Creative self-starter, proven in the seat of editor, Sales Analyst and Account Coordinator. Focuses on company’s mission, practicing communication and analyst skills to assist sales and public relations departments. Awarded “Customer Care Winner” as a result of superior customer service and results. Founder and Creative Director, La Pura Vida Gallery, editing daily blog, developing web-based slideshows & managing online community. Strong competency in the implementation of basic and advanced Web technologies, environments and languages, such as Word, Excel, Firefox, AIM, Photoshop, and Wordpress. Extensive networks on Twitter, Facebook, Tumblr and Flickr.

Work History

Work History
Sep 2007 - Present

Founder, Creative Director

La Pura Vida Gallery (LPV Projects LLC)

Established in 2007, creating monthly curated group shows through established network on Flickr and other web communities.  Edit daily blog, featuring emerging photographers, fine art news & trends & topical issues.  Manage multiple communities on Flickr, editing submissions, moderating discussion & managing editors.  Market, promote & distribute content through various social media channels, including Twitter, Flickr, Youtube, Facebook, Tumblr and niche blogs. 

Apr 2009 - Nov 2009

Sales & Marketing

LED Waves

Responsible for new business development, generating leads through internet research and conversational marketing. Implemented the use of Twitter for branding, marketing and lead generation.

Oct 2006 - Jun 2008

Sales Analyst

Variety Magazine

Increased revenue in “Specials” through vital contribution to sales team of new lead sources generated through blogging and internet research.  Daily contributor to organization’s mission by providing timely, accurate and viable information through analysis of marketplace, competitors and clients’ industries.Completed transition to replacement by devising training program and supervising activity.

May 2004 - Jun 2006


Met demands of major entertainment studios, Fortune 500 companies and national PR agencies by providing accurate proofreading assistance, thorough internet research and stellar customer service.Furthered advancement of quality products by reviewing and formatting release press materials.Improved avenue of communication between clients and account executives by acting as liaison, educating clients on new products and training editors on procedures.

Aug 2000 - May 2004

Account Coordinator

Assisted in development of company’s procedures upon being hired as start-up staff and exhibiting qualities of initiative, communication and publication knowledge.Increased traffic to clients’ websites by developing key word searches for media monitoring services.Mentored new account coordinators through demonstrating creation of new accounts for customers, overseeing accurate monitoring of clients’ online publications and participating in strategies to prospect and widen client base.