Marketing and Social Media Analyst
- Oversees execution and monitoring of social media channels for the company, focusing on pushing new content to build brand awareness, engagement, and drive traffic to the sites
- Manages social media campaigns and day-to-day activities. Duties include publishing editorial content across platforms, running social promotions, online advocacy, blogger relations, etc.
- Manages presence in social networking sites including Facebook, Twitter and other community sites, and seeds content into social applications on a daily basis
- Regularly monitors, measures and reports on social media programs as well as analyzing effectiveness and creating recommendations to improve performance and engagement
- Implements brand communication strategies, marketing campaigns, media plans, SEO and design of marketing mix in order to successfully position the company in the industry