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Summary

My love for storytelling and an affinity to new age mediums made me switch from a career in Biotechnology to Publishing and Journalism. Having worked over an year for a leading travel magazine, I am now heading  the content team of one of India's biggest social media influencer.

Work experience

Nov 2016Present

Content Head

Desi Diaries
  • Desi Diaries is one of India's biggest social media influencer with more than 3 Lakh followers on Facebook and Instagram
  • Written engaging content for their website and ad-copies for social media. 
  • Hired and handling a team of 6 writers.
  • Managing one the most engaging city based recommendation page of Jaipur
    (Jaipur Diaries).
  • Facilitated brand collaborations, promotions, guest blogging network, and Instagram contests.
  • Designed creatives for digital promotions like Facebook/Instagram creatives.
Jul 2015Oct 2016

Features Writer

Travel Secrets Magazine
  • Compiled, edited, and published six magazine issues.
  • Traveled to Taiwan and Indonesia on the invitation of respective tourism board. 
  • Anchored, shot, and edited videos for social media promotion.

  • Created and curated content for website and social media. Facilitated cross promotion with other brands and boosted visibility. 

Oct 2015Present

Freelance Features Writer

PVR Movies First
  • Conceptualized and created India's first interactive, digital film magazine.
  • Written and edited feature stories for over 12 issues. Several features published as cover stories.
  • Interviewed several Bollywood celebrities for regular features.
Oct 2015Aug 2016

Lead Tour Guide

SpinMonkey
  • SpinMonkey is an eco-tourism venture that curates guided tours of Delhi on a cycle. 
  • I lead the New Delhi leg of the tour. 
Nov 2015Aug 2016

Freelance Social Media Manager

Health Wealth Cafe
  • Managing Facebook and Twitter accounts of the cafe.
  • Posting regular content, audience interaction, cross promotions
  • Boosting presence using Digital Marketing strategies.
  • www.healthwealthcafe.com
Feb 2014Jul 2014

Research Scholar

Center for NanoBiotechnology Research, Alabama State University, USA
  • Worked on a novel research project with an aim to develop a new vaccine candidate for Respiratory Syncytial Virus (RSV) to prevent serious RSV-associated Lower Respiratory Tract Illness (LRI).
  • The research project was backed by National Science Foundation (NSF), USA.

Education

Jan 2017April 2017

Digital Marketing Certification

Quibus Trainings, Jaipur

Modules covered:

SEO, SMO, PPC, E Mail Marketing, Mobile SEO, Lead Capturing, Blogging, Content Marketing, Google Analytics, Video Marketing

Jul 2010May 2014

Bachelor of Technology, Biotechnology

Sir Padampat Singhania University, Udaipur


Activities & Position of Responsibility held:

  • Participant, Cultural Immersion Programme, Singapore, 2013
  • Chief Organiser, Events and Creative Head, Panache’13, 2013 
  • Chief Co-ordinator, Entrepreneurship Development Cell, 2013
  • Co-ordinator, Project Endeavour SPSU, 2013