Head of Product DMP
Feb 2015 - Present
Owner DMP Product . ( Main business line of the company )
Take part in EXCO and STEERCO meetings.
Writing User Stories & Mockups.
Act as expert for RFPs / RFIs
Managing an R&D dedicated team ( in-house and duo-shore/Offshore )
October 2013 : 0 clients
October 2015 : 10 big publishers and 20 advertisers ( disclosed ) . FR / NL / IT / ES / PT / RU - Full DMPs .
*Managing an Integrated R&D Team .
Goals :Building tailored solutions for top clients and reliable features aside our full roadmap :
*Design and conception of a streaming platform using storm and StreamParse . Up to 300 Millions message a day and benchmark show up that we can scale to 5 B without any tuning . ( « Add more node » baseline ) .
*Successful setup of an hybrid platform ( using Private cloud + In-House assets) .Now in production.
*Less than a couple of ms to run more than 200 business rules against an ID ( CRM and/or cookie ) .
* Cross-Device owner : Found an elegant and smart way to tackle the cross-device challenge for the company. Deterministic CRM pool , shared by clients, combined with a partnership with a leading EU provider in statistical cross-device flattened graphs.
This way we can easily balance between accuracy and volume. Now it's actionable by clients.
* Shift our DMP from daily data update to a real event driven platform .
The company was a former 3rd Party provider ( daily baseline ) . I had to bring new pulses to shift to real time. Now we are "soft" real-time.
*Shifting from data driven to a more event driven vendor.
* I have set the Business Apps ( A kind of Private marketplace where customers or partners can bring their own feature using APIs linked to the core of the DMP )
Ongoing Proof Of Concepts :
* Weather data
* Media spent forecast
* Many other ideas in the backlog