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Bruno Machado

Senior Consultant & Project/Account Manager

Cover Letter

As an internationally experienced person, I have been able to adapt quickly and efficiently to any working and academic environments. My interpersonal skills have enabled me to integrate with my colleagues and customers and develop valuable business partnerships. I pick up skills quickly and apply them successfully, through both the use of initiative and the ability to comprehend instructions.

I'm a 5-year experienced Marketing/Business Intelligence professional, with deep knowledge in several industries. Consultant, Project and Account Manager to top manufactures, such as Coca Cola, Pepsico, AB InBev, Mondelez, J&J, Brasil Kirin, Unilever, P&G, L'Oreal, BAT, PMI, GSK, and so forth. Extensive experience in consultative services sales, with proven responsibility growth throughout the years. Acquired knowledge in the whole marketing mix, being a specialist in terms of Market Research, Pricing, Promotion, Assortment and ROI.

Professional Experience

Jun 2014Present

Senior Consultant & Project/Account Manager

  • Senior Consultant & Project/Account Manager
  • Reports to Regional Research Director and Global Sales Director
  • Monitor company, industry & general information sources (including websites) to keep up to date with latest developments in the industry
  • Responsible for managing projects and reports in Brazil, building-up databases, analyzing data, delivering and presenting results to clients, delivering tactical recommendations and strategic insights through the analysis of consumer purchasing behavior data.
  • Responsible for client relationship management, focusing on continuous follow-up with clients, aiming for repurchase.
  • Carry out regular in-depth face to face & telephone interviews (with key manufacturers, industry suppliers & other industry organisations) to obtain company data and market insights
  • Prepare and conduct proposals for projects and reports, with both industry and consumer data, according to client’s specific needs, follow-up proposals and close sales
  • Management of an annual sales plan of £ 1,900 Million
  • Development of new businesses and solution selling
  • Prospection of new clients, with proven record of successful outcomes
  • Responsible for supervising Brazil's research team.

Jan 2014Jun 2014

Custom Analytics Leader

  • Custom Analytics Leader
  • Reported to National Manager and Regional Director
  • Responsible for the leadership of custom analytics products (Sabines and Golden Stores projects), financial planning and comercial strategy.
  • Development of new businesses and solution selling
  • Prospection of new clients, with proven record of successful outcomes
  • Management of tools, quality and KPI records
  • Responsible for delivering tactical recommendations and strategic insights through the analysis of consumer purchasing behavior data
  • Project Manager, responsible for developing a new workflow for the overseen servicing platform
  • Coordination of technological improvements and upgrades
  • Management of regional sales plan (LatAm) of US$ 5 Million
  • Supervision of Analytics Executives of all countries in LatAm
  • Project Manager of consulting services to Key Account clients
  • Implementation of Brazil’s Benchmarks and Best Practices towards all other countries
  • Responsible for the supervision of finances and commercial strategy for the region
Sep 2011Dec 2013

Client Consultant

  • Client Consultant - Analytics
  • Reported to National Manager
  • Leader of consultancy projects focusing in maximizing the ROI of the whole marketing mix (Pricing, Promotion, Assortment, Shopper, and Innovation).
  • Developed several BPI tools, which helped improve the performance of the area.
  • Responsible for the account of Key Accounts in diverse segments of the FMCG industry.
  • Consultative services sales, managing an account of US$ 750K.
  • Expert in Pricing and ROI of both Trade and Media.
Nov 2010Aug 2011


  • Analytic Consulting Intern
  • Reported to National Manager
  • Support to consultancy projects for all marketing mix issues, having worked with top FMCG manufacturers.


Jul 2014Dec 2014

Specialization - Economic Analysis, Research and Project Management

FIPE - Fundação Instituto de Pesquisas Econômicas
Jan 2009Dec 2013

BA - International Relations

Universidade de São Paulo

Student Government Association – President
Central Students Directory - Director
International Relations Student Enterprise – Finance Consultant

Aug 2006Jun 2008

High School Diploma

Providence Day School - Charlotte, NC (USA)

National Honor Society, 2007
Beta Club, 2007
College Board Advanced Placement Scholar with Honor, 2008
Lauréat Nationale, 2008

Jan 2004Jun 2006

High School Diploma


Professional Skills

Marketing Mix
Market Intelligence
Business Intelligence
Strategic Planning
Data Analysis
Market Analysis
Market Research