Responsible for end to end Marketing mix with all HP ISV partners (+3500).
Rationalized all Marketing communications deliverables by partner tiers across all Marketing touch points.
Launched most successfull leads generation campaigns (55) with partners across 14 countries. These campaigns returned $178M for HP in incremental revenue and still counting.
Re-invented HP events strategy yielding $1.5M costs savings and increased productivity (leads)
Own HP Alliance partner model strategy and plan of records inclusive of structure, partner benefits, HP expectations, Cost and ROI.Benchamrk partner model against competition (SUN, IBM). Maintain strong understanding of partners landscape and emerging technologies, anticipate changes and provide recommendations.
Fully rationalized HP touch points with partners. Conceived a "ladder" relationship model from Web only to dedicated alliances teams. Mapped partners, HP value proposition, partner benefits and HP ROI expectations for each Partner levels (Tiers)