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Work experience

Aug 2007Present

Principal/Sole Practitioner

Straight Forward Communications
  • Provide PR counsel and execute communications programs primarily for B2B IT organizations
    • Currently working with SOURCE Conference, a premier IT security show creating Web and blog content as well as managing public relations
    • For SOURCE Boston '09, we generated more than 25 clips over three days referencing the conference and its speakers
    • Facilitated broadcast interviews with some of the nation's leading security researchers including Dan Kaminsky and Joe Grand
    • Previously worked for a leading Web and applications hosting firm performing competitive research relating to channel partners
Sep 2002Jun 2007

Sr. PR Counselor

  • PR professional dedicated exclusively to the commercial segment of an $8 billion FORTUNE 500 technology reseller

o   Contributed to overall PR team winning CDW gold team awards in 2005 and 2006 for year-over-year media coverage growth in quality and quantity

  • Managed communications for a diverse group of line-of-business executives in areas such as storage, servers, software, networking, telephony, voice and data
  • Lead CDW's commercial customer reference program

o   Used analytics to build CDW's first customer reference databaseo   Testimonial lead volume grew 1,000% while saving 200 work hours annually

  • Conceived and executed Techspertise, a by-line article program that included writing and editing a regular, twice-a-month column in Processor magazine as well as creating content that was merchandised across PR, marketing, advertising etc.
  • Created joint messaging with channel partners for product launches and partnership announcements
  • Placed CDW's first major IDC profile about the company's technical expertise
  • Wrote "Virtualization Roadmap Considerations," a CDW paper given at an IDC conference in June 2007
19942006

Account Manager

  • Supported public sector PR media relations programs for Digital Equipment Corporation and a variety of systems integrators
19912004

Intern

Various Organizations
  • Council for Responsible Nutrition
  • Manning Selvage & Lee
  • Advocates for Highway and Auto Safety
Jul 1999Apr 2002

Sr. Consultant

Hoffman Agency
  • Lead HP Services PR programs for consulting, education and outsourcing units

o   Earned a top Silicon Valley PR award for a HP e-learning service launch

  • Received accolades in PR Week trade magazine for conceiving and executing HP's first virtual press conference inside their online classroom

o   Managed aspects of HP Services Y2K efforts and the Superdome launch, one of HP's largest launches in its history

  • Earned coveted spot in HA Building Bridges program that sends employee ambassadors to live in international cities spreading corporate culture and training colleagues in Silicon Valley-style PR. Served as a liaison for clients between their corporate marketing offices and their regional marketing organizations...lived in Hong Kong and Singapore and clients included 3Com and Riverstone Networks
19961999

Sr. Account Executive

  • Lead Sybase Professional Services PR account

o   Generated leads worth millions of dollars via a customer reference program that included media relations, customer speaking opportunities and trade showso   Placed cover stories Federal Computer Week, civic.com, Washington Technology and Government Computer News

  • Managed additional programs for American Express Government, the Electronic Messaging Association (EMA) and a variety of systems integrators

o   Programs for the EMA included one of the first ever VoIP PR campaigns

Education

Jan 1998Jun 1999

M.S.

This program focused study on IT services management

Sep 1991Aug 1993

B.A. Journalism

Text-Centric Resumes

Board Memberships

  • Past board member of the Silicon Valley and the National Capital chapters of the Public Relations Society of America

Writing Samples

Techspertise: Processor magazine accepted my proposal to publish a twice-monthly column.  I selected topics, identified subject-matter experts, produced drafts and obtained final approvals.

Business Communications Review

I ghost-wrote this piece on network security trends.  What's different about it is it uses a college basketball tournament as a metaphor to make the article more interesting to non-technical executives.

IDC Conference Presentation

I ghost-wrote this storage virtualization 101 presentation that was given at an IDC technology conference.