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Work experience

Apr 2006Present


BUILD Marketing Communications

BUILD Marketing Communications offers a complete range of marketing, communications and project management services, specializing in real estate and financial services.

Client: USAA  |

Industry: Financial Services

  • Manage marketing campaign planning process from initiation through execution and closeout
  • Work closely with client, integrated marketing, email, print, data, research & analysis and agency partners to concept, produce, launch and measure marketing efforts to millions of current and potential USAA members
  • Products marketed include banking, property/casualty/life insurance, retirement/investment/wealth management, and travel/home protection/shipping services

Client: Asset One Real Estate Company  |

Industry: Residential Real Estate

  • Write, edit, proofread and develop emails, brochures and other marketing materials 
  • Maintain website and social media presence
  • Maintain property listings on multiple listing services

Client: CMS Solutions  |  |

Industry: Commercial Real Estate

  • Write, edit, proofread, format and distribute monthly email newsletter
  • Develop and maintain newsletter-related website
  • Create and maintain new website to better meet marketing and business development needs

Client: TIC Help  |  |

Industry: Commercial Real Estate

  • Write, edit, proofread, format and distribute monthly email newsletter
  • Develop and maintain newsletter-related website

Client: El Moro Investments  |

  • Write, edit, proofread and develop property menus, brochures, invitations and other marketing materials

Client: Strategic Capital Partners  |

Industry: Commercial Real Estate

  • Write, edit, proofread and distribute press releases; interact with media as appropriate
  • Write new website content as needed

Client: First Merchants Corporation  |

Industry: Financial Services

  • Write, edit and proofread all marketing copy
  • Plan, implement and measure customer growth and acquisition campaigns for seven regional banks
  • Implement and manage online campaign management software, including creating customized materials and training internal users
  • Create internal post-merger/acquisition awareness campaign
  • Manage production of annual report and annual shareholders’ meeting
  • Plan and conduct customer satisfaction survey, using results to plan annual marketing campaigns and budget

Client: United States Air Force 13th Fighter Interceptor Squadron  |

Industry: Government/Military

  • Plan and conduct bi-annual reunion of 300 former airmen and their spouses
  • Manage database, print and electronic mailings, attendee list, venue, dining, entertainment and transportation arrangements
  • Create and maintain reunion website

Client: Boundless  |

Industry: Education

  • Edit and proofread educational content
  • Concentrations in writing, business, marketing, management, history, psychology, sociology, art history, accounting, finance and public speaking

Client: ServiceScape  |

Industry: Editing

  • Edit and proofread written materials for a variety of clients
Jan 2008Nov 2011

Strategic Communications Associate

Booz Allen Hamilton

Client: Defense Finance and Accounting Service (DFAS)  |

  • Write, edit and proofread project management and corporate communications materials
  • Design and develop communications tools, tactics, products and plans to support development, initiation, implementation and execution of the DFAS strategy
  • Develop and implement strategy and provide support of the DFAS social media tools, including public website, intranet and Facebook fan page
  • Conduct research, interviews and surveys of leadership and stakeholders to use in developing communications strategies, initiatives and campaigns, including facilitation of focus groups

Client: Air Force Civil Engineer Center Installations Center of Excellence (formerly Air Force Real Property Agency)  |

  • Write, edit, proofread and produce newsletters, website and intranet content, and other corporate communications materials
  • Prepare presentations to agency directors and weekly/monthly reports to Under Secretary of Defense (Comptroller) and Secretary of the Air Force (Installations)
  • Coordinate and manage training courses for real property officers across 165 Air Force installations
Jun 1995Sep 2006

Senior Marketing Manager, Communications & Graphics

Duke Realty Corporation
  • External Communications:
    • Managed integrated corporate communications and creative direction of national, publicly-traded company; ensured uniform and consistent use of branding and logo standards
    • Developed, implemented and managed targeted, local and national awareness and sales campaigns, resulting in 8% increase in sales and development activity
    • Managed merger & acquisition and name-change communication activities across company
    • Assisted investor relations team with writing, development and management of annual report, annual shareholders’ meeting, special events, presentations and investor/analyst materials
    • Wrote and distributed press releases; worked with media for editorial placements and executive interviews
  • Internal Communications:
    • Working closely with Human Resources and Executive teams, established and implemented internal communications strategies and tactics for company of 1,200 associates in multiple locations nationwide, including quarterly magazine, weekly intranet content, executive presentations and company meetings
  • Websites, Online Marketing and E-Commerce:
    • Led and managed three major redesigns of corporate websites, including design and implementation of company’s proprietary online search engine; final redesign resulted in a 378% increase in page visits and 75% reduction in printed materials produced by in-house graphics team
    • Developed, managed, generated content and wrote copy for corporate websites and company intranet
    • Defined and ensured maintenance of graphical standards and metrics for all online marketing campaigns totaling 20,000–30,000 emails per month
  • Business/Proposal Development:
    • Developed, implemented and maintained corporate proposal system, encompassing design and production of binders, covers, tabs, binding equipment and templates
    • Provided company-wide training on protocol for writing successful proposals and responses to RFPs, and proper use of all system elements
  • Budgeting, Leadership and Staff Development:
    • Managed marketing creative services budget
    • Managed creative team of eight print/web designers and managers and communications specialist, including team building, career development and performance reviews 


Apr 2003Dec 2004

Master of Science

Indiana Wesleyan University
May 1989Dec 1991

Bachelor of Arts

Indiana University