Director of Digital - Agency, Auto, Local
Excelerate Digital - McClatchy Inc. - Dallas/Fort Worth
I am proud to lead Dallas/Fort Worth’s leading full-service digital marketing agency! We pride ourselves on being DFW’s local agency, but with national reach.
We are owned by McClatchy Inc. and bring local business the most innovative digital technology & platforms currently available.
I have been charged with driving digital advertising revenue by building our agency team in Texas, while managing and supporting the Auto and Local channels.
- Chosen to join a McClatchy wide committee impacting process, pricing, vendor relationships, and go to market branding strategy. Over $1 million in revenue opportunities & savings found.
- Launched and hired 3 midwest regional new business development teams. In only 3 months in existence booked over $130K of digital-only revenue. Teams serving Dallas/Fort Worth, Kansas City, Wichita KS, and Belleville Il.
- Led the Fort Worth automotive teams transition from selling cars.com to the excelerate auto full suite of digital products.
- Introduced a team of 4 digital agency excelerate sellers into the DFW marketplace.
- In charge of new hire onboarding training, as well as ongoing training for the local team. Spearheading the print toward digital sales transformation as the local digital leader in Fort Worth.