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Areas of Excellence

  • International Telecoms
  • International Business Development
  • Strategic Planning
  • Emerging Markets
  • Complex Negotiations
  • Sales & Marketing Leadership
  • Partnerships & Alliances
  • Strategic Account Management/mapping
  • Team Leadership
  • Ethical Decision Making
  • Professional Development, Training , mentoring & Coaching

Key Differentiators

• Sales, marketing, partnerships & alliances, business development, and strategy

development roles in global, dynamic, and highly-competitive environments.

• Solid command of telecommunications services value chains, market dynamics,

technologies, and regulatory environments. Specialist knowledge of wholesale services &

emerging markets.

• Especially skilled at building & maintaining strategic relations with customers and partners.

• Good network of senior contacts across the PTT/Telco, ISP and Mobile industry sectors within emerging markets.

• Sharp international business instincts. Comfortable working (and over-delivering results)

with persons from diverse cultures.

• Excellent public speaking, communications, and internal/external customer engagement

(motivation, negotiation, persuasion, coaching) capabilities.

• Ability to confidently propose, position, facilitate, explain, and rationalize complex

commercial/technical structures to various communities of interest (regulators, operators,

partners, analysts, media)

• Proven track record of success working unsupervised with limited resources.


Creative and innovative professional with a 20+ year career that reflects achievements in driving business development, strategic planning and commercial initiatives that have delivered outstanding results. Proven history of success implementing process , creating policies , unique and effective approaches to achieve target and goals programs. Extensive international background through working, living, and traveling many countries in 4 continents.


  • Setting and implementing Sourcing –Outsourcing process in 3M Gulf transforming traditional procurement to Outsourcing inline with 3M Global strategy.
  • Outsourcing as a 3M Gulf imperative and a main growth driver to achieve and exceed 3M MEA vision.
  • Spearheaded a dead Telecommunication Business with a re-launch in Egypt after several previous attempts by others had failed, successfully achieving 17000 % growth rate and positioning 3M Telecommunication as one of the major market players. Distinguishing 3M products as the bench mark and raising the market standards and specifications.
  • Developed a price policy aligned with the different channels and customer categories and created a pricing/product structure to commercialize 3M Electrical and Telecom products.
  • Actively participate in multinational teams and international projects.
  • Nominated for 3M Global project award three years in a row
  • Setting the first vendor agreement and toll manufacturer in the MEA region and re-locating machinery from Germany to Egypt and setting the vendor as the 3M Global source of supply
  • UAE army network deployment , one of few UAE expats who had access to all military camps in UAE

Work experience

Summer Work experience and training



 Assistant Eng.

·Preparing Tenders and bids along with two other engineers in the electrical Dept.

JULY1989 - AUG. 1989



Assistant Eng.

·Working in the communication Department were I was able to Hands on Telephone exchanges, Navigation systems, Radio communication, UHF systems and Radar systems both OFF Shore and in Land.

JULY1988 - SEPT. 1988



Assistant Eng.

·Assistant Eng. in Cairo Subway projects (Mataria Station).

JAN.1981 -JUL. 1983



Examinee  Supervisor.

·Part time examination supervisor

Oct 2008Present

MEA Business Development Manger - Telecom

3M Gulf Ltd.
  • Regional ,country and Key acount penetration plan.
  • Focus on Telecom operators ( Etisalat , STC , TE , Algerie Telecom , Telekom SA..etc)and to regionally manage 3M Global agreements with ALU , NSN.
  • Development and implementation of the Communication Markets accelerated business strategy for MEA Region
  • Price management; working closely with US / European Division to ensure optimal pricing.
  • Focus on delivering Division 'top line Sales' and 'Cost of Goods' at the MEA Region level.
  • Managing new product introduction strategy for the Division.
  • Subject matter expert; responsible for product knowledge transfer to the countries.
  • Work closely with the Division to manage transnational accounts
  • Coach country sales in successful implementation of growth plans.
  • Specific focus on developing North Africa business opportunities
  • Leverage European / US Division's marketing, sales and technical support toMEA Region.
Aug 2006Oct 2008

ME Sourcing Outsourcing manager

3M Gulf Ltd.

Plan, prioritize, develop, and implement sourcing –outsourcing policies and process focusing on Sourcing4Growth in MEA region across different market segments and business units.

