Graphic Designer - Marketing and Brand Identity
Responsible for "look and feel" for 6 brands including The Scott Lawson Companies, the parent company and a leading provider of worker health and safety services, worker's comp administration, and employee health programs throughout New Hampshire and New England; The Scott Lawson Group, Ltd., our environmental health and safety brand; Workforce Wellness, an employee wellness services provider; and Comp-SIGMA, a third party workers' comp administrator with two managed self insurance groups: LISIG, the Lumber Industries Self Insured Group Trust, and Sigma-One a manufacturing self insured group trust.
• restructured family of websites for better brand communication and structure including SEO
• redesigned business collateral for better brand recognition
• saved money on printing by building relationships with vendors and bringing digital press printing in house
• created several dynamic digital elements including html email templates and Facebook welcome page with php
• used Wordpress in conjunction with php to deliver dynamic digital content prepared for print output