Carla Baran

Carla Baran



Advertising and Marketing Management Skills

Digital Marketing Email Marketing Sales & Negotiation Online Advertising Media Planning Advertising Sales Customer Acquisition Marketing Social Media New Business Development Account Management Online Marketing Lead Generation Media Relations Mobile Marketing Creative Direction Strategic Partnerships Media Buying Digital Strategy Marketing Strategy Strategic Planning Market Planning Brand Management     Direct Marketing Building Relationships Integrated Market Direct Mail SEO & PPC Sales Presentations Creative Strategy Talent Acquisition Brand Development Newspapers Magazines Multimedia Display Advertising Campaign Development Audience Segmentation Media Sales Relationship Marketing  

How I Reward Myself

  • Technology Usage, especially iphone design and photo apps. Love!!
  • Traveling 
  • Creating unique home accessories and gifts 
  • Documenting moments of time through photography 
  • Kayaking with my hubby and fishing with George
  • Hiking with friends  
  • Recently Inventing! 

Honorary Mentions


Work experience

Work experience
Dec 2011 - Jun 2013

Sr. Multimedia Recruitment Marketing Strategist

Republic Media

Multimedia Strategic Consulting, B2B talent acquisition marketing solutions, employment brand development, website traffic growth, top talent market awareness and higher education recruitment strategist dedicated to high volume government and education industries. Business plan and sales strategy development forecasting reaching the standards of performance measured with aggressive monthly goal attainment across Republic Media products;, The Arizona Republic,, social media, SEO/SEM and quarterly special sections to name a few. Providing consultative custom solutions directly related to valued client needs delivered 100% of the time with world-class proven record of accomplishment. 

Top 10 President's Club Award Earned for Superior Results - 2012  Top Salesperson for Quarter Award Earned for Superior Results – 2012

Leader in Digital Revenue Award Earned for Superior Results – 2012

Feb 2000 - Dec 2011

Sr. Multimedia Retail Marketing Consultant

Republic Media

High performing multimedia advertising and marketing consultant who delivers results

while meeting client objectives 100% of the time. High level of strategic consulting, business plan and sales strategy presentations. Brand development, web site traffic growth, local market share growth and business consumer growth were the objectives. 

Conducts prospective and existing strategies to generate new business and grow multi-industry account base. Cultivate relationships, clearly communicates value, and consistent leader in growing accounts. Conducts client needs analysis, develops solution based proposals and delivers engaging presentations in person, by webinar or by phone.    Consistently provides post-sale support and campaign optimization to ensure successful campaign results.  

Multiple awards achieved for the following, but not limited to:

  • Sales Person of the Year
  • Leader in New Accounts
  • Annual Peak Performer
  • Department Top Performer
  • First Time Right   
  • Quota Buster   
  • All Star Player
Oct 1996 - Feb 2000

Key Account Strategist

Republic Media

Responsible for retaining, growing and prospecting key accounts within diverse industries. Prioritize, strategize and optimize annual marketing budgets ranging from $150,000 - $2,000,000 while continuously meeting or exceeding ROI expectations through multiple print and early stages of digital solutions centered on client needs. Valued accounts consisted of: Maytag, Pruitt’s, Mattress Firm, Shasta Pools, Van's Golf Shops, Southwest Eye Center and Barnett Delaney to name a few. Ability to work well under pressure meeting multiple assignments, deadlines and exceeding aggressive target goals. 

  •  Rookie of the Year
  •  Peak Performer
  • Super Bowl Champion
  • Annual Peak Performer
  •  First Time Right  



Education & Training
  •  Audience Based Targeting  I & II  - Gannett University
  • �TIDE Training – Gannett University
  • �SEO & PPC Training – Gannett University
  • �Yahoo! Digital Solutions Advanced Training – Gannett University
  • Google Ad Words & Analytics - Gannett University
  •   Social Media Marketing – Republic Media  & 
  •   Setting Digital Expectations & Optimization - Gannett Local University
  •   Harvard Business School online