Wardround Consultancy Services
There is a growing trend for companies to seek efficiency improvements and more targeted approaches to doing business. I can: • Develop a deep understanding for the market to be able to find and optimise market opportunities and prepare for external threats, and maximise opportunities with customer/patient segments. • Create and champion brand vision, positioning, messaging, and direction; ensure brand messaging is integrated across all audiences in marketplace. • Lead, develop, and execute a brand strategy that includes identification of key market issues, critical success factors for the brand, competitive strategies and marketing tactics. • Advise on forecasting and monitoring of product sales and promotional spending. • Collaborate closely with regional marketing teams world-wide if appropriate to develop and implement global strategies. • Partner with respective departments to execute brand tactics in the areas of promotional campaigns and material, Medical Education/CME, publication planning, congresses and symposia, key opinion leader and advocacy development, public relations, pricing and reimbursement. • Partner with Medical Affairs to develop and execute strategies and plans related to clinical data analysis, positioning and dissemination. • Calculate resources to maximise return on brand investments. • Offer commercial input to ongoing and new brand development programmes. • Provide commercial input to life-cycle management initiatives, e.g. new indications, formulations, complementary products.