The Lawson Group
- Maintained client retention through four major campaigns per year including two educational events
- Participated in the community through different corporate memberships, sponsorships, and charitable giving
- Served as the overall face of the company by participating in leadership training and networking opportunities
- Strategized best placement and timing of social media communications
- Designed all new print collateral including a brand standards manual, letterhead, sales kits and brochures
- Produced various graphic design pieces including safety posters and other large scale communications
- Developed new website on Wordpress platform utilizing custom post types and an event management system
- Hand-coded PHP and HTML based email templates using inline CSS and dynamic content
- Managed the creation and distribution of four email newsletters via iContact through Salesforce and wp_mail
- Created all new advertising for print, radio and web
- Wrote and distributed marketing communications including press releases
- Conceptualized and designed the trade show booth and environment
- Oversaw the trade show presence and analyzed the sales funnel from lead to opportunity to sale in Salesforce