• Marketing specialist with 14 years’ experience in both digital and traditional marketing, including, marcom, sales-support, and marketing operations, across global MNCs like Deloitte and CSC
  • Currently heading the marketing function of coMakeIT Software Pvt. Ltd., with oversight of corporate marketing, digital and inbound marketing, and client relationship development
  • Held various positions in marcom and sales support with CSC from 2010 to 2015
  • Also served three years at Deloitte and led eight marketing analysts for overseeing Account based Marketing (ABM), digital marketing, market research & strategy, and sales support
  • HubSpot certified, tactical digital marketing manager passionate about creating, executing, and managing innovative, results-oriented integrated digital marketing campaigns
  • Extensive experience with digital marketing, with rich exposure in various content marketing, inbound marketing, social media, and marketing automation (MA) tools
  • Hands-on with MA tools such as HubSpot, Eloqua, Salesforce.com, Exact Target, and Aprimo
  • Experienced at creating governance model, managing P&L, setting up pilot teams, budgeting, carrying out performance appraisal and driving corporate initiatives
  • Research experience on a range of topics — business strategy, industry & solution assessment, problem statement analysis, competitor product benchmarking, and emerging technologies
  • Industry veteran with expertise in providing actionable business insights and analysis on IT, software, manufacturing, automotive, biotech, pharmaceuticals and health care
  • Hold management certifications from reputed institutes like MICA, ISB and Xavier’s
  • Affiliation with a host of international management associations, and professional bodies
  • Listed in the top 25 Head Of Marketing profiles on LinkedIn
Work History
Work History
Jan 2015 - Present
Head of Marketing
coMakeIT Software Pvt. Ltd, Hyderabad
  • Directly reporting to the CEO, the position is full charge of all marketing operations and P&L of the company globally including digital marketing, marcom, and brand management
  • Successfully setup the marketing centre of excellence (MCOE) and introduced marketing shared services model of marketing operations to increase marketing efficiency and organisational agility
  • Led and managed a marketing team of10, enabled it to shift from being viewed as a cost centre to operate more like a business, with formalised best practices, processes, and reporting
  • Responsible for the transformation of entire marketing and sales process to align with the modern demand generation and new age digital marketing strategies
  • Responsible for driving digital content across various channels both for coMakeIT and its clients
  • Management and delivery of marketing campaigns across all digital channels including SEO, Social & PPC including native, display and remarketing
  • Executed inbound marketing strategy using HubSpot, and generated more hits, higher conversion, increased sales, and better brand management
Apr 2013 - Jan 2015
Professional, Marketing Communications, Creative Services
CSC India Pvt. Ltd., Hyderabad
  • Provided leadership and direction to guide the creation of marketing materials and ensured congruence with the brand objectives
  • Responsible for editorial direction, design, production and distribution of all CSC's publications
  • Managed outbound e-mail campaigns and systematic marketing communications using Eloqua
  • Involved in the content creation, writing, reviewing, proofreading, and editing of technical and marketing literature, collaterals, newsletter, website content and proposal documents
  • Identified, developed and executed communications strategy for key media contacts and customer references
  • Provided editorial and corporate branding training to team members as well as other CSC staff
Jun 2012 - Mar 2013
Deputy Manager, Proposal Publishing, GBE
CSC India Pvt. Ltd., Hyderabad
  • Provided a blend of writing, complex project management, and strategy development
  • Managed of a team of strategic proposal writers to solve complex problems, and provide work direction, performed editorial review and support throughout the proposal development process
  • Worked with technical staff and SMEs to create accurate, persuasive, and cogent response documents
  • Oversaw editing of proposals and communication pieces to ensure accuracy and adherence to standard guidelines
  • Ensured adherence with deadlines and time frames in producing the documents
  • Coordinated conference, trade shows, and press interviews
Jun 2010 - Jun 2012
Deputy Manager, Sales Support, GBE
CSC India Pvt. Ltd., Hyderabad
  • Reporting to the head of GBE, the position was full charge of bid management, sales support, and marketing efforts for the Manufacturing, Automotive & Aero-Defence (MAD) vertical of CSC
  • Facilitated the proposal development process from start to finish. Assigned on multi-geography, multi-tower deals ranging from $1M-$100M TCV, coordinated across cross-functional bid teams of 5-50
  • Managed opportunities through the sales framework, ensuring compliance with company processes
  • Supported sales and solution leadership to define the strategy, win themes and value proposition
