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Work experience

Aug 2007Present

Principal/Sole Practitioner

Straight Forward Communications
  • Provide PR counsel and execute communications programs primarily for B2B IT organizations
    • Currently working with SOURCE Conference, a premier IT security show creating Web and blog content as well as managing public relations
    • For SOURCE Boston '09, we generated more than 25 clips over three days referencing the conference and its speakers
    • Facilitated broadcast interviews with some of the nation's leading security researchers including Dan Kaminsky and Joe Grand
    • Previously worked for a leading Web and applications hosting firm performing competitive research relating to channel partners
Sep 2002Jun 2007

Sr. PR Counselor

  • PR professional dedicated exclusively to the commercial segment of an $8 billion FORTUNE 500 technology reseller

o   Contributed to overall PR team winning CDW gold team awards in 2005 and 2006 for year-over-year media coverage growth in quality and quantity

  • Managed communications for a diverse group of line-of-business executives in areas such as storage, servers, software, networking, telephony, voice and data
  • Lead CDW's commercial customer reference program

o   Used analytics to build CDW's first customer reference databaseo   Testimonial lead volume grew 1,000% while saving 200 work hours annually

  • Conceived and executed Techspertise, a by-line article program that included writing and editing a regular, twice-a-month column in Processor magazine as well as creating content that was merchandised across PR, marketing, advertising etc.
  • Created joint messaging with channel partners for product launches and partnership announcements
  • Placed CDW's first major IDC profile about the company's technical expertise
  • Wrote "Virtualization Roadmap Considerations," a CDW paper given at an IDC conference in June 2007

Account Manager

  • Supported public sector PR media relations programs for Digital Equipment Corporation and a variety of systems integrators


Various Organizations
  • Council for Responsible Nutrition
  • Manning Selvage & Lee
  • Advocates for Highway and Auto Safety
Jul 1999Apr 2002

Sr. Consultant

Hoffman Agency
  • Lead HP Services PR programs for consulting, education and outsourcing units

o   Earned a top Silicon Valley PR award for a HP e-learning service launch

  • Received accolades in PR Week trade magazine for conceiving and executing HP's first virtual press conference inside their online classroom

o   Managed aspects of HP Services Y2K efforts and the Superdome launch, one of HP's largest launches in its history

  • Earned coveted spot in HA Building Bridges program that sends employee ambassadors to live in international cities spreading corporate culture and training colleagues in Silicon Valley-style PR. Served as a liaison for clients between their corporate marketing offices and their regional marketing organizations...lived in Hong Kong and Singapore and clients included 3Com and Riverstone Networks

Sr. Account Executive

  • Lead Sybase Professional Services PR account

o   Generated leads worth millions of dollars via a customer reference program that included media relations, customer speaking opportunities and trade showso   Placed cover stories Federal Computer Week,, Washington Technology and Government Computer News

  • Managed additional programs for American Express Government, the Electronic Messaging Association (EMA) and a variety of systems integrators

o   Programs for the EMA included one of the first ever VoIP PR campaigns


Jan 1998Jun 1999


This program focused study on IT services management

Sep 1991Aug 1993

B.A. Journalism

Text-Centric Resumes

Board Memberships

  • Past board member of the Silicon Valley and the National Capital chapters of the Public Relations Society of America

Writing Samples

Techspertise: Processor magazine accepted my proposal to publish a twice-monthly column.  I selected topics, identified subject-matter experts, produced drafts and obtained final approvals.

Business Communications Review

I ghost-wrote this piece on network security trends.  What's different about it is it uses a college basketball tournament as a metaphor to make the article more interesting to non-technical executives.

IDC Conference Presentation

I ghost-wrote this storage virtualization 101 presentation that was given at an IDC technology conference.