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Work experience

Therapeutic Horse Riding Fundraiser & Leader/Side Walker

Franklin County 4-H Therapeutic Riding Center

I support therapeutic horse riding for people with special needs at the FCTRC as Volunteer Leader and Side Walker during its weekly lessons. During the winter period and outside the lessons, I help riding and exercising the horses.

For the FCTRC I am also active as fundraiser. At this present moment I support the organization of the benefit auction 'Save A Horse, Hire A Cowboy' on March 25th, as well as the two-yearly 'Art From The Heart' benefit auction that will take place in the second half of this year. In particular I help with raising donations, designing flyers, the event page on their website, video production and press relations.

Account Manager

United Campaigns Advertising

At United Campaings I was Acount Manager for Mattel, Danone, Cadburty Biscuits and Tedley Tea, managing product launches and TV commercial campaigns for Barbie, Evian and Tedley Tea in Moscow, St Petersburg and across the Russian Federation.

Sep 2008Sep 2011

Founder and Senior Advisor

Storytellers World Wide

I founded Storytellers World Wide as an outlet for knowledge sharing and a way to boost creative communications and leadership in both SMEs and larger internationally operating organizations, with the help of Storytelling techniques and Social Media.

With Storytellers World Wide I provided Training, Communication Concepts, Strategic Advice, Social Media Programs, CSR Support and New Leadership ideas.

Notable projects I provided communication and social media services to are: Dutch Design Days in Belgium (2008), Benelux Architecture (2010) and Orange Bike Days (2011). These were are so-called 'Nation Branding' initiatives from The Netherlands Embassy in Brussels.

Another notable project is the Facebook concept I developed for the Dutch dairy union NMV (Nederlandse Melkveehouders Vakbond).

May 2007May 2008

Regional Director West Sweden

Dutch Chamber of Commerce

As Regional Director for West Sweden, I founded the Dutch Chamber of Commerce office in Gothenburg in 2007 by setting up a network of Dutch and Swedish business contacts, organising networking and knowledge exchange events and creating a regional online presense and agenda on the Dutch Chamber in Sweden website.

Apr 2002Jul 2002

Interim Office Manager


I worked here as an Interim Office Manager, keeping accounts and managing the liaison with HQ in Germany as well as the contacts with the Belgian engergy regulation offices and RWE clients.

Sep 1998Aug 2001

Information and Communication Officer at DG Information Society

European Commission

My job for the European Commission, DG Information Society was three-fold:

1. Managing the Internal Communicators Network within DG Information Society

2. Managing the Framework Contract for Communication Services, in particular the Visual & Verbal Identity project and production of Fact Sheets for various Research Projects

3. Coördinating and attending the stand build and media relations for DG Information Society at expo TELECOM '99 in Geneva.


Apr 2011Present

Cognitive Edge, Dave Snowden

One day Master Class by Dave Snowden, based on the award winning Harvard Business Review cover article A Leaders Guide to Decision Making, studying the theory and practice of a science based approach to creating and sustaining a resilient organisational strategy. Dave Snowden is the Founder and Chief Scientific Officer of Cognitive Edge and is well known for his work on the role of narrative and sense making.

Jan 2009Present

Melcrum, Tony Quinlan

One day Melcrum Course on Stoytelling by Tony Quinlan. Study and practice on how to capture and analyse people's narrative to improve (corporate) communications.

Feb 2012Feb 2012

Schippensburg University

Lecture “The Cultural Diversity in America” by Spike Lee, writer, director, actor, producer, author and revolutionizer of black talent in cinema. Spike Lee is the next role model up in Shippensburg University's H.O.P.E. (Helping Our People Excel) Diversity Scholarship Program Lecture Series.

Sep 1995Sep 1996


University of Edinburgh
Sep 1991Jul 1995


Thorbecke Academy


Web Publishing
I have been in charge of Content Publishing for various websites , including that of the Dutch Chamber of Commerce in Sweden, Dutch Design Days in Belgium, Benelux Architecture 2010 and my own company site.
Social Media
My subject of expertise since 4 years. Knowledge by experience and study.
French Language
Reading strong, speaking and listening beginner
German language
Dutch Language
Native language
English Language
Daily working language, but not native


Any professional reading about storytelling, the development of cognitivity in leadership, social media research, design thinking and concept thinking. Horseback riding. Arts. Reading performance and ESL at schools. Reading historical and literature novels.


I am an experienced internationally oriented communication manager, specialised in Storytelling, Leadership and Fundraising.

I have 20 years of professional experience in Organizational Communication in both for-profit and non-profit sectors. 

My focus points of expertise are:

- Diversity Management

- Brand Management

- Events Management

- Change Management

- Charity & Fundraising

- Creative Leadership

- Storytelling & Organizational Narrative

- Social Media