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Work experience

Marketing Manager

Merck, Sharp & Dohme Ltd

2004 - Oct 2008 Marketing Manager

Merck, Sharp and Dohme (MSD), Hoddesdon, Hertfordshire


• Developed optimal position for INVANZ in the UK market.

Sales achievement:

2004: 225% of plan - most profitable performance (all countries)

2005: 156% of plan - most profitable performance (all countries)

2006:26% growth 2006/2005 (most profitable)

2007:37% growth 2007/2006 (most profitable)

Jun 1993 - 2004 Marketing Manager


·Prepared draft launch plan for SINGULAIR. Recruited and appointed PM for launch of SINGULAIR.

·Launched AGGRASTAT successfully in July 1999.

·National audit of unstable angina management completed in 56 UK hospitals in collaboration with the Royal Brompton Hospital (PRAIS UK registry).

·NICE provided positive guidance on role of IIbIIIa antagonists in July 2000 following submission of dossier in April 2000.

·Arranged the first ever joint meeting between MSD and both British Cardiology Society (BCS) and the European equivalent. 

·Established effective working relations with HIV KOLs and BHIVA.

·Worked with UK microbiologists and BSAC members to define medical need for INVANZ in the UK. Prepared launch plan.

Jul 1991 - Jun 1993Manager: Healthcare Group

Jul 1990 - Jun 1991Healthcare Relations Manager

Jul 1989 - Jun 1990Manager - Sales Training MSD UK

Jul 1987 - Jun 1989District Manager

Jul 1985 - Jun 1987Product Manager: Hepatitis B Vaccine (HBVax) and Pepcid

1984–1983Sales Training Specialist

1982 - 1983Market Research Analyst (development)

1982-1981Assistant to Sales Manager

1979-1981Sales Representative MSD UK

Jan 2009Present

Project Manager OPAT

British Society of Antimicrobial Chemotherapy (BSAC).

oOut-Patient Parenteral Antimicrobial Therapy (OPAT) programme.  Project aims to support, guide and encourage the establishment of standardised OPAT services throughout the UK wherever the clinical need may exist by collaboration with UK experts and interested stakeholders.

oThe project, which will be 18-months duration, will comprise the review, update and peer-review publication of existing standards for the delivery of OPAT services:

oDevelopment of business case models to help health professionals develop bids for local OPAT services:

oSeries of pilot sites to assess the proposed OPAT model and measure the impact of the project (clinical effectiveness, economic impact, patient experience):

oA series of UK-wide educational workshops to inform, instruct and support those wishing to implement OPAT services in their locality.

May 2009Sep 2009

Interim Marketing Manager

Norgine Pharmaceuticals Ltd

Interim management role to assist in preparation of annual marketing plan and the production of new campaign promotional materials now successfully completed.


Jan 1969Dec 1974

Diploma in Pharmacy

School of Pharmacy

Jan 1969 - Dec 1974School of Pharmacy

Durban, South Africa

Diploma in Pharmacy (Organic Chemistry, Pharmaceutical Chemistry, Pharmaceutics)

Jan 1965 - Dec 1967Northlands Boys High School

Durban, South Africa

(1968National Servicein South African Defence Force)

1980Passed ABPI Code of Practice Sales Representative (Distinction)

2007Passed ABPI Code of Practice (Marketing) (5/7 with distinction)


Full UK driving licence (no endorsements)
Microsoft Office Excel
Microsoft Office Word
Microsoft office Powerpoint
Selling Skills
Presentation Skills
Networking to Build Client Relationships
Leading Teams at Work
A critical requirement for bringing people with widely differing specialist skills to work together  to support a common goal for a given project.
Coaching for Improved Work Performance
Experienced in managing and training staff to higher levels of work performance as first line manager and as training manager.
Stragegic Marketing Planning
Participated in UK, European and Global marketing planning teams
Project Management
Extensive project management experience in planning and executing plans for complicated product launches. Currently involved in professional organisation's efforts to bring standard methods of behaviour to all members in implementating a novel method of operating and saving significant amounts of money.


Bob Cuffe

“Brian is a highly effective interim marketing manager. He brings his very extensive marketing planning experience to rapidly deliver results. He quickly works out what is needed, offers his ideas and then delivers. He successfully prepared and secured approval of our 2010 brand plan and produced and implemented a refreshed campaign for our leading brand within the agreed 5 month time frame. He proved to be a very willing and effective mentor for other members of our marketing team. I would have no hesitation in hiring Brian again. If you need a highly experienced and effective interim marketing planning manager, Brian is capable of delivering.”

Shirani Rajasingham

Brian is a highly experienced motivated Marketing Manager. His wealth of experience and depth of UK industry knowledge is an asset to any team. He works in a highly methodical fashion ( loves Excel spreadsheets!) and works well under pressure. An excellent mentor and I would recommend him to any prospective employers for this position or similar.

Lee Robson

Brian is a great professional and a highly effective and experienced marketer. He's also a great guy! I would have no hesitation in recommending him.

Vincent Lawton

 Exceptional marketeer, with extensive and in-depth knowledge of the hospital sales and marketing environment. Highly experienced in a range of senior management functions in the commercial area of Pharmaceuticals. A great teamworker, able to inspire colleagues and customers alike. A considerable asset to any organisation fortunate enough to work with him

Interim marketing services


Reading, walking, golf, rugby and cricket.