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Work experience

May 2006May 2008

Director of Data Services / Product Manager

Performed custom database queries as supplemental consulting service for real estate information website

Managed various website products, ad hoc web development projects, and marketing research & analysis projects

Results achieved in 11-month tenure as manager of “Comparables” product, a tool for searching property sale records:

  • Managed transition to new version of product (new back-end code and database queries, modified user interface)
  • Increased Comparables subscriptions by 95% and overall subscriptions by 85% among targeted Appraiser segment
  • 60% increase in Comparables subscriptions among all user segments (vs. 50% for overall site subscriptions)

Research, analysis & reporting activities

  • Surveyed and interviewed customers to study website usability and the business needs of specific user segments
  • Analyzed research data and feedback from customer service records to evaluate demand for specific product features
  • Performed competitor analysis and other marketing research, segmented by region and customer occupation
  • Analyzed subscription trends using MySQL and Excel, across a matrix of website products and geographic options
  • Reported research findings and recommendations for marketing & product development strategy to senior management

Web development activities

  • Defined product requirements, including business rules, user interface designs and written functional specifications
  • Planned development schedule based on user demand for features, programming resources, dependencies, etc.
  • Performed quality assurance tests of website functionality and integrity of underlying data in MySQL (consisting of dozens of databases, hundreds of tables and millions of records)
  • Remotely directed programmers and data analysts at offshore subsidiary
Nov 2003Apr 2005

Consultant, Value Added Tax (VAT) Practice

  • Member of a group advising U.S. companies on strategies to minimize foreign taxes on international transactions
  • Prepared client deliverables containing advice on corporate structures, supply chains and distribution channels
Oct 2001Nov 2003

Contracts Administrator

  • Managed reseller / agent relationships with U.S. manufacturers of aerospace & defense products
  • Coordinated exports to Japan, including arms control compliance, freight transportation, invoices, etc.
Apr 2000Oct 2001

Manager of Strategic Partnerships

  • Managed relationships with telecom & software vendors, including initial contract negotiations and daily operations
  • Created and edited financial projections, business plans, and other investor acquisition documents
Feb 1990May 1995

U.S. Marine Corps
  • Served on “embassy duty,” providing security at diplomatic posts in Istanbul, Turkey and Geneva, Switzerland
  • Service completed with honorable discharge; no current or future obligations


Dec 1999

Bachelor of Arts (cum laude)

University of Pennsylvania
  • International Relations major
  • Asian & Middle Eastern Studies major
  • Economics minor

Computer / Technology Skills

  • Proficient in all major office applications (Word, Excel, PowerPoint, Access, Outlook); Mac & PC environments
  • Strong knowledge of relational database structures and MySQL queries (functions, operators, statement syntax); experience manipulating and analyzing data in Excel and MySQL Query Browser
  • Basic programming ability using HTML, CSS, PHP; some knowledge of Perl, JavaScript, SVN, site architecture, security
  • Knowledge of search engine optimization strategies & issues (search engine indexes, meta descriptions & keywords, sitemaps, crawlers / spiders, inbound links, Google PageRank, relationship of keywords to page content, etc.)
  • Familiar with digital content management concepts (content management systems, user roles, rights management, etc.)
  • Experience with Google Analytics, including installation, profile & filter management, minor JavaScript modifications
  • Understanding of online marketing & e-commerce concepts & strategies (social media marketing, advertising networks, email marketing, search engine optimization, A/B & multivariate testing, web analytics, behavioral targeting, Web 2.0)

Links & downloads


Website usability research
Survey design, distribution & analysis User interviews via phone and web conferencing
Business writing
Client deliverables Management reports Sales presentations Training materials Marketing messages
User interface design
Product "roadmap" planning
Competitive analysis
Product / feature requirements documentation
Mock-ups Functional specifications Business rules Data architecture
MS Word
MySQL queries
MS Excel