Summary

I am a senior public relations professional with over a decade of success practicing in the following areas: public affairs, grassroots outreach, media relations, crisis management and issues advocacy.

I have significant experience working in the following sectors:  Healthcare, Transportation, Environment and Housing and Development.  

Skills

Skills

Developing and implementing strategic communications plans

Develops strategic social media campaigns

Building and protecting brand image

Crisis and Issues Management

Work History

Work History
Mar 2007 - Present

Account Supervisor

Hager Sharp

  • Managed multiple client programs and deliver a quality level of attention and work to each project.
  • Responsible for creating and implementing comprehensive media relations programs.
  • Developed strategic and sustained relationships with local, regional and national media contacts.
  • Led the development of strategy for press tours, trade shows, press conferences and special events.
  • Led the development of multiple communications vehicles for clients, including print and web tools.
Feb 2010 - Present

Media Relations Consultant, Health Rights Organizing Project

Center for Community Change
  • Responsible for developing and implementing comprehensive communications plan, working to pitch stories to traditional and social media outlets.
  • Work with grassroots community organizations around the country to support their communications efforts as part of national campaign to get health care reform passed.  
  • Develop and execute comprehensive online advocacy strategy for client.
Mar 2009 - Jan 2010

Public Affairs Consultant

Humana
  • Responsible for developing and implementing comprehensive public affairs strategy to support company's position on pending health care reform legislation. 
  • Recruit and organize advocates to interact with their elected officials around the issue of health care reform. 
  • Created events for legislators to gain understanding of company position's on pending legislation. 
  • Designed and implemented comprehensive social media advocacy campaigns, operating across multiple social media platforms.
  • Oversaw development and implementation of successful health care e-advocacy campaigns
Aug 2009 - Jan 2010

Public and Media Relations Consultant

Equals Three Communications
  • Developing comprehensive communications strategy for short term client.
  • Pitched traditional and online media outlets to support short term client.
  • Developed media outreach collateral to support outreach activities.  
Oct 2005 - Mar 2007

Senior Media and Public Relations Administrator

National Marrow Donor Program

  • Responsible for creating and implementing comprehensive media relations programs.
  • Developed strategic and sustained relationships with local, regional and national media contacts.
  • Conducted media training to company executives and board members.
  • Led the development of strategy for press tours, trade shows, press conferences and special events.
  • Led the development of multiple communications vehicles for clients, including print and web tools.
  • Successfully guided National Marrow Donor Program through multiple crisis situations by generating positive or neutral media coverage out of negative or challenging circumstances.
Dec 2003 - Oct 2005

Manager of Grassroots Advocacy

Minnesota Medical Association
  • Created association's initial grassroots advocacy mechanism.          
  • Developed comprehensive grassroots advocacy campaigns to generate and capture attention of state elected officials. 
  • Designed and implemented health care issues advocacy campaigns.
  • Led organization's efforts around campaign to make Minnesota a smoke free state.
  • Created grassroots event series to develop relationships between physicians and state legislators. 
May 2000 - Nov 2003

Public Affairs Manager

Metropolitan Council
  • Designed and implemented transportation, housing and environmental advocacy campaigns.
  • Created community grassroots partnerships to effectively connect with local, county and state government agencies and officials/
  • Created and successfully executed crisis communications plan for Metropolitan Council members.
  • Served as spokesperson for Metropolitan Council during several class action lawsuits. 
  • Designed and produced region-wide transportation policy conference.
Aug 1998 - May 2000

Community Relations Manager

http://www.mallofamerica.com/

  • Created and successfully executed crisis communications plan for Mall of America.
  • Served as spokesperson for Mall of America during numerous crisis situations.  
  • Created and managed signature programs to promote the mission of the Mall of America Foundation for Youth.
  • Served as liaison between with Foundation Board Members, donors, sponsors and media.
  • Promoted Mall of America Foundation for Youth by creating strategic partnerships with civic agencies, local governments and area corporations.
  • Produced numerous high-profile events to promote Mall of America Foundation for Youth. 

Education

Education

Certifications

Certifications
Oct 1999 - Mar 2000

Mini MBA, Non-Profit Management

University of St. Thomas, Minneapolis, MN