  • Corporate Transformation – Transforming traditional procurement methods to sourcing outsourcing initiatives focusing on Sourcing4Growth.
  • Sales Growth – Through introducing New Products into the region following and implementing Global NPI process ( Idea , Concept , Feasibility, Develop , scale up and Launch) with local simplification and tailoring to ensure kick off.
  • Cost reduction:Total cost analysis Vs traditional “discount method”, enrolling 3M vendors / preferred suppliers in the cost reduction process that resulted in 15-20 % cost reduction resulting in Top line , Market share and bottom line increase.
  • Integrated Supplier Management - Facilitated implementation of ISM , raising Supplier Corrective Action Request (SCAR) , reducing number of errors.
  • Global Contract Management – Maintained a contract archive that is linked to Global contract system, ensuring supplier / vendor leverage.
  • 3M Gulf leading sub - ensured that 3M Gulf / MEA is the leading subsidiary in a no. of Global OEM agreements “Master Outsourcing agreement “ in different industries (Telecom, Medical, Consumer) setting 3M Gulf as the leading Master contract with a no. of vendor(s) generating business of more than 8 MM USD for
  • Vendor selection & audit  Responsible for vendor / supplier qualification and audit , setting action plans , road maps and development plans for vendors to comply with 3M audit.
  • Global sourcing org. – Actively contributing as a team player in enhancing global sourcing networking, processes, systems development and launch of new products regionally.
  • Coach the businesses to develop understanding of the Outsourcing process and raise the level of Big B competency in this critical area.
  • Closely work with the division in identifying and commercializing products that meet 3M standard and are closer to customer needs in the Gulf
  • Accelerate the product outsourcing timeline helping the businesses to meet the accelerated growth expectations
  • Lead and manage overall sourcing strategy for manufacturing, ensuring implementation in a timely fashion.
  • Work closely with global sourcing teams to optimize the ‘total cost’ savings
  • Ensure 3M corporation is protected from Sourcing and Outsourcing exposure
  • Develop the Sourcing and Outsourcing function in line with 3M Gulf  / ME strategic plan
Apr 2003Aug 2006

Country Business Leader

3M Gulf Ltd.

Extended FSE assignment in Cairo, Egypt as FSE (Foreign Service Employee) basis in order to handle Egypt sales, marketing and to establish 3M Telecom Systems Department presence in Egypt in addition to providing technical service and support to customers and 3M sales force in the Middle East region.


  • MOC – Acted as an active member of 3M Egypt Operating committee.
  • Business Plan – Setting and creating a long term business plan along with the required org. structure for both Electro & Communication Div.
  • Subsidiary Strategic planner / coordinator- Actively acting as 3M Egypt strategic planner that included setting Operating plans and coordinating Growth Programs (GP) across all divisions and linking the growth programs to regional and global programs.
  • Electro & Telecomm Div  positioned as the main column and the most profitable business in 3M Egypt with approx 40 % of the total subsidary operating plan.
Apr 2002Apr 2003

Sales Supervisor.

3M Gulf Ltd.
Sep 1999Apr 2002

Senior Middle East Technical Service Eng.

3M Gulf Ltd. Telecommunication Dept.

Transferred to Cairo, Egypt as FSE (Foreign Service Employee) on a two years assignment basis in order to handle Egypt sales, marketing and to establish 3M Telecom Systems Department presence in Egypt in addition to providing technical service and support to customers and 3M sales force in the Middle East region.

  • Major goal was to establish 3M TSD presence in Egypt and to present 3M as the preferred suppliers for major customers and end users.
  • Participate in regional and global meetings to assist strategic decision making (UAE, Germany and Austin TX.
  • Responsible for Key account customers in Egypt. Telecom Egypt, M&K (Washington group), Lucent, Ericsson, Siemens, Alcatel and Sumitomo.
  • Setting five years business plan for Egypt that was approved by both EBU (European Business Unit) and the division in Austin TX.
  • Providing both sales and technical field support to Major Key accounts in Egypt with focus on M&K (USAID project).
  • Establish business relationship with the decision-makers in Telecom Egypt in order to facilitate approval of 3M TSD product line.
  • Assigning a new Telecom distributor to represent 3M TSD in Telecom Egypt and identifying potential distributors, VAR and SI for promoting 3M TSD Volition and Fiber optic products.
  • Technical support to the M.E region (Lebanon, Jordan, Syria, SaudiArabia, Qatar, Bahrain, UAE,Oman, Yemen and Pakistan- monitoring Iran and Iraq for sanctions release) which resulted in securing and developing 3M TSD business in the region.
  • Transition Quante business into 3M after the acquisition.

 In addition of the above, job responsibilities listed below were part of my current job description.

Apr 1997Sep 1999

Technical Service Eng

3M Gulf Ltd. Telecommunication Dept.

Middle East Technical Service Eng. providing technical service and support to customers and 3M sales force all over the region for 3M telecommunication Out side plant product line.

