Spearheaded the development of global marketing programs targeted to the synthetic biology industry which included; strategic planning, branding, budget management, execution, and ROI tracking. Refocused the marketing team in order to deliver campaign results on time that increased overall conference attendance.
Instituted redesign of company website in less than 2 months, and implemented SEO strategy resulting in higher Google search ratings and a 40% increase in traffic.
Grew company's marketing channels 52% by negotiating global partnerships with media outlets, government entities, and industry organizations resulting in a 30% increase in conference attendance.
Developed website, e-digest and conference program advertising options and tracking process to revitalize sponsor and exhibitor interest and encourage upgrading packages by 28%.
Created 15% increase in company revenue stream through the implementation of web-based paid membership program, that also provided an additional marketing channel for conference promotions.