Summary

I am an effective communicator and team builder because I value emotional intelligence. As a journalism major, I have acquired excellent verbal and written communication skills. My strengths are in marketing and strategic planning. I have natural curiosity that keeps me open minded, and without compromise, a drive to succeed. (for more info see my LinkedIn)

Education

Education
Aug 2012 - May 2016

B.A. in Journalism, specializing in Advertising/PR

Indiana University

Minor in Public Management

Work History

Work History
May 2014 - Present

Marketing Assistant

WTIU Public Television

Work I have done as the Marketing Assistant includes:

  • help with the planning, organization, and implementation of marketing strategies
  • strategize ad placements
  • writing and assembling annual service content reports
  • writing press releases, teasers, program descriptions, and copy for print and online ads
  • assisting with event planning and execution for both kids and adults
  • initiating external relations, and maintaining community outreach
  • researching new ways to improve our services
  • reviewing program content for accuracy
Jan 2016 - Feb 2016

Marketing and PR Intern

Pigasus Pictures

Pigasus Pictures came to Bloomington, IN to film Paul Shoulberg's romantic dramedy THE GOOD CATHOLIC. Within the short month that the crew filmed, my colleague and I accomplished the following:

  • press release distribution to 45 different press outlets (newspaper, radio, tv, magazine)
  • a full feature story in the Indianapolis Star (reach = 340,000)
  • arranged 20 different interviews
  • produced 3 different events including a live panel at the IU Cinema
  • increased social media following on Instagram by over 700, and raise the total reach of Facebook activity by 8,000 reaching more than 10,000 people
Jan 2016 - Present

Managing Director

Agency 7

Agency 7 is a class offered at IU for admitted students. I was elected Managing Director to oversee the teams client-work and delegate assignments where needed.

The IU Media School website reads:

"The course is designed as a real-world, service learning experience for junior and senior students who actively participate in an agency practicum that provides actual business clients with public relations, advertising and marketing communications services.

The agency is managed by students who work in teams that develop communication strategy and creative development for their clients. These students also have the opportunity to experience firsthand global, integrated agency best practices through international study with creative advertising and public relations organizations."

Feb 2016 - Present

Freelance Marketing and PR

The League of Women Voters

I met the President of the league last year and asked to do freelance work after an enjoyable first impression and sharing her passion to act on politics. So far I have:

  • distributed a press release  to local news outlets about voting registration for the primaries
  • planned community events
  • helped them write an intern program
Jun 2015 - Aug 2015

Marketing and Communications Intern

Gourmet Italy

In Milan, Italy I worked for a start-up company which allowed me to work closely with my boss and see first-hand how a company operates. I had the opportunity to ask questions, attend networking events, and learn about the e-commerce business at conferences and meetings. Tasks included:

  • rewriting the English version of the Gourmet Italy web page
  • constructing a business-plan
  • researching the competition and e-commerce market in different cities in Europe, Asia, and the Middle East
  • posting photos and product descriptions on social media
May 2015 - Present

Executive Board Member

Bloomington Advertising Club

The most important role of a board member is standing as an accountable leader for the annual National Student Advertising Competition. The campaign is a start-to-finish project done for a new client each year, and incorporates all aspects of marketing, advertising, journalism, and communications.

On the executive team I work closely with the club president and the other board members to plan, organize, and facilitate club activities. This includes seeking freelance work, gaining partnerships, organizing funds, and managing trips.

May 2015 - Present

Student Ambassador

IU Media School

As a Media School ambassador I share my academic and extracurricular experiences to prospective students, give them tours, and answer their questions. I also assist with events and provide hospitality to the public figures we host.

Oct 2015 - Present

Campus Ambassador

NowThis

NowThis Media tells news stories with short-form video, tailored for the social and mobile user. As a campus brand ambassador I help get their message across to IU students, work campus events to promote the organization, and also distribute NowThis merchandise.

Sep 2015 - Present

International Internships Ambassador

IES Abroad

I'm a proud ambassador for the organization that helped me study and work abroad in Italy, IES (International Education of Students). As an ambassador I help my home university talk with students who are thinking about going abroad, and I work with students who are currently abroad and answer emails/prepare informational materials that IES might want.


Skills

Skills

Writing

Copy writing (including headlines, tag lines, teasers, and body), news releases, features (including profiles), content reports, persuasive writing, speech writing, and radio and TV ads

Case Studies

Case briefs, creative briefs, strategy books, consumer profiles

Social Media

Facebook, Twitter, Instagram, SnapChat, Google (including AdWords), YouTube, Pinterest, WordPress,  LinkedIn, Vine

Languages

Intermediate Spanish, beginner's Italian

Activities

2015 3˚ Forum Food & Made In Italy Conference, 2015 National Student Advertising Competition, 2013 NCAA Sports Marketing Conference, Bloomington Advertising Club.

Two advertising campaign projects. See my LinkedIn for the complete plan books.

References

References

Scott Witzke

Director of Marketing and Communications, IU School of Education

scwitzke@indiana.edu, 812.856.8067

Cheryl Hughes

Senior lecturer, IU School of Public and Environmental Affairs

ckhughes@indiana,edu, 812.929.2597