- Technology Usage, especially iphone design and photo apps. Love!!
- Creating unique home accessories and gifts
- Documenting moments of time through photography
- Kayaking with my hubby and fishing with George
- Hiking with friends
- Recently Inventing! www.busysusan.com
Advertising and Marketing Management Skills
Incremental Revenue increase of nearly 50% for marketing elements across markets!
Great Marketing strategy story of success in the worst of times!
Today's Patio Integrated Marketing strategy increased valley locations from only one to five within 3 years!
Transitioned to print and digital integrated marketing with a 24% increase in business. Building expansion occurred within first year.
Another Advertisement within Editorial - Use of Creativity Example
Mother's Day Campaign including azcentral.com targeted banner ads
New Year's Campaign included targeted banner ads on azcentral.com
Generated $100,000 incremental revenue and increased London Gold New Business 24%
Integrated Marketing campaign azcentral.com, az magazine & AZ Republic
I have dedicated my marketing talents to Republic Media the last 21 years, where I provided many local companies in pursuit of business growth, superior advertising and marketing goal achieving results. I am extremely motivated, customer focused, detailed and determined, but it’s my imaginative creative spirit, relentless passion to deliver exceeded expectations and natural ability to build rapport that sets me apart and best explains my superior record of success. It is also important to note, never having experienced an unhappy or unsatisfied client. While my official position titles at Republic Media have Marketing and Advertising similiarities, I am also known as the department cheerleader and the person who can and will go beyond the call of duty with a one-for-all and all–for--one work ethic… Additional hats I often wore in this fast paced, ever changing and innovative industry were; project coordinator, display ad designer, campaign developer, team leader and trainer, mentor, PowerPoint extraordinaire, problem solver, brand and slogan creator, prospect attention grabber, communicator and high standard record breaker to name a few. I thrive on the excitement of being involved at every level of every project and I always take time to learn from others and pay it forward. Staying current with competition, audience based targeting techniques, marketing trends and economic climate conditions are also at the forefront of my daily necessities. If you're looking to grow your business or augment your marketing team with a results driven seasoned professional, often described as a breath of fresh air, please take the next step by contacting me to arrange a meeting at your convenience. Sincerely, Carla Owens-Baran 602-785-3882
Dec 2011 - Jun 2013
Sr. Multimedia Recruitment Marketing Strategist
Multimedia Strategic Consulting, B2B talent acquisition marketing solutions, employment brand development, website traffic growth, top talent market awareness and higher education recruitment strategist dedicated to high volume government and education industries. Business plan and sales strategy development forecasting reaching the standards of performance measured with aggressive monthly goal attainment across Republic Media products; CareerBuilder.com, The Arizona Republic, azcentral.com, social media, SEO/SEM and quarterly special sections to name a few. Providing consultative custom solutions directly related to valued client needs delivered 100% of the time with world-class proven record of accomplishment.
Top 10 President's Club Award Earned for Superior Results - 2012 Top Salesperson for Quarter Award Earned for Superior Results – 2012
Leader in Digital Revenue Award Earned for Superior Results – 2012
Feb 2000 - Dec 2011
Sr. Multimedia Retail Marketing Consultant
High performing multimedia advertising and marketing consultant who delivers results
while meeting client objectives 100% of the time. High level of strategic consulting, business plan and sales strategy presentations. Brand development, web site traffic growth, local market share growth and business consumer growth were the objectives.
Conducts prospective and existing strategies to generate new business and grow multi-industry account base. Cultivate relationships, clearly communicates value, and consistent leader in growing accounts. Conducts client needs analysis, develops solution based proposals and delivers engaging presentations in person, by webinar or by phone. Consistently provides post-sale support and campaign optimization to ensure successful campaign results.
Multiple awards achieved for the following, but not limited to:
- Sales Person of the Year
- Leader in New Accounts
- Annual Peak Performer
- Department Top Performer
- First Time Right
- Quota Buster
- All Star Player
Oct 1996 - Feb 2000
Key Account Strategist
Responsible for retaining, growing and prospecting key accounts within diverse industries. Prioritize, strategize and optimize annual marketing budgets ranging from $150,000 - $2,000,000 while continuously meeting or exceeding ROI expectations through multiple print and early stages of digital solutions centered on client needs. Valued accounts consisted of: Maytag, Pruitt’s, Mattress Firm, Shasta Pools, Van's Golf Shops, Southwest Eye Center and Barnett Delaney to name a few. Ability to work well under pressure meeting multiple assignments, deadlines and exceeding aggressive target goals.
- Rookie of the Year
- Peak Performer
- Super Bowl Champion
- Annual Peak Performer
- First Time Right
- Audience Based Targeting I & II - Gannett University
- �TIDE Training – Gannett University
- �SEO & PPC Training – Gannett University
- �Yahoo! Digital Solutions Advanced Training – Gannett University
- Google Ad Words & Analytics - Gannett University
- Social Media Marketing – Republic Media & CareerBuilder.com
- Setting Digital Expectations & Optimization - Gannett Local University
- Harvard Business School online