William Van Cleave

William Van Cleave



Results driven leadership.Proven background of increasing revenue, profitability and shareholder value.

  • An executive leader with an entrepreneurial spirit who consistently delivers top and bottom line results.
  • Extensive experience leading $100+ million consumer and business to business operations.
  • Skilled at developing and fostering highly motivated, results oriented organizations.
  • A change agent who is skilled at repositioning organizations to maximize revenues and profitability.

Work History

Work History

Member, Board of Directors

Naperville Area Humane Society

  • Member of the Board of Directors responsible for all activities of the Naperville Area Humane Society. Includes policy establishment and review, resource development, fiscal health of organization, public and community relations, strategic planning and evaluation.
Aug 1999 - Dec 2007

Executive Vice President and Vice President Marketing

FTD Group, Inc.

Held various executive positions at FTD running $100MM+ revenue divisions with full functional responsibility. Reported directly to the Chairman & CEO and was an FTD executive officer.  Held some positions simultaneously.  Positions included:

  • Executive Vice President, FTD.COM - June 2006 to Dec 2007
  • Executive Vice President, Member Services - Mar 2002 to Jan 2007
  • Executive Vice President, Mercury Technolgy - May 2002 to Dec 2002
  • Vice President Marketing, FTD.COM - Aug 1999 to Mar 2002
Aug 1990 - Jul 1999

Marketing Director and Product Manager


Held several positions in marketing and product management with American Greetings predominantly in American Greetings interactive subsidiaries.  Positions Included the following:

  • Marketing Director, americangreetings.com - 1995 to July 1999
  • Senior Product Manager, americangreetings.com - 1994 to 1995
  • Product Manager, CreataCard Retail Kiosk - 1993 to 1994
  • Assistant Product Manager, Carlton Cards - 1990 to 1993


Aug 1988 - May 1990


Weatherhead School of Management
Aug 1982 - May 1986