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A driven and highly-skilled hospitality professional, offering 11+ years of executive level analytical experience, specializing in the fields of revenue & category management. An exceedingly qualified director in the recognition of supply and demand factors, price-positioning methods, & internal/external economic trends in order to proficiently manage all revenue channels. Excels in a fast-paced environment where meeting deadlines & decisive action come into play while maintaining focus on a high proficiency in data analysis, e-Commerce, the continuous improvement process, standards development/adherence, & general operations. In addition, possesses developed forecasting & budgeting aptitude as well as creativity when developing/modifying revenue sources. Routinely demonstrates a hands-on management style in the development and implementation of tactical strategies & reporting to ensure team member & company growth.

Work experience

May 2008Present

Area Director of Revenue Management

Red Lion Hotels Corporation
• Conducted regional revenue management responsibilities for sixteen (16) properties in 6 western states; overseeing the implementation of rate strategies, execution of corporate programs, annual budget process, & success of revenue/rate growth • Directly overseeing three (3) local Spokane market properties (800+ rooms) with over $31,000,000 in annual revenues in the day-to-day operations: price positioning, cost & displacement analysis, standards adherence, RFP process, forecasting, annual budgeting, and general rate/length of stay/availability restrictions • Instrumental in the development and production of various revenue management reporting, including Group Pickup Manager tool, Airline/Railway Crew Evaluator, Full Year Detailed Report, and Rate Positioning tool • Accountable for the perpetual research, development, training, and implementation of improving yield management methodologies, revenue channels, and standards • Responsible for verifying monthly operational forecasts of each hotel to ensure accuracy using current market trends, year-over-year variances, group anomalies, and other historical/statistical tendencies
Jan 2003May 2008

Director of Revenue Management

Doubletree Hotel Spokane - City Center
• Directly responsible for profitability, inventory controls, rate modifications, & overall revenue maximization of the hotel through all booking channels, including the Global Distribution System networks • Developed, built, & published operational, monthly, rolling, and annual forecasts • Built & implemented selective sell guidelines and minimum acceptable rates for sales managers for the improvement of rate quoting & capitalizing on stay patterns for potential groups for up to five (5) years from arrival date • Traveled semi-annually to Hilton Reservations in Hemet, CA & Dallas, TX, to ensure reservation agents were appropriately selling guestrooms to both group & transient callers while following hotel policies and protocol * Routinely converted between 50-55% of reservation calls into actual reservations (industry average is 40%) • Directly managed one (1) Revenue Management Analyst/Administrator while indirectly managing twelve (12) Sales/Catering & Reservations department team members
Jun 2002Jan 2003

Front Office Supervisor

Hampton Inn - Spokane Airport
• Managed Front Office staff of eleven (11) individuals on various shifts and schedules • Administered the Accounts Receivable process for the hotel, managing over $300,000 in aging monies
Dec 2001May 2002

Project Manager

Comfort Inn Resort - Palm Springs
• Assigned by the corporate office to dually manage the Sales Department & Front Office teams on an interim basis to bring stability to the team & administer sales and operational standards • Built needed rapport with the Palm Springs Convention & Visitors Bureau as well as Chamber of Commerce • Developed pricing & rate strategies for seasonal/demand business, immediately bolstering the average rate by $4.50
May 1998May 2002

Front Office Manager

Best Western Pheasant Hill
• Accountable in supervising, managing, & scheduling guest service representatives • Provided legendary customer service to guests and clients • Responsible for managing both Accounts Payable & Accounts Receivable









High School Diploma

Central Valley High School


eSales Certification

Hilton Hotels Corporation

Revenue Management University

Hilton Hotels Corporation


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Anne Thompson

Dean Feldmeier

Heather Munro