My department supported the sales and marketing revenue goal for SaaS products by creating,executing and analyzing demand generation strategies. My responsibilities include marketing and sales alignment, team coaching, outbound marketing program design, C level segmentation, copy-writing, RAO, and ROI.
- 117% FY 2013, 149% FY 2014, a consistent high performance team
- 60% increase in clients within the first 18 months
- 500% increase of sales qualified leads in the first 90 days
- 8-10 concurrent outbound marketing programs managed daily
- 1st to install Data.com and Salesforce.com
- 79% department contribution to sales pipeline
Additional Demand Generation Consulting Projects at ProLink Solutions -
PROCOREM - A company owned by ProLink - cloud based collaboration and document storage portal. My consulting aided in the marketing plan and sales architecture.
BITWISE CONTROLS - A company owned by ProLink, BitWise provides apps and hardware for the commercial, industrial, educational, and residential automation. My consulting provided dramatic improvements in qualified leads, as well as coaching in best practice event management, cold calling, appointment setting, and CRM cleansing.