Awards & Honors

  1. Award of Excellence for External Newsletter, presented by the Washington School Public Relations Association, 2009
  2. Public Relations Student of the Year, presented by Pacific Lutheran University, 2007

Community Involvement

  • Stanwood Chamber of Commerce Board Member (November 2008 - Present)
  • Stanwood Chamber of Commerce Scholarship Committee Member (2009)
  • Stanwood Area Foundation Board Member (September 2007 - September 2008)

Objective

Seeking a communications position within an organization that will benefit from my creativity, dedication to customer service and quality work, community involvement and professionalism.

Qualifications

  • Two years professional communications experience in leadership role for school district.
  • Excellent written and oral communication skills.
  • Outstanding interpersonal skills. Easily builds relationships.
  • Trustworthy and energetic. Able to effectively handle multiple projects.
  • Effective graphic design skills help to visually connect with target audiences.

Work History

Work History
Jun 2007 - Present

Public Information Coordinator

Stanwood-Camano School District
  • Serves as the official school district spokesperson for all information updates and crisis communication efforts.
  • Works closely with the superintendent and school board to plan and implement district-wide proactive communication plan with programs and campaigns to build relationships with staff, parents, and the community to support student learning. Programs include:
    • Developing and maintaining information on district website, www.stanwood.wednet.edu using Joomla! CMS and leading training sessions for school staff.
    • Developing and maintaining Key Communicator Network comprised of 55 influential community members engaged in two-way communication with the school district. 
    • Writing content and designing layout for all district publications and marketing materials, including website, presentations, newsletters (internal & external audiences), videos, election information, annual performance reports, and press releases.
    • Writing monthly district-wide staff e-newsletter to reach approximately 600 staff members with useful updates on district budget and other upcoming issues, helpful tips and reminders, and news from around the district.
    • Working closely with local media outlets to publish stories that are of interest to target audiences. 
    • Establishing district-level partnerships between schools and local community organizations and has initiated connections for numerous school-level partnerships.
Sep 2006 - May 2007

Public Relations Intern

Franklin Pierce Schools
  • Communication and graphic design internship. Worked closely with superintendent to unify Franklin Pierce School District’s image and publications using the Adobe Creative Suite.
  • Coordinated multiple assignments, including writing press releases, designing publications for numerous departmental needs, and planning events.
  • Created surveys to research internal and external public opinion regarding quarterly newsletter changes.
  • Implemented a redesign of the FPS quarterly newsletter using stimulating design concepts, writing articles, and showcasing school happenings.
May 2004 - Dec 2006

Intern

Douglas County Public Utility District
  • Held multiple positions throughout three years: Customer Accounting intern, Information Systems intern, Wells Dam Accounting intern and assistant to the Public Information Officer.
  • Helped write and design a brochure to inform customers of the options available with the PUD fiber optic / broadband network. 
  • Designed two newspaper advertisements for the 2006 Douglas County PUD exhibit at the North Central Washington Fair.
  • Answered phones on the PUD switchboard, answered customer questions, took customer payments, and signed customers up for new service.

Education

Education
Aug 2003 - May 2007

Bachelors of Arts in Communication

Pacific Lutheran University

Along with PLU course work, I was actively involved in several Communications-related activities outside of the classroom.

Creative Services Team Co-Chair, PLU Media Lab

  • Involved in promotion of PLU Media Lab internship program to partner skilled PLU students with local media organizations.
  • Assisted in the shooting and editing of a promotional video as well as the writing and design of brochures.

Public Relations Team Leader, PLU School of Arts & Communication Week

  • Led a team of six to create promotional materials, plan for the SOAC week community event, and coordinate professional speaker times and locations.

Skills

Skills

Web site development

As the Public Information Coordinator for Stanwood-Camano School District I assisted in the launch of a new district Web site using Joomla! content management system (CMS) in June of 2007. Since that time I developed a "map" of menu links and have been developing the site to include information that is relevant and up-to-date for our target audiences. In addition, I lead training sessions for district staff to learn how to upload materials to the site and designed supplemental user guide materials to assist them in their learning process. I also chaired the Web site Committee to update school board policies for technology and also the district's Web site guidelines and standards.   Visit Stanwood-Camano School District's Web site.

External communications efforts

As the Public Information Coordinator for Stanwood-Camano School District, I lead the efforts in district-wide external communications. I began an external community-wide newsletter which recently won an award from the Washington School Public Relations Association for "exceptional performance in promoting education," started the Key Communicator network to connect with local parents and community members, coordinate partnerships, write budget handbooks, present press releases to local media outlets, and coordinate recognition activities to promote public education in the community. Please see the following links below for an example of some of the external communications efforts that I perform: Community Schools Newsletter Budget Guide for our Community Press releases to local media Election information to community Budget Presentations to the Community

Internal company communications

As the Public Information Coordinator for Stanwood-Camano School District, I plan, coordinate, and implement effective internal communications strategies to reach our 600+ staff members. The communication plan includes coordinating events, recognition efforts, partnerships, staff e-newsletters, and special updates as needed to keep staff informed and involved in every aspect of the organization. Please see the following links for an example of some of the internal communications efforts that I perform: Staff E-Newsletter Staff E-newsletter 2  

Graphic Design

I know how to use Adobe InDesign, Photoshop and Illustrator. I use InDesign and Photoshop every couple of days in my current position and feel very comfortable with intermediate level uses. Please see "Cathy's Portfolio" for examples of my design and branding effort with Stanwood-Camano School District.