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Benjamin Buescher

Digital Marketing Expert and Project Manager

Summary

Creative and business-savvy marketing and communications expert with 12+ years of progressive experience across a broad range of marketing functions and diverse industry segments. Areas of expertise include email marketing, social media development, content management, web optimization/analysis, and digital advertising/traffic acquisition. Proven ability implementing marketing strategies that increase revenue, leading teams and thinking outside the box.

  • Delivered a consistent open rate of 33% and CTR of 11% in concerted email drip campaigns. 
  • Grew Facebook likes by more than 10x using targeted Facebook ads and contests.
  • Achieved page one Google ranking within a 6 month period, resulting in increased organic search traffic by up to 270%.

MBA in Marketing  • Google Analytics Certified • Google Adwords Certified

Work experience

20142017

Owner/Digital Marketing Consultant 

VON AGENCY | San Diego, CA & Bocas del Toro, Panama

Provided a bevy of online marketing and ecommerce services for hospitality and lifestyle brands. Performed content audits, optimized assets for SEO/keywords and wrote web and sales copy. Implemented data analysis and analytics for all accounts and consulted on strategy.

Results Overview:

  • Audited web content identifying SEO/traffic generation opportunities for Omni California Real Estate resulting in  35% jump in unique visitors.

Position Overview:  Consultive role utilizing  Virtual Assistants, MTurk and Fiverr for Resources.

20162017

Digital Marketing Project Manager

BRANDETIZE AGENCY | San Diego, CA

Managed all online marketing  and ecommerce for Brian Tracy. Consistently met revenue goals of $70k monthly. Lead a team of 10, including four departmental managers (social media, copy, design, web dev, video production, and advertising). Collaborated with company executives weekly to ensure strategy aligned with business objectives.

Grew and managed an email subscriber database of 1.8 million. Developed KPI's, performed idea/trend research, and data analysis. Tactics included email drip campaigns, marketing automation and  

Results overview:

  • Increased sales by 17% in year one, beating 2016 targets of 10%.
  • Increased conversions by 5.4.% by auditing evergreen content, augmenting list management strategy and redesigning monthly sales newsletter.

 Position Overview: Four direct report managers and support team of 10.

    20142016

    Director of Online Marketing and Communications

    ONE 3 CREATIVE | San Diego, CA

    Worked with two online start-ups in the ecommerce and tech sectors. Developed digital marketing plans, employed multiple traffic acquisition strategies and deployed e-commerce web architecture.  

    Results overview: 

    • Increased social media ROI by 275% and digital marketing lead generation by 124% for BidorBankIt.com.
    • Audited SEO and keywords for AioTV.com website, increasing traffic by 22% in one month and page views per visit by 18%.

     Position Overview: Two direct report managers support team of 6. 

    20112014

    Marketing Manager & Social Media Strategist

    ELITE BRANDS | Denver, CO

    Executed B2B and B2C marketing strategies for global beer, wine, and spirits suppliers. Oversaw statewide sales and marketing promotions requiring coordination with suppliers, on-site sales staff and retailers. Managed social media channels, developed all sales material from copy, concept and design. 

    Results Overview:

    • Grew social media from 50 to 1200k on Twitter; 100-600 Fans on Facebook within first six months.
    • Contributed to YOY growth of $3.2M (2011) to a projected $9.5M by 2014 year-end by improving the sales cycle via digital sales books and CRM.

    Position Overview: Support Staff of 2 field marketers, 25 sales reps and one sales assistant.

    20102014

    Brand Strategy Manager

    AIR FRESH MARKETING | Denver, CO

    Managed on-site promotions, brand execution and launched strategies focusing on increasing market penetration for Air Fresh Marketing and its clients. Advised marketing manager and corporate management on brand positioning, marketplace research, and consumer segmentation. Utilized experiential marketing tactics at large scale events like X-Games, Dew Tour and Professional Sporting games.

    Results Overview:

    • Developed an integrated marketing plan consisting of identifying emerging markets, tailoring advertising strategy, and profit estimates; plan secured venture capital for expansion.
    • Worked primarily with Majors and Nationals brands: Venom Energy Drink, Jameson Whiskey, Three Olives Vodka, Muscle Milk and Phillip Morris.

    Position Overview: Managed two interns/30+ Brand Ambassadors

    20092011

    Online Advertising Manager & Senior Media Buyer

    THE DENVER POST | Denver, CO

    Formulated ad campaigns for 10+ majors & nationals accounts. Utilized digital display, SEM and social media ads in conjunction  with print and direct mail. Performed media buys on ad exchanges on both a CPC and CPM basis. Monitored results, made necessary adjustments and reported to clients. 

    Notable Clients: Best Buy, Ultimate Electronics, and Smashburger.

    Results Overview:

    • Exceeded expectation for Outlets of Colorado with Facebook contest that grew their contacts database by 230%!

    Position Overview: Support Staff of 2 Digital Account Executives

    20072009

    Marketing and Communication Manager

    LARIMER ASSOCIATES | Denver, CO

    Provided marketing consultation & support to 20 restaurant/retail businesses located on Larimer Square, Denver's high-end dining destination. Created marketing budgets, implemented automation, and tracked all digital media projects. Created a content development strategy for website and social media channels and helped to launch new Larimer Square site in 2009.

    Results Overview:

    • Grew Facebook ‘likes’ from 2,000 to more than 5,000 on Larimer Square.
    • Increase engagement by 27% based on custom KPI's.

    Position Summary: Managed 2 interns/Assistant Social Media Coordinator

    20052007

    Design and Content Manager [Started as Intern] 

    DOUG WHITE DESIGNS | West Hollywood, CA

    Responsible for all content and web/print design concepts for A-list celebrity clientele. Managed brands and ideation of personas for clients such as Tommy Lee, Danny Boy O'Connor (House of Pain) and Pauly Shore. 

    Results Overview: Increased revenue by 30% by coordinating design & graphics to track design requests and maintain project timelines

    Position Overview: Managed two interns/Assistant Brand Managers