• 169 Glenfield Dr., Pittsburgh, PA 15235
  • Tel: 412-671-1715
  • brittneycnorris@gmail.com

Brittney C. Norris

Creative Marketing Professional

Qualifications Profile

Highly motivated and results-driven senior marketing professional with a successful 12+ year track record of performance working within a high-tech company with multiple subsidiary divisions covering a wide range of markets from the life sciences to global threat detection and security. Detail-oriented without losing sight of the big picture, analytical and methodical with critical thinking to strategize solutions in addressing work issues even under stressful work conditions. Well-organized with multitasking and prioritization skills that optimize resources to achieve outstanding results from concurrent tasks. Decisive people management and exceptional interpersonal communication skills that inspire customer confidence while building teamwork synergies with colleagues.

Key Expertise

  • B2B Marketing & Sales
  • Budgeting & Planning
  • Creative Direction
  • CRM Program Management
  • Digital Marketing 
  • Integrated Marketing Campaign Management
  • Lead Generation & Nurturing
  • Leadership & Team Building
  • Marketing Automation
  • Marketing Strategy & Communication
  • Market Research & Planning
  • Program & Project Management
  • Product/Service/Company Launches
  • ROI Tracking & Reporting
  • Sales Enablement
  • Strategic Event Management

Work Experience

Work History

Marketing & Creative Director

Oct 2003 - Present
ChemImage Corporation- Pittsburgh, PA

Led the overall development and execution of marketing campaigns for all subsidiary companies. Enhanced brand awareness, and drove revenue growth across the board. Managed new product and analytical service launches to ensure on-target market messaging and product readiness. Drove interdepartmental communication to ensure initiatives were delivered on schedule with the desired result.

  • Launched targeted analytical services campaigns in the pharmaceutical market that created a solid opportunity pipeline for the sales team with a 72% increase in leads and 38% increase opportunities.
  • Launched products in the correctional facilities market that drove added sales staff to meet new customer demand.
  • Developed targeted lead nurture webinar campaigns that resulted in a 23% increase in new business.
  • Implemented CRM for global sales and established customized workflows to ensure lead follow up within 24 hours.

Marketing Manager  (Jan. 2011 – Jan. 2013)

Headed marketing campaigns to support business growth strategy. Planned and conducted trade shows, customer VIP events, focus groups, e-marketing, social media, websites, and multimedia projects to increase demand and lead opportunities. Developed marketing ROI tracking within company CRM to allow clarity for all marketing campaigns efforts and better strategic planning.

  • Successfully implemented go-to-market strategy for new affiliate and 2 commercial products that resulted in first year added revenues in the millions.
  • Increased lead conversion efforts by developing targeted win/loss surveys to identify gaps in the lead nurture process, resulting in a 28% increase in won opportunities.
  • Launched new subsidiary website and implemented all tracking analytics and full CRM integration for lead capture.

Graphics & Web Manager (Jan. 2009 – Jan. 2011)

Led the development of all branding, web presence, multimedia, and email marketing. Managed content development and performance of all company websites. Planned and implemented marketing automation program into all line of business CRMs to support streamlined marketing campaigns.

  • Instrumental in the branding, web presence, CRM integration, and marketing communications strategy for the Gateway Analytical launch that led to first year revenues in the millions.
  • Integrated marketing automation platform for all lines of business which allowed for the seamless connection of all marketing campaign efforts and powerful lead interaction insight.
  • Directed online marketing including targeted Google Adwords campaigns resulting in 58% increase in website revenue generation.

Marketing Coordinator & Sr. Graphic Designer (Feb. 2006 – Jan. 2009)

Responsible for website content management and performance. Planned, designed, and implemented marketing campaigns across all lines of business including: advertising, e-mail programs, collateral development, trade show exhibits, and website development. Worked directly with internal team of scientists and engineers to transform technical content and into solid marketing and sales content. 

  • Increased website traffic by 58% by implementing search engine optimization techniques.
  • Developed content for over 30 trade exhibits yearly to support lead generation, tracking, and conversion.

Graphic Designer (Oct. 2003 – Feb. 2006)

Showcased company brand and messaging through carefully designed visual communication and content development. Collaborated with marketing and sales executives to ensure all creatives in branding, advertising, email marketing, and company website were aligned with overall marketing communications objectives.

  • Served project manager in implementing a new corporate website design and strategy resulting in a 63% increase in web-to-lead conversions.
  • Collaborated with scientist and engineers to develop scientific concept illustrations for marketing materials, customer reports and government proposals.

Education & Credentials


Technical Skills

SalesForce, ActOn Marketing Automation Software, Bizable Web Analytics, Google Analytics, Google Adwords, Photoshop, Illustrator, Dreamweaver, InDesign, HTML, Camtasia, ASP, PHP, CSS, WordPress, Twitter, LinkedIn, Facebook and Microsoft Word/PowerPoint/Excel.



References available upon request.