  • Identified industry best practice and innovation to continually improve bid/capture processes
  • Involved in the strategic planning and market segmentation which involves customer targeting, tracking IT spends, market analysis, technology trends analysis and competition analysis
  • Developed go-to-market strategies for strategic solutions and service portfolios and expanding the market presence of CSC
  • Instrumental in getting two new logos as part of CSC’s foray into the Indian domestic market
  • Received accolades from leadership for excellent sales support in FY 2011; received GBE outstanding achievement award for bid management and pre-sales for manufacturing in global apps sales support
May 2007 - Jun 2010
Senior Marketing Analyst (Team Lead), SM&BD
Deloitte India Pvt. Ltd., Hyderabad
  • Led a team of eight analysts to provide Account-based Marketing (ABM) – services in Life Sciences & Health Care domain for building Deloitte’s presence and reputation at accounts
  • Provided pragmatic and solution-oriented analyses, and full range of market research services to Life Sciences & Health Care domain to identify trends thereby aiding informed decision making
  • Executed marketing strategies in the health care vertical segment through deep understanding of regulatory, economic, business and competitive market drivers and their influence on customer needs
  • Deliverables included research reports, client IT landscape report, six-degree separation report, executive bios, events tracker, competitor tracking, competitor playbook
  • Created client messaging through branded client-centric collateral, eBooks, thoughtwares, whitepapers, POVs, brochures, annual reports, other client-centric meeting documents
  • Responsible for overseeing all operational aspects of digital marketing campaigns for such as Deloitte Debriefs (webinar/webcasts) and podcast
  • Managed distribution of pre and post show reports for webcasts and marketing events that facilitated account marketing and marketing ROI measurement
  • Oversight of email marketing efforts such as event invite, follow-up, reminder, newsletter, and other eminence material distributions to enhanced participation from clients
  • Responsible for driving marketing automation efforts — Salesforce.com, and Aprimo
Nov 2006 - May 2007
Manager – Sales & Marketing
mLogica Inc., Pune
  • Reporting directly to the CEO, focused on implementing market strategy, presales, bids/proposals, business development, establishing new customers, developing customer relationships, connecting product capabilities with customer requirements
  • Responsible for the day-to-day management and output of the sales & marketing department including man-management of 10 permanent resources
  • Partnered with key individuals from sales, product management, technology and other functions to develop, and execute marketing plans that allowed mLogica to position itself to meet the needs of its clients and target segments
  • Managed corporate marketing and branding, sales support, media relations, content and messaging, website management, SEO, social media, and events
  • Executed and managed all online campaigns (paid search, content and email)
  • Responsible for demand generation programs and go-to-market strategies
  • Managed production and distribution of marketing material using external partners as needed
Nov 2005 - Nov 2006
Business Analyst, Creative Services
STI Inc., Bhubaneswar
  • Managed the pre-sales and marketing activities for prospecting and new business development in North American market for software and creative services
  • Improved the execution of key sales activities—activities like making sales calls, pursuing opportunities, managing major accounts, and targeting top prospects
  • Analysed markets, conducted business analysis and feasibility study, located prospects, prepared cost benefit analysis, responded RFPs, and managed customer relationship
  • Prepared sales reps with the right content for prospect at every stage of the buying cycle
  • Combined with coordinated email and phone follow-up, and helped sales rep cut through the clutter and connect with decision makers 30% of the time or more
  • Managed opportunities, contacts, leads and accounts, and pipelines using Salesforce CRM
  • Developed and managed various channels for effective communication including new age media to support business needs
Oct 2001 - Oct 2005
Project Lead, Marketing & Business Development
FutureFx Technology, Bhubaneswar
  • Managed the overall business development and marketing of creative services (including space and concept selling, branding, advertising, corporate identity) within the assigned marketplace or territory
  • Worked with organisations in diverse industries with emphasis on branding and integrated marketing communications
  • Led the development and implementation of ATL/BTL communication. This included understanding brief, studying the market, devising strategy, to finally implementation at ground level
  • Created advertising campaigns with impressive copy, killer imaging, and snappy catch phrases
  • Scripted and directed more than fifty TV commercials and corporate films
Jul 2013 - Jul 2014
PG Certificate Programme in Advertising and Public Relations (PGCAD&PR)
MICA, Ahmedabad


