Printing tool Download PDF


There is a growing trend for companies to seek efficiency improvements and more targeted approaches to doing business. Headcount freeze often makes new appointments difficult. One option is to consider an interim placement. Working with me can save money.

Work experience

Oct 2008Present


Wardround Consultancy Services

There is a growing trend for companies to seek efficiency improvements and more targeted approaches to doing business. I can: • Develop a deep understanding for the market to be able to find and optimise market opportunities and prepare for external threats, and maximise opportunities with customer/patient segments. • Create and champion brand vision, positioning, messaging, and direction; ensure brand messaging is integrated across all audiences in marketplace. • Lead, develop, and execute a brand strategy that includes identification of key market issues, critical success factors for the brand, competitive strategies and marketing tactics. • Advise on forecasting and monitoring of product sales and promotional spending. • Collaborate closely with regional marketing teams world-wide if appropriate to develop and implement global strategies. • Partner with respective departments to execute brand tactics in the areas of promotional campaigns and material, Medical Education/CME, publication planning, congresses and symposia, key opinion leader and advocacy development, public relations, pricing and reimbursement. • Partner with Medical Affairs to develop and execute strategies and plans related to clinical data analysis, positioning and dissemination. • Calculate resources to maximise return on brand investments. • Offer commercial input to ongoing and new brand development programmes. • Provide commercial input to life-cycle management initiatives, e.g. new indications, formulations, complementary products.

Jan 2009Present

Project Manager

British Society of Antimicrobial Chemotherapy

§Project Manager; British Society of Antimicrobial Chemotherapy (BSAC).Out-Patient Parenteral Antimicrobial Therapy (OPAT) programme.  Project aims to support, guide and encourage the establishment of standardised OPAT services throughout the UK wherever the clinical need may exist. The project, which will be 18-months duration, will comprise the review, update and peer-review publication of existing standards for the delivery of OPAT services: Development of business case models to help health professionals develop bids for local OPAT services: Series of pilot sites to assess the proposed OPAT model and measure the impact of the project (clinical effectiveness, economic impact, patient experience): A series of UK-wide educational workshops to inform, instruct and support those wishing to implement OPAT services in their locality.

May 2009Aug 2009

Interim Marketing Manager

Norgine Pharmaceuticals Ltd.

§Main responsibilities include preparation of 2010 marketing plan and preparation of new cycle promotion materials for September 2009.

During my assignment I was invited to join a number of teams - one of which was a team whose responsibilities were to review business opportunities and challenges facing the organisation relating to plans proposed by the government to introduce generic substitution in early 2010

The other team assignment was to review the market opportunities for a new product scheduled for launch in 2010.

Oct 2001Sep 2008

Marketing Manager (I.V. Anti-infectives)

Merck Sharp & Dohme Ltd

Trained Pharmacist with proven Marketing skills in Pharmaceutical Industry in highly specialised areas of hospital and community medicine.1. Recent U.K. success in launching hospital-only specialist products.2. Extensive experience working in numerous European franchise Marketing teams (EMT).3. Member of anti-infective Global Marketing Team (GMT).4. Positive National Institute for Clinical Excellence (NICE) and Scottish Medicines Consortium (SMC) achievements in Acute Coronary Syndromes (ACS) and hospital infection.

Feb 1993Sep 2001

Marketing Manager

Merck Sharp & Dohme Ltd

Responsibilities: 1993-2001Prepare launch plan and launch AGGRASTAT (unstable angina). Prepare launch plan for SINGULAIR (Leukotriene Inhibitor for asthma) – appoint experienced PMPromotion of CRIXIVAN (HIV - protease inhibitor) and launch plans for HIV vaccine and integrase inhibitorAchievements: • Prepared draft launch plan for SINGULAIR. Recruited and appointed PM for launch of SINGULAIR.• Established effective working relations with HIV KOLs and BHIVA. Launch of  HIV vaccine and Integrase inhibitor substantially delayed.


Marketing Manager (I.V. Anti-platelets)

Merck Sharp & Dohme Ltd

Launched an I.V. GpIIbIIIa antagonists in the UK as a niche hospital- only IV agent to manage patients referred to hospital with unstable angina.Led two successful dossiers to NICE that led to two positive sets of guidance on the use of GpIIbIIIa antagonists.A member of European Marketing Team from its formation.Supported a patient registry (PRAIS UK) which enrolled 50 hospitals across the UK to assess the outcomes of 1000 (20 patients per hospital) unstable angina patients that were enrolled in the programme. The results produuced provided first of its kind data regarding the investigations and treatments offered to patients with unstable angina in these 50 hospitals at the time and what that meant to their clinical outcomes at discharge and at 56 months.


Manager: Healthcare Group

Merck Sharp & Dohme Ltd

Achievements: • The team pioneered programmes that involved Directors of Public Health and Pharmaceutical advisers in directing the rational appropriate use of Merck products to primary and secondary care users.


Healthcare Relations Manager

Merck Sharp & Dohme

Achievements:• First of a kind appointment with responsibility for developing contacts with key staff across the NW/NE Thames RHA's. • Set in place "Herts for a Healthy Heart" campaign with local Hertfordshire HA - the first ever MSD UK collaboration with a local NHS health authority.


Manager - Sales Training MSD UK

Merck Sharp & Dohme

Achievements:• Expanded the Training Department staff from 3 head office staff to 5 and gained approval for 5 field based trainers in keeping with the organisation's expansion.• Implemented "Train the Trainer" programmes and developed effective outsourcing arrangements.


District Manager

Merck Sharp & Dohme

Achievements:• Completed management training programmes in "Coaching and Counselling", "High Impact Leadership", "Performance Appraisals". • Led the most successful MSD sales team in1988 & 1989.


Sergio Garcia

“I had the privilege of working with Brian Ward in the past 4 years and he is very skilled and seasoned professional. Brian was able, for example, to establish an excellent relationship with key customers and Scientific Leaders, and ultimately his sphere of influence was extremely positive not only for the UK market, but European region, and also Globally. Brian has a good strategic thinking, very dedicated and fully accountable.”

Tracey Guise

“Brian and I have worked together on a variety of educational projects and initiatives since 2004. Brian is an extremely personable and professional individual whose expertise and knowledge led to the successful execution of projects that were of benefit not only to both our companies, but also to those working in infectious disease management and antimicrobial chemotherapy.”

Lee Robson

“I worked with Brian in a variety of marketing roles and programs, always finding Brian an insightful, professional and highly effective colleague. Brian is highly customer orientated and provides wise counsel. I would highly recommend Brian in providing strategic and tactical support and advice, combining excellent people skills with good humour.”



Dip Pharm

Durban School of Pharmacy
Jan 1965Dec 1967


Northlands Boys High School

School prefect, member of 1st XI cricket and 1st XV rugby