Senior Engagement leader for Marketing focused strategy projects. Responsible for ‘end to end’ delivery of client projects from scope of work proposals through final project report delivery.
- Directed development of a new loyalty program for one of North America’s leading B2B professional services firms. Program was developed in less than 3 months based on deep dive into existing customer data and additional voice of customer research. Program on track to deliver 100% + ROI within first 24 months.
- Developed low cost/high impact, integrated customer acquisition and CX plan, for a mid sized client that is delivering higher value new clients.
- Reviewed and improved Go-to-Market program for leading American Professional Services organization that delivered higher customer engagement levels.
- Played an integral role in developing for a client, a new digital and web strategy that has improved cost per new customer by over 30%.