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Skills

Advertising and Marketing Management Skills
Digital Marketing Email Marketing Sales & Negotiation Online Advertising Media Planning Advertising Sales Customer Acquisition Marketing Social Media New Business Development Account Management Online Marketing Lead Generation Media Relations Mobile Marketing Creative Direction Strategic Partnerships Media Buying Digital Strategy Salesforce.com Marketing Strategy Strategic Planning Market Planning Brand Management     Direct Marketing Building Relationships Integrated Market Direct Mail SEO & PPC Sales Presentations Creative Strategy Talent Acquisition Brand Development Newspapers Magazines Multimedia Display Advertising Campaign Development Audience Segmentation Media Sales Relationship Marketing  

How I Reward Myself

  • Technology Usage, especially iphone design and photo apps. Love!!
  • Traveling 
  • Creating unique home accessories and gifts 
  • Documenting moments of time through photography 
  • Kayaking with my hubby and fishing with George
  • Hiking with friends  
  • Recently Inventing! www.busysusan.com 

Honorary Mentions

References

Krista Becka

Carla is one of the most talented sales representatives an organization could ask for. Through her eclectic style, creative thinking, outstanding customer service and strong work ethic she achieves positive results for her clients and exceeds goal on a regular basis.

February 13, 2013, Krista Becka worked directly with Carla 

Joseph Verra

Carla Owens is a charming, determined and successful marketing professional. Her unwavering ability to engage customers with the right products that strengthen both independent businesses and major corporations with successful partnerships for financial success has been her passion for as long as I know her. Her ability to ’think outside the box’, and her passion for success will be a valuable asset to any company.

January 2009 Joseph worked directly with Carla at The Arizona Republic

Pam Cohen

Carla is not only a pleasure to work with, she is helpful, professional, and one of the hardest workers I have ever seen. I have never seen Carla not achieve what she wants to achieve!

February 6, 2013, Pam worked directly with Carla  

Justin Balogh

I had the pleasure of working with Carla on many different types of projects during my time with Republic Media. I realized quickly when we collaborated on specific media plans for our clients that she possessed two very invaluable traits, knowledge & experience. I was also very impressed with her ability to build client relationships. Carla takes the time to truly understand her clients needs which helps her move past pitching advertising options to confidently matching elements she knows will work. All of these attributes combined with a hard working can do attitude makes Carla an asset in any organization and I recommend her highly

January 24, 2013, Justin worked directly with Carla 

Objective

Portfolio

Work experience

Dec 2011Jun 2013

Sr. Multimedia Recruitment Marketing Strategist

Republic Media

Multimedia Strategic Consulting, B2B talent acquisition marketing solutions, employment brand development, website traffic growth, top talent market awareness and higher education recruitment strategist dedicated to high volume government and education industries. Business plan and sales strategy development forecasting reaching the standards of performance measured with aggressive monthly goal attainment across Republic Media products; CareerBuilder.com, The Arizona Republic, azcentral.com, social media, SEO/SEM and quarterly special sections to name a few. Providing consultative custom solutions directly related to valued client needs delivered 100% of the time with world-class proven record of accomplishment. 

Top 10 President's Club Award Earned for Superior Results - 2012  Top Salesperson for Quarter Award Earned for Superior Results – 2012

Leader in Digital Revenue Award Earned for Superior Results – 2012

Feb 2000Dec 2011

Sr. Multimedia Retail Marketing Consultant

Republic Media

High performing multimedia advertising and marketing consultant who delivers results

while meeting client objectives 100% of the time. High level of strategic consulting, business plan and sales strategy presentations. Brand development, web site traffic growth, local market share growth and business consumer growth were the objectives. 

Conducts prospective and existing strategies to generate new business and grow multi-industry account base. Cultivate relationships, clearly communicates value, and consistent leader in growing accounts. Conducts client needs analysis, develops solution based proposals and delivers engaging presentations in person, by webinar or by phone.    Consistently provides post-sale support and campaign optimization to ensure successful campaign results.  

Multiple awards achieved for the following, but not limited to:

  • Sales Person of the Year
  • Leader in New Accounts
  • Annual Peak Performer
  • Department Top Performer
  • First Time Right   
  • Quota Buster   
  • All Star Player
Oct 1996Feb 2000

Key Account Strategist

Republic Media

Responsible for retaining, growing and prospecting key accounts within diverse industries. Prioritize, strategize and optimize annual marketing budgets ranging from $150,000 - $2,000,000 while continuously meeting or exceeding ROI expectations through multiple print and early stages of digital solutions centered on client needs. Valued accounts consisted of: Maytag, Pruitt’s, Mattress Firm, Shasta Pools, Van's Golf Shops, Southwest Eye Center and Barnett Delaney to name a few. Ability to work well under pressure meeting multiple assignments, deadlines and exceeding aggressive target goals. 

  •  Rookie of the Year
  •  Peak Performer
  • Super Bowl Champion
  • Annual Peak Performer
  •  First Time Right  

Education

Education & Training
  •  Audience Based Targeting  I & II  - Gannett University
  • �TIDE Training – Gannett University
  • �SEO & PPC Training – Gannett University
  • �Yahoo! Digital Solutions Advanced Training – Gannett University
  • Google Ad Words & Analytics - Gannett University
  •   Social Media Marketing – Republic Media  & CareerBuilder.com 
  •   Setting Digital Expectations & Optimization - Gannett Local University
  •   Harvard Business School online