Marketing Communication, Digital Marketing, Marketing Automation, Content Marketing, Inbound Marketing, Account-based Marketing (ABM), Branding, Creative Strategy, Market Research, Competitive Analysis, Competitive Intelligence, Go-to-Market Strategy, Pre-sales, Proposal Management, Proposal Writing, Demand Generation, Marketing Operations & Strategy, Project Management, and Team Leadership


  • Marketing Automation (MA) Tools: HubSpot, Eloqua, Salesforce.com, Exact Target, and Aprimo
  • Social Sharing: Hootsuite, IceRocket, LaterBro, PostPlanner, SocialMention, Twazzup, TweetReach, etc.
  • Digital Marketing Analysis & Tracking: Ahrefs Site Explorer, Bing Webmaster Tools, Bringshare, Datanyze, DIYSEO SEO Report Card, Find Broken Links, Redirects & Site Crawl Tool, Google Analytics, Google Keyword Planner, Google Trends, Google Webmaster Tools, HubSpot’s Marketing Grader, Keyword Spy, Keyword Tool, Link Diagnosis, Majestic SEO Site Explorer, Majestic SEO, Moz, Open Site Explorer, optify, Screaming Frog, SEO Site Checkup, Sitemap Generator, SiteTrail, Traffic Travis, WhoLinksToMe, etc.
  • Market Intelligence: BCC Research, BoardEx, D&B, Datamonitor, Datamonitor Healthcare, DiscoverOrg, eMarketer , EvaluatePharma, Factiva, FactSet, FBO, Forrester Research, Frost & Sullivan, Gartner, GlobalData, Hoovers, IBISWorld, IDC, IdExec, INPUT, ITSMA, KLAS, Lux Research, OneSource, Reuters, S&P, SalesQuest CRUSH Report, TecTrends, Thomson StreetEvents, etc.
  • Business/Office: Microsoft Office 2007/10/13(Word, PowerPoint, Excel,etc.
  • Project Management/Collaboration: Basecamp, AtTask, Microsoft Project, Tick, etc.
  • Graphics: Adobe Photoshop, Adobe Acrobat Professional, Microsoft Publisher, Microsoft Visio, etc.

Trainings and Certifications

  • Inbound Marketing Certified, HubSpot Academy
  • PROject Management Preparatory Training (PROMPT) – CSC
  • Project Management Body of Knowledge (PMBOK) 3rd Ed., Progressive Ventures
  • Harvard's Stepping up in Management – Harvard Business School Publishing e-learning
  • Industry Proficiency Program in the Health Sciences and Government (Level -1) – Deloitte
  • Attended internal training workshop on Covey’s – Seven Habits of Highly Effective People – Deloitte


  • Member of CMO Roundtable
  • Member of American Marketing Association (AMA)
  • Member of Charted Institute of Marketing (CIM)                           
  • Member of ITSMA
  • Member of Association of Product
    Management and Product Marketing (AIPMM)
  • Member of Association of Proposal Management Professionals (APMP)


  • Date of birth: 20 September, 1980
  • Languages known: Hindi, Oriya, and English
  • Marital status: Married (Wife is pursuing MD-Pharmacology at Govt. Medical College, Nagpur)
  • Interests: Taking pictures with point & shoot cameras; love cooking for family and friends