Work History

Work History
2004 - Present

Executive Vice President

Middleton & Gendron
Implemented key strategic improvements as part of the management team at this leading travel and lifestyle focused PR agency. Spearheaded the launch of M&G’s digital practice. Directed high-energy and high-impact campaigns for Orbitz, The Setai Fifth Avenue, Eos Airlines, FAO Schwarz, The City of Santa Fe, and Wyndham Hotels and Resorts.Recent projects include the 125th Anniversary celebration for American Water (NYSE:AWK) and a new product launch for Chopin Vodka.
  • Led the new-business pitch for the Orbitz account, teaming with Boston-based Brodeur PR to win out over a multi-national incumbent.
  • Eos Airlines: Personally secured this new business win and led the award-winning launch of this all-premium class carrier.
  • Led the successful 2008 new business pitch for the City of Santa Fe account
  • Designed global campaigns, and managed international agencies for hotels in the Capella Hotels and Resorts portfolio, including Austria, Germany, Singapore, Mexico and the U.S. in 2009
  • Led the 2010 new-business pitch for the Chopin Vodka account and successfully launched the brand’s newest product - Chopin Rye Vodka
  • Hit it out of the park with the launch of The Setai Fifth Avenue in 2010/2011, culminating in outstanding occupancy levels and RevPar from spring 2011 forward
  • Author of "The Social Hotel," weekly blog for HOTELS Magazine on best practices in social media in the travel and hospitality industry
2000 - 2004

Director of Public Relations, Sports Properties

Madison Square Garden/Cablevision

Promoted within Cablevision to oversee media relations for sports properties at “The World’s Most Famous Arena.”Responsibilities included brand initiatives and outreach to travel, entertainment, and lifestyle media.Designed strategic media relations plan and executed on budget.Managed press conferences, special events and relationships with key constituents including media, consumers, agencies and government officials.Prepared briefing books and speeches for senior executives.Drafted releases, media advisories and online content

·Directed The Garden’s PR Function with diverse special projects including the NFL Draft, the WNBA All Star Game, and events sponsored by NYC2012 (Olympic Bid committee)

·Coordinated MSG Sports Properties participation with The After School Corporation and MSG’s Cheering for Children Foundation

Earned promotion to MSG (Cablevision owned property) following successful tenure as Manager of Community Affairs & Education for Cablevision from 2000-2003. Developed and executed community affairs and public relations strategies in newly expanded service areas for Cablevision.Designed and coordinated special events, performed speaking engagements and made on-air appearances

·Designed community affairs and educational initiatives for the new Hudson Valley service region acquired from MediaOne

·Supported Cablevision's successful application for a new training center for MSG in Westchester County Ny with community affairs campaign

1991 - 2000

Director of Public Relations and New Media

Historic Hudson Valley

Creative work for this leading tourism organization led to six consecutive years of unprecedented attendance growth in the Hudson Valley.Designed strategic PR plans, executed copy, wrote press releases, supervised video production, online services, and press conferences.Supervised work with printers, graphic designers, and film crews.

·Established marketing links with major corporate partners including AT&T, Verizon, Hitachi America, Ltd., the A&E Network and Paramount Pictures.

·Designed and executed award winning PR roll-out for opening of the Rockefeller Estate, earning extraordinary national and international coverage.




Vassar College


One of the country’s leading lifestyle PR Professionals, with broad experience in travel, tourism, hospitality, lifestyle, retail and corporate communications. A superb new business building track record. Award-winning branding campaigns have demonstrated strategic media planning, team management and motivational skills, as well as strong integration of social media.


  1. Launched Tweet to Give charitable initiative in 2009
  2. Participated in new home builds for Homes of Hope in Tijuana, Mexico, 2011
  3. Currently training for the Hudson River Swim for Life in 2011
  4. Prior work and support for civic organizations such as the Association for a Better New York (ABNY)

Industry Awards

2005 Bulldog Reporter Gold Award, Consumer New Product Launch

2005 ACE Award for Communications Excellence, International Association of Business Communicators (NY IABC), Best Publicity Campaign of the Year

2005 Public Relations Society of America (PRSA) Award of Excellence, Special Events

2005, 2007 HSMAI (Hospitality Sales & Marketing Association International)

Silver Award, Marketing Campaign and 2005 HSMAI Gold Award, Press Kit