partnered up with the director of merchandising 
and developed a consistent standard and reference guide of merchandising company wide which 
resulted in merchandising consistency and sale increases across the board.

   Although my most recent professional experience comes from Billabong I'm also proud to say that
back in 2009, I was a college freshman working my first job at Diesel Prime Outlets in Orlando.
During my time at Diesel, I enjoyed the opportunity of learning extensive product knowledge 
and gaining a thorough understanding of the construction of our denim and what we had to offer our 
customers through the various fits and designs of our jeans. I had the opportunity of working with such 
talented management team and learned the importance of customer service and the focus of creating 
a memorable Diesel experience for all those who shopped at our locations. By 2010, I had to move on to a 
full time position in school which lead to having to leave my position at Diesel. 

    With my skill set and proven track record, I can be a valuable addition to Diesel USA team.
I look forward to the opportunity to discuss my credentials and how my expertise can
help the organization. You can reach me at the phone number or email listed above.
I look forward to hearing from you.

  Kind regards,
Isis Gutierrez