  • Product identification and pricing for Tender Business with PTT’S in the region for OSP projects.
  • Setting Sales Forecast and Market strategies.
  • Conducting Seminars, Training courses to Key customers and Regional PTT’s on existing and new product lines.
  • Providing regional support both technical and sales for the Middle East countries.
  • Promoting new products and techniques to the PTT’s and key account customers in the M.E. region.
  • Responsible for dealing with and establishing the link between the regional sales force and 3M laboratories and centers in 3M Hamburg, Germany and Austin, Texas.
  • Experienced in Copper Telecomm and Fiber optics both for outside plant and Local area networks (LAN).
  • Experienced in OSP testing and Maintenance on both TDR and Bridge.
  • Experienced in Fiber Optic Test and measurements both on Single mode or MULTI mode Fibers using OTDR’s and Power meters & light source.
  • Training on 3M-product line was given in ET Lab Hamburg, Wuppertal (Germany) and Austin TX.


  • Exceedingsales targets in 1997&1998.
  • Regionally increased market and customer awareness of 3M Telecomm through seminars and training.
  • Doubled 3M Test & Measurement sales regionally ,resulting in achieving the 2nd best T&M sales all over Europe and the M.E. (1998)
Jan 1994Apr 1997

Operating Instructor & Maintenance Eng

Thomson CSF

THOMSON CSF is a French Co. supplying Military Telecommunication Systems, Missiles Guiding Systems and Radar systems to the U.A.E. Army.

  • Conducted Operation training for U.A.E. Land Forces on the VHF PR4G radio system and network deployment.Trainees were varying from a level of regular soldier and infantry up to the Brigadier level.
  • 3rd Level maintenance instructor for the VHF communication system utilized by the Land Force all over the U.A.E on the Mobile Vehicles including tanks, infantry carriers and choppers.
  • PR4G VHF system 3rd Level maintenance Eng. in which I was responsible to fire fight, trouble shoot and maintain an operating VHF telecommunication network which linked the Land Force different regiments and brigades, Navy, Air Force and HQ.
  • Established a 3rd level maintenance team among the U.A.E. LF Forces. This team was responsible to maintain and repair the PR4G VHF radio systems through periodical preventive maintenance and corrective maintenance for both the network and VHF radio equipment.
  • Logistic management .by which at the end of the project a tailored software system was in place in order to handle shipments, installation on different vehicles with different configurations, spare parts movement and location in the different warehouse in the U.A.E, preventive maintenance schedules and corrective maintenance actions related to equipment and vehicles serial nos. and part nos.
  • Network Deployment and planning.
  • Training was attended in France for a period of 3 month.


  • Was able to train the soldiers and officers on both operations first and second level of maintenance of the VHF PR4G radio system.
  • Was able to build a maintenance team.
  • Maintained good relation with all levels and ranks in U.A.E LF.
Jun 1993Jan 1994

Production Manager

Procter & Gamble

Production Manager for ALWAYS & PAMPERS brands, Responsible for production figures, budget, manufacturing expenses and for a team of 60 technicians

  • Production Line management including Raw material purchase, inventory, line maintenance, production efficiency, Manufacturing expenses budget Managing production Team including Hiring, Promotions, salary surveys, training and all day to day business.
  • Was able to lead the production team and increase the line efficiency. And reduce the Manufacturing expenses.
  • Achieving 98% production line efficiency “Always " , Globallyawarded as most efficient.
  • Was able to decrease the Manufacturing expenses for Always STU dramatically by more than 50 % reduction.
  • Was able to gain the trust and support from the Line operating team that resulted in increasing the team spirit.
May 1990May 1993

Field Eng. and Site Manager


Solarex was an American co. working in the field of Photovoltaic systems .The Company was working in a no. Of USAID projects in Egypt. Wadi el Rayan -Fayoum -, Suez Canal, Damietta port and Civil Aviation Authority.

  • Projects involved in :
  1. Ice Plant in Wadi El Rayan.
  2. Suez Canal Navigation system and Buoys (OFF Shore)
  3. Damietta Port Navigation System and Buoys (OFF Shore)
  4. Civil Aviation Control system.
  5. Hurgadah Wind Mills
  • Working with an American Team on a no. Of sites in Egypt.
  • Installation and management of work in sites.
  • Responsible for delivery and acceptance of projects to the concerned authorities in Egypt.
  • After acceptance hand over and 3 years maintenance contract of Ice plant project in Wadi El Rayan.
Oct 1989May 1990

Technical Support Eng


U.T.M a National Panasonic dealer.

  • Installation and Maintenance of office products - Fax machines Office exchanges and photocopiers.



B.Sc. of Electronics & Communication



Cross Functional Team management
Sourcing - Out sourcing
Project Management
Strategic Planning
Business Development





Gasser Gawdat

Benno Dreyer

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Joseph Najjar

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Nick Mendham