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Professional Experience

Sep 2011Jan 2017

Director of Marketing & Brand Identity

The Lawson Group
  • Maintained client retention through four major campaigns per year including two educational events
  • Participated in the community through different corporate memberships, sponsorships, and charitable giving
  • Served as the overall face of the company by participating in leadership training and networking opportunities
  • Strategized best placement and timing of social media communications
  • Designed all new print collateral including a brand standards manual, letterhead, sales kits and brochures
  • Produced various graphic design pieces including safety posters and other large scale communications
  • Developed new website on Wordpress platform utilizing custom post types and an event management system
  • Hand-coded PHP and HTML based email templates using inline CSS and dynamic content
  • Managed the creation and distribution of four email newsletters via iContact through Salesforce and wp_mail
  • Created all new advertising for print, radio and web
  • Wrote and distributed marketing communications including press releases
  • Conceptualized and designed the trade show booth and environment
  • Oversaw the trade show presence and analyzed the sales funnel from lead to opportunity to sale in Salesforce

Education

20162018

MBA

Southern New Hampshire University
20092011

BA Graphic Design

Southern New Hampshire University

Leadership and Community Involvement

  • Leadership NH Reigniting the LNH Fire Conference 
    Steering Committee, Marketing Chair
    2016-present

  • American Red Cross Vermont & New Hampshire
    Board of Directors 
    2016-present

  • Stay, Work, Play
    Marketing Committee
    2016-present

  • Concord City Celebration Week for Concord 250
    Parade Chair, Concord 250
    2015-2016

  • Concord Chamber of Commerce Funds for Education Golf Tournament
    Planning Committee
    2015-2016