Currently orchestrating the launch a new treatment for Parkinson's disease. Leading the way as head writer for a branded migraine treatment, as well as supporting multiple agency accounts.
2007 - 2014
GA Communication Group
Led a creative department of twenty to a trophy case full of awards—more than the agency had won in its 30-year history. Played a key role in evolving the agency from traditional healthcare into a digital powerhouse.
2005 - 2007
McCann-Erickson, Brisbane, Australia
Launched and ran all aspects of Aveo Live Well, a new brand marketed to seniors. Championed the agency’s first overseas TV shoot in Peru. Learned more than I thought was possible about Australian commercial and residential real estate.
2003 - 2004
M&C Saatchi, Sydney, Australia
Crafted results-driving programs for Australia’s 2nd-largest telecom, including an award-winning viral that reached 50+ countries. Achieved incredible response rates on challenging budgets. Became an expert at Ozzie slang, the metric system and driving on the left.