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As an award winning business development executive and individual contributor, I bring proven success and expertise in effective marketing messaging, and winning new business with today's leading cloud based technology. I serve as a true consultant helping small to medium businesses leverage cloud, and emerging technologies to improve operational efficiency and revenue growth. Beyond expertise, I have an exceptional ability in translating complex technology and features into skillfully crafted value messages that resonate with key decision makers.

Work History

January 2015present

Senior Mid-Market Retail Account Manager

  • Responsible for business development and account management for fully integrated enterprise SaaS ERP and omni-channel solutions.
  • Maintain a high level domain expertise in the retail and eCommerce vertical covering cloud based platform dynamics, business value analytics, features of competitive offerings, system integration with back-end enterprise systems, and emerging technologies for retail, eCommerce and, enterprise resource planning (ERP).
  • Coordinate cross-functional teams from business units that include legal, professional services, vertical market experts, executive leadership, solution consultants, technical services, and strategic technology partners.
  • Actively listen to prospect business challenges notating explicit needs while using SPIN selling questions to uncover implicit needs.
  • Develop and maintain a reliable forecast of new business pipeline recording and reporting milestones and stages in the sales process.
  • Partner with business development (BDR) team to engage target account (TAL) list in a timed cadence of outbound prospecting activity.
  • Position NetSuite brand awareness, marketing collateral, and industry events to create awareness with target account list.
  • Dynamically build relationships and present to executives a complex technology solution involving strategic technology partners.
  • 2015' Best Prospecting Award, recognized for outstanding target account identification and outbound prospecting activity.
Oct 2012 Oct 2014

Director of Business Dev & Demand Generation


My department supported the sales and marketing revenue goal for SaaS products by creating,executing and analyzing demand generation strategies. My responsibilities include marketing and sales alignment, team coaching, outbound marketing program design, C level segmentation, copy-writing, RAO, and ROI. 

  • 117% FY 2013, 149% FY 2014, a consistent high performance team
  • 60% increase in clients within the first 18 months
  • 500% increase of sales qualified leads in the first 90 days
  • 8-10 concurrent outbound marketing programs managed daily
  • 1st to install and
  • 79% department contribution to sales pipeline

Additional Demand Generation Consulting Projects at ProLink Solutions - 

PROCOREM - A company owned by ProLink - cloud based collaboration and document storage portal. My consulting aided in the marketing plan and sales architecture.

BITWISE CONTROLS - A company owned by ProLink, BitWise provides apps and hardware for the commercial, industrial, educational, and residential automation. My consulting provided dramatic improvements in qualified leads, as well as coaching in best practice event management, cold calling, appointment setting, and CRM cleansing.

Jul 2009Oct 2012

Enterprise Account Executive


As an individual contributor my role was to use leading practice C level prospecting, cold calling, and solution selling into 250 named enterprise accounts, as well as coaching the team in leading practice cold calling, and appointment setting.

  • 2.7 million revenue generated annually, carrying 2 quotas
  • 20-30 enterprise solutions sales closed per month
  • 80-100 dials a day in a call center environment
  • 4x lead conversion using strategies in database of named accounts

Additional Positions Held - 

Business Development Rep Manager for B2C & B2B - 3 direct reports

Jul 2007Mar 2009

Business Development Rep Manager


Responsibilities include sales team and program design, outbound marketing, RAO / ROI, as-well-as copywriting, BDR script writing and coaching best practice cold calling / appointment setting. 2 million in new revenue produced annually. 

  • 3 direct reports
  • 80-100 dials a day in a call center environment
  • 100 appointment show quota per rep, per month quota
  • 90% department contribution to sales pipeline


BA Communication and Persuasive Rhetoric

Colorado State University