Barry Shaffer


Goal-oriented, skilled executive with successful business experience, including management and executive responsibility. Solid background in market planning, budget planning and analysis, and profit and loss responsibility, with a proven record in development and managing overall functions and operations.

Work experience

Work experience
Feb 2006 - Present


Live Long and Well
Consulting with companies on wellness products, claims review and chronic illness data.
Apr 2004 - Feb 2006

Senior Vice President

Forest Health Services
Spearheaded start-up of Business Development division through: Developing action plans and budget, for national contracting effort and initiating managed care contracting effort to increase revenues.
Aug 2002 - Jan 2004

Vice President, Sales

Directed all facets of sales for Ohio, including: Bridged damaged relations with broker and consultant community from previous VP. Achievements: Successfully repaired broker relations over 8 month period; Built internal relationships with other management personnel; Initiated new relationships with brokers in Cincinnati, Dayton and Columbus; Created marketing plans for sales executives for TPA services and OASIS Trust dental product.
Aug 1997 - Jul 2002

President & COO

Direct all facets of organization: Responsible for all operations of the organization including Sales, Information Systems, Claims, Provider Services, Medical Management, Rx Program, Legislative Compliance and Finance; Responsible for sales/marketing planning and analysis and public relations strategy; Responsible for all vendor relations for printing, graphics and provider directories. Directed marketing of Medicare HMO. Achievements: Led corporate one-year turnaround of $8 million; Coordinated and implemented initial NCQA accreditation process (received 3 year accreditation); Published article on “How to evaluate an HMO” in Columbus C.E.O. magazine (8/99).


1969 - 1974

I put myself through college, working two jobs while attending, to pay room and board.