Digital Commerce, Analytics and Social Media
- San Diego California
Results-focused Digital Marketing Manager with a thorough understanding of social media, content marketing, blogging, SEO/PPC, digital/mobile advertising and lead generation. Extensive experience building and leading teams, tracking KPI's and augmenting strategy as needed. A team player that can think creatively, work well under pressure, and meet tight deadlines.
MBA in Marketing & Finance
Certified in Google Analytics
Certified in Google Adwords
Early in my career, it became apparent to me that success was tied to my affinity towards a particular brand. I needed to have an infallible passion and love for this brand, I simply could not fake it. How can I be an authentic storyteller if I keep falling in love with these brands? I bring more than 12 years experience in Online/Digital Marketing, Branding and Analytics realm. The singular element that makes this career fulfilling is I have allocated my time towards brands that inspire me.
“The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.” - Steve Jobs
Content marketing and copywriting for omni-channel marketing campaigns utilizing niche keywords to positively affect brand influence, engagement, and web traffic for clients.
Sort, organize and extract meaning and actionable insights from multiple channels. Well versed in SEO Website Audits, in-depth data analysis and advanced SEO Strategy. ie; link-building, native advertising, and affinity/partner outreach.
PPC Advertising campaigns (local, national, international) using targeted keywords and tags. Strategies involve, A/B Testing, BT Targeting and Retargeting. Google Adsense Certified.
I have worked for a wide variety of clients in almost every niche imaginable. This graph represents my categories broken down by the number of customers; you can see a complete list at the bottom of this page.
Provided strategic and tactical guidance to a team of 7, with accountability for all social media channels (Facebook, Twitter, Pinterest, YouTube, etc.), client's marketing campaigns, and SEO/SEM strategies. Collaborated to ensure strategy aligns with customer's business objectives. Core competencies focused on Inbound & Outbound Marketing utilizing CRM tools, Content Development, Online Marketing, and Demand Lead Generation.
Direct brand management, PR, media relations, SEO/PPC, merchandising, social media management and overall Brand Strategy. Launched the company’s first coordinated social media effort and worked closely with company executives, beverage specialist and stakeholders. Developed cross-functional teams with suppliers, agencies and clients to ensure brand consistency and increased market penetration.
Responsible for monthly revenue objectives for majors & national cluster/market. Worked with the AdTaxi Regional Director to establish agency role relationship with local & national advertisers. Media buying/selling on a CPM and PPC basis for both social media and DDA. Conducted traffic and target market analysis to identify lucrative niches for B/T targeting for various DMA's.
Provided a full range of assistance and support to 20 restaurant/retail producers within an in-house marketing department. Created marketing budgets, and sponsorship proposals, and tracked all digital media projects. Assisted a PR team with arranging video shoots, and managing talent. Created a content development strategy for website and social media channels and launched new Larimer Square site in 2009.
Responsible for implementing marketing strategy for a broad range of lifestyle brands specializing in the Los Angeles market. Duties pertained to events, campaigns, brand building, positioning, marketing, promotion, and communication.
Suerte Tequila, Fort Collins Brewery, Prost Brewing, Ballast Point, Green Flash Brewing, Lost Abbey, Bocas Brewery Altitude Spirits.
Brazen Denver, TAG, TAG Raw, Billy's Hot Dogs, Charcoal, Rioja, LoHi Steakbar, Ernies, Euclid Hall, Corridor 44, Bistro Vendome,
Marketing and Finance Focus. Graduated with Honors 4.0 GPA.
Double major with a focus in Business Administration and Finance.
A brief glance at skill endorsed by my colleagues on LinkedIn.