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Summary

Results-focused Digital Marketing Manager with a thorough understanding of social media, content marketing, blogging, SEO/PPC, digital/mobile advertising and lead generation. Extensive experience building and leading teams, tracking KPI's and augmenting strategy as needed. A team player that can think creatively, work well under pressure, and meet tight deadlines. 

MBA in Marketing & Finance

Certified  in Google Analytics

Certified  in Google Adwords

My Affinity for Brands

Early in my career, it became apparent to me that success was tied to my affinity towards a particular brand. I needed to have an infallible passion and love for this brand, I simply could not fake it. How can I be an authentic storyteller if I keep falling in love with these brands?  I bring more than 12 years experience in Online/Digital Marketing, Branding and Analytics realm. The singular element that makes this career fulfilling is I have allocated my time towards brands that inspire me.

“The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.” - Steve Jobs

Relevant Skills

CMS: Content Marketing

Content marketing and copywriting for omni-channel marketing campaigns utilizing niche keywords to positively affect brand influence, engagement, and web traffic for clients. 

SEO & Predictive Analysis

Sort, organize and extract meaning and actionable insights from multiple channels. Well versed in SEO Website Audits, in-depth data analysis and  advanced SEO Strategy. ie; link-building, native advertising, and affinity/partner outreach.

SEM/PPC Campaigns 

PPC Advertising campaigns (local, national, international) using targeted keywords and tags. Strategies involve, A/B Testing, BT Targeting and Retargeting. Google Adsense Certified. 

Verticals

I have worked for a wide variety of clients in almost every niche imaginable. This graph represents my categories broken down by the number of customers; you can see a complete list at the bottom of this page.  

Work History

One3 Creative

Sep 2014Present

Director of Online Marketing & Communiactions

Provided strategic and tactical guidance to a team of 7, with accountability for all social media channels (Facebook, Twitter, Pinterest, YouTube, etc.), client's marketing campaigns, and SEO/SEM strategies. Collaborated to ensure strategy aligns with customer's business objectives. Core competencies focused on Inbound & Outbound Marketing utilizing CRM tools, Content Development, Online Marketing, and Demand Lead Generation.

Selected Results

  • AIOtv.com is One 3's largest client with over 20k spend (Initially wanted $500.00 in coding work!) Increased spend by performing a complimentary site review.
  • Drove a 300% increase in web traffic for BidOrBankIt.com through integrated digital campaigns.
  • Improved Google Adwords ROI by 104% and achieved top organic rankings for a client.

Strategies

  • Mined online marketing and web analytics data for insights into customer behavior.
  • Audited content to identify SEO/traffic generation opportunities and then led a team of freelance writers to create high-impact “cornerstone” content.
  • Focus was on engagement with content and ideally, go viral across, Facebook, Instagram, YouTube, Twitter and the other social networks.
  • Worked closely with marketing team to develop new social media strategy, replacing overt sales pitches with a focus on engagement and customer care. Selective omni-channel campaigns with unique content.

Elite Brands

Jan 2011Jan 2014

Digital Marketing Manager | Social Media Strategist

Direct brand management, PR, media relations, SEO/PPC, merchandising, social media management and overall Brand Strategy. Launched the company’s first coordinated social media effort and worked closely with company executives, beverage specialist and stakeholders. Developed cross-functional teams with suppliers, agencies and clients to ensure brand consistency and increased market penetration. 

Selected Results:

  • Grew social media presence from  50 to 1200k on Twitter; 100-600 Facebook. Integrated three new targeted social media channels.
  • Coordinated with Global Beer/Wine producers and award-winning Chef's to collaborate on product beer/wine pairing dinners, resulting in hundreds of thousands of web hits & free press.
  • Launched first e-mail marketing strategy growing contacts by 110%, and remarketing to over 3000 contacts. 

Strategies:

  • Developed a plan to reduce the market share of leading on-premise distributors such as A/B InBev and Miller/Coors.
  • Executed Great International Beer Fest, Elite Wine Trade Show and multiple beer/wine dinners pairing buyers with Elite's Beverage Specialists.
  • Utilize email marketing and social media campaigns focused on Beer/Wine events, generating substantial interest in Elite's Brand's suppliers at little to no cost.

AdTaxi Networks

Feb 2009Jan 2011

Senior Brand Manager 

Responsible for monthly revenue objectives for majors & national cluster/market. Worked with the AdTaxi Regional Director to establish agency role relationship with local & national advertisers. Media buying/selling on a CPM and PPC basis for both social media and DDA. Conducted traffic and target market analysis to identify lucrative niches for B/T targeting for various DMA's.

Selected Accomplishments:

  • Lead Sales department in AdTaxi mobile sales while in the field on calls, and in the office through planning, preparation, follow-up and continued support of the sales process.
  • Expanded client base by 56% in under three years by consistently delivering goal-surpassing marketing results, and ensuring complete client satisfaction.

Strategies:

Larimer Associates

Jul 2007Feb 2009

Marketing and Communications Specialist

Provided a full range of assistance and support to 20 restaurant/retail producers within an in-house marketing department. Created marketing budgets, and sponsorship proposals, and tracked all digital media projects. Assisted a PR team with arranging video shoots, and managing talent. Created a content development strategy for website and social media channels and launched new Larimer Square site in 2009. 

Selected Results 

  • Grew Facebook ‘likes’ from 2,000 to more than 5,000.
  • Conceptualized and implemented brand-specific social media strategies for 20+ tenants.

Strategies

  • Participated in fundraising for non-profits and partnerships such as Larimer Square,  Downtown Denver Partnership, Visit Denver and, the LoDo District Association
  • Trained employees on Social Media best practices and established metrics for KPI's.
  • Kept multiple projects on track, and dramatically reduced project delays, by taking the initiative to meet clients thus optimizing workflow.
  • Trained employees on Social Media best practices and established metrics for KPI's.

Doug White Branding

Jan 2004May 2007

Digital Marketing Consultant

Responsible for implementing marketing strategy for a broad range of lifestyle brands specializing in the Los Angeles market. Duties pertained to events, campaigns, brand building, positioning, marketing, promotion, and communication.

  • Selecting team members and delegating accordingly, including requesting resources from other account teams and or freelancers when applicable to reduce OPP costs while retaining agency fees.  
  • Management of dedicated project teams ranging from 2-25 (exclusive of outside vendors or partner agency staff) dependent on project needs 

Selected Works

Verticals Listed by Client

Adult Beverage

Beer, Wine and Spirit Producers

Suerte Tequila, Fort Collins Brewery, Prost Brewing, Ballast Point, Green Flash Brewing, Lost Abbey, Bocas Brewery Altitude Spirits.

Hospitality

Hotels, Spas and Relaxation

Bluff Resort.

Restaurants

Denver | San Diego | West Hollywood

Brazen Denver, TAG, TAG Raw, Billy's Hot Dogs, Charcoal, Rioja, LoHi Steakbar, Ernies, Euclid Hall, Corridor 44, Bistro Vendome, 

Lifestyle

20002016

Various lifestyle brands nation-wide

X-Games Energy, 

Education

Regis University

20082010

Master's Business Administration- MBA

Marketing and Finance Focus. Graduated with Honors 4.0 GPA.

California State University-Los Angeles

19992003

Bachelor's in Business Admin

Double major with a focus in Business Administration and Finance. 

Endorsed Skills Via Linked-in

A brief glance at skill endorsed by my colleagues on LinkedIn.