Bryan Vaughn

Director assigned to provide marketing and sales support to a geographically dispersed sales team. Areas of responsibility include sales proposal/presentation process management, email marketing, social media strategy, marketing collateral development and demand generation initiatives.

• Led cross functional team in the development of inside sales strategy including process mapping and market segment identification
• Partnered with client development executive team to design, coordinate and execute demand generation campaigns targeting strategically important market segments (collateral development, direct mail, mass email)
• Key participant in execution of brand integration strategy relative to recent acquisitions; activities include internal and external communications, collateral rebranding, and tradeshow/event strategy
• Leading social media, email marketing and business development strategy for the healthcare vertical
• Process manager implementation of new healthcare contact database and integration with existing Salesforce.com infrastructure

Senior-level advisor responsible for educating, guiding, and influencing internal and external partners to ensure the integrity of the Humana brand. Consult with market president and sales leadership to increase and protect market share by leveraging resources to drive and execute strategic objectives.

• Development and implementation of comprehensive strategic and tactical marketing plans to more effectively identify opportunities to build brand awareness and consideration, and generate demand
• Planning and execution of educational initiatives, special events, and tradeshows (events, direct mail, advertising) targeting selling partners and targeted accounts to build reputation and generate sales leads
• Created "Strategy on a Page" tool to analyze market opportunities and to formulate and implement marketing objectives and strategies to drive growth
• Managed co-marketing efforts with area Chambers of Commerce to build awareness and drive growth of Chamber health plan offered exclusively to member businesses
• Led development and implementation of a sponsorship management tool to streamline identification and evaluation of advertising and/or sponsorship prospects which was adopted as a "best practice" across the Regional Marketing organization
• Managed allocation of marketing resources to initiatives that have a clear and compelling ROI including development of tracking and measurement tools and reporting on associated metrics
• Regularly collaborated with counterparts in corporate communications and government relations to ensure that execution in the market is consistent with overall company strategy and brand positioning
• Developed numerous demand generation initiatives including direct mail and email campaigns, targeted advertising, web-based tracking mechanisms, and reporting tools

Process manager responsible for supervision, coaching, and evaluation of 15 full-time direct reports including departmental training and staff development. Accountable for coordination and administration of all aspects of the production of winning sales proposals.

• Led multi-stage revision of proposal documents including creation of a standard proposal documents checklist and templates to ensure consistency within the department, and to enhance accuracy and quality
• Served as the department liaison on a cross-functional team to develop a Sales Guidebook for use by sales associates company wide
• Made significant contributions to the implementation of internally-developed CRM system

Project manager responsible for writing, editing, and production of sales proposals for the Commercial and Medicare business areas.

• Selected as the project manager for several high-profile national and jumbo accounts; notable successes included a healthcare system in Georgia; a public sector retirement system in Kentucky; and a state government; providing a combined revenue generation in excess $35 million annually
• Graduate of Humana’s highly selective Infusion associate development program (approximately 60 associates selected from a field of more than 1000 candidates nationwide)

Supervised daily activities of the Wellness/Fitness Center at a 62,000 square foot facility with more than 13,000 members including direct supervision of 30 or more full and part-time staff and management of staffing and resources for more than 100 classes per week

• Improved bottom-line results by increasing revenue more than 100 percent for health and fitness related programs
• Facility design and budget management for a 10,000 square foot building expansion
• Selected as YMCA Association of Professional Directors Rookie of the Year in 2003
• Co-trainer for multiple YMCA health and fitness certifications
• Creator and lead trainer for multiple health and fitness seminars