Work History

Work History
Aug 2007 - Present

Principal/Sole Practitioner

Straight Forward Communications
  • Provide PR counsel and execute communications programs primarily for B2B IT organizations
    • Currently working with SOURCE Conference, a premier IT security show creating Web and blog content as well as managing public relations
    • For SOURCE Boston '09, we generated more than 25 clips over three days referencing the conference and its speakers
    • Facilitated broadcast interviews with some of the nation's leading security researchers including Dan Kaminsky and Joe Grand
    • Previously worked for a leading Web and applications hosting firm performing competitive research relating to channel partners
Sep 2002 - Jun 2007

Sr. PR Counselor
  • PR professional dedicated exclusively to the commercial segment of an $8 billion FORTUNE 500 technology reseller

o   Contributed to overall PR team winning CDW gold team awards in 2005 and 2006 for year-over-year media coverage growth in quality and quantity

  • Managed communications for a diverse group of line-of-business executives in areas such as storage, servers, software, networking, telephony, voice and data
  • Lead CDW's commercial customer reference program

o   Used analytics to build CDW's first customer reference databaseo   Testimonial lead volume grew 1,000% while saving 200 work hours annually

  • Conceived and executed Techspertise, a by-line article program that included writing and editing a regular, twice-a-month column in Processor magazine as well as creating content that was merchandised across PR, marketing, advertising etc.
  • Created joint messaging with channel partners for product launches and partnership announcements
  • Placed CDW's first major IDC profile about the company's technical expertise
  • Wrote "Virtualization Roadmap Considerations," a CDW paper given at an IDC conference in June 2007
1994 - 2006

Account Manager
  • Supported public sector PR media relations programs for Digital Equipment Corporation and a variety of systems integrators
1991 - 2004


Various Organizations
  • Council for Responsible Nutrition
  • Manning Selvage & Lee
  • Advocates for Highway and Auto Safety
Jul 1999 - Apr 2002

Sr. Consultant

Hoffman Agency
  • Lead HP Services PR programs for consulting, education and outsourcing units

o   Earned a top Silicon Valley PR award for a HP e-learning service launch

  • Received accolades in PR Week trade magazine for conceiving and executing HP's first virtual press conference inside their online classroom

o   Managed aspects of HP Services Y2K efforts and the Superdome launch, one of HP's largest launches in its history

  • Earned coveted spot in HA Building Bridges program that sends employee ambassadors to live in international cities spreading corporate culture and training colleagues in Silicon Valley-style PR. Served as a liaison for clients between their corporate marketing offices and their regional marketing organizations...lived in Hong Kong and Singapore and clients included 3Com and Riverstone Networks
1996 - 1999

Sr. Account Executive
  • Lead Sybase Professional Services PR account

o   Generated leads worth millions of dollars via a customer reference program that included media relations, customer speaking opportunities and trade showso   Placed cover stories Federal Computer Week,, Washington Technology and Government Computer News

  • Managed additional programs for American Express Government, the Electronic Messaging Association (EMA) and a variety of systems integrators

o   Programs for the EMA included one of the first ever VoIP PR campaigns


Jan 1998 - Jun 1999


This program focused study on IT services management