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Summary

SENIOR LEVEL *MARKETING* MANAGEMENT* SALES* Highly motivated, creative and versatile business executive with extensive experience in marketing, sales, and brand management. Especially skilled at evaluating business goals and collaborating with key executives to develop successful marketing strategies, achieving brand awareness and corporate growth. Ability to analyze long-term projects to determine break-even point, profitability, and return on investment. Adept at building positive relationships with clients, colleagues and communities resulting in a reputation for being effective, diplomatic, responsive and reliable. SELECT ACCOMPLISHMENTS Engineered, developed, & implemented the “Fresh-Mex” franchise sales program achieving the 5 year strategic growth goal by selling 285 Salsarita’s franchises in less than 18 months generating current cash of over $2.5 million & an annual royalty stream in excess of $7 million. Developed & sold over 130 new “Dairy Queen”, “DQ Grill & Chill”, “Orange Julius”, and “Karmelkorn” franchises in the Southeast generating an annual royalty stream of $2.7 million. Directed operations and marketing of 42 franchised restaurants, increasing corporate profits for 8 consecutive years. Led and developed cross-functional district and regional leadership teams through mentoring, coaching, training, and performance management. Built franchising department for small local restaurant chain, elevating it to a prominent regional chain.

Work experience

2006Present

President

B. Wayne Enterprises
20072008

Vice President of Franchise Sales & Marketing

Franktitude
20032005

Director of Franchise Sales & Marketing

Salsarita's Fresh Cantina
19852003

Various

References

Chuck Mooty

“Bruce was an incredible employee and strong producer and contributor within our development group. His ability to relate with prospective operators as well as objectively examine potential developments was remarkable. He was a true professional with extremely detailed and objective analysis. Bruce was a wonderful employee and one who I would feel very comfortable endorsing and recommending to any organization.” ~ Chuck Mooty, CEO International Dairy Queen

Education

19781982

B.S.