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Summary

  • Strong leadership + Top-notch Sales Training = a World Class Organization                                                         I bring both!
  • 15 + year executive-level sales leader & powerful sales trainer
  • Passionate facilitator & proven leader with extensive people management skills
  • Digital & Print Marketing expert, SEM, SEO, Programmatic Display, Social Media, Email, Mobile 
  • Masters of Business Administration (MBA) from Colorado State University
  • BA - Communications, minor Sociology graduated with Cum Laude Honors

Work History

04/17Present

Director of Digital - Agency, Auto, Local

Excelerate Digital - McClatchy Inc. - Dallas/Fort Worth

I am proud to lead Dallas/Fort Worth’s leading full-service digital marketing agency! We pride ourselves on being DFW’s local agency, but with national reach.

We are owned by McClatchy Inc. and bring local business the most innovative digital technology & platforms currently available.

I have been charged with driving digital advertising revenue by building our agency team in Texas, while managing and supporting the Auto and Local channels. 

Accomplishments

  • Chosen to join a McClatchy wide committee impacting process, pricing, vendor relationships, and go to market branding strategy. Over $1 million in revenue opportunities & savings found.
  • Launched and hired 3 midwest regional new business development teams. In only 3 months in existence booked over $130K of digital-only revenue. Teams serving Dallas/Fort Worth, Kansas City, Wichita KS, and Belleville Il.
  • Led the Fort Worth automotive teams transition from selling cars.com to the excelerate auto full suite of digital products.
  • Introduced a team of 4 digital agency excelerate sellers into the DFW marketplace.
  • In charge of new hire onboarding training, as well as ongoing training for the local team. Spearheading the print toward digital sales transformation as the local digital leader in Fort Worth.

5/201504/2017

Director of Sales & General Manager    

Bay Area News Group - San Francisco Bay Area
  • I drove sales success, new customer acquisition and ensured effective territory management of 3 bay area sales offices - 25+Million in revenue.
  • BANG offered the largest bay area daily/weekly print newspaper audience, and a full suite of digital solutions (SEM, SEO, Programmatic, Social and Mobile).
  • My team consisted of 3 sales managers and 4 multi-media Outside/Inside sales teams totaling 20+ Marketing consultants. 
  • Also General Manager - East Bay Weekly Newspaper publications with P&L responsibility. 
  • Hired & Launched new inside sales team
  • In charge of training both sales call process & product knowledge.

Accomplishments

  • Sustainable double digit year over year digital advertising growth for 12 months continuous.
  • Increased Digital Revenue by $3Million between 2016/2017
5/2012 4/2015

Senior Sales Training Manager

Dex Media, Inc - Dallas, TX
  • Directly in charge of executing 8-week rigorous classroom & virtual (WebEx) new hire training program.
  • Facilitate classroom & virtual (WebEx) training sessions covering product knowledge, challenger sales call process, & order input systems including salesforce.com.
  • Side-by-side field coaching & development for both inside and outside marketing consultants.

Accomplishments

  • I trained 109 new hires in 2014 with an 80% retention rate
7/20095/2012

District Sales Manager

Dex - an RH Donnelly Company - Albuquerque, NM 
  • Managed and motivated 12-14 premise marketing consultants spread throughout the state of New Mexico
  • Accountable for $12+ million in yearly Print & Digital revenue
  • Developed go to market strategy and territory management plan
  • Field coach selling digital & print advertising solutions

Accomplishments

  • 2011 Ultimate Coach Award Winner - Top Sales Manager New Mexico
  • Sales Manager of the Month Sept, Oct, Nov 2011    
  • My team won company wide March Madness Team Sales Contest - Over 30 teams participated - March 2012                                         
11/2007 07/2009

Field Sales Training Manager

Dex One Corporation - Denver, CO
  • In field coaching & sales instruction to new telephone & outside sales consultants
  • Driver of sales results with a portfolio of Print & Digital marketing solutions

Accomplishments

  • I led a 3-week field sales training class of 10 students finishing at 90% renewal, 11% increase to existing advertisers, 60 new digital sales, & 20 new customer print sales
09/200411/2007

Directory Advertising Consultant - Tel Sales

Dex One Corporation - Denver, CO
  • Small - Medium sized business marketing consultant. Executed the sales call process making recommendations that contain Dex's Print & Digital solutions.
  • Managed an existing client base with over $480,000 annual revenue.
  • Prospected new businesses by making daily cold calls & sending emails.

Accomplishments

  • 2007 Award of Excellence Winner for Top 3% in sales for the entire sales organization. 1,000+ sales representatives
  • Top 5 New Business Sales in Region for 2006, and 2007
  • $122,076- new business sales 2007
  • $133,788- new business sales 2006
  • Satisfactory 5 straight quarters, finishing out of 40 Sales reps top 10 in quarterly sales

 

01/200009/2004

Customer Service - Manager, Team Lead, Rep

ADT Security Services- Aurora, CO
  • Manager of operations over 15-20 customer service operators, workings in a high volume inbound/outbound call center.
  • Overseeing the proficiency, and alarm dispatch productivity for each team member.
  • In charge of payroll, running daily reports, issuing monthly quality assurance audits, and coaching each team member to reach goals.
  • Interviewing potential candidates for employment.
  • Assisting the training department in the training, motivation, and progression of over 15 new hire training classes, averaging 15-20 students.
  • Facilitating lectures over Standard Operating Procedures, Quality Assurance, and B32 Alarm Software.

Education

20002003

Bachelor of Arts in Communications - BA

University of Colorado at Denver

Minor: Sociology

  • Certificates: Public Relations & Communication Management
  • Graduated with Cum Laude Honors, 3.89 GPA
  • National and University of Colorado at Denver Deans List 2000, 2002