President and Chief Operating Officer
Brian Smith, a graduate of John Carroll University and a CPA, joined Proforma in 1995 and directs the development of the operating, accounting and computer systems to meet the growing demands of the organization. Mr. Smith works with the Proforma Executive Team to facilitate meeting the company's strategic plan. Prior to joining the company, Mr. Smith was the Manager of Corporate Accounting for Revco D.S., Inc., a $5.5 billion retail drug store chain. Prior to his position with Revco, Mr. Smith was a division controller for LDI Corporation and spent six years with the international accounting firm of Deloitte, Haskins and Sells (predecessor to Deloitte & Touche).
Brian Smith directs the development of the operating, accounting and computer systems to meet the growing demands of the organization. Mr. Smith works with the Proforma Executive Team to facilitate meeting the company's strategic plan.During his tenure at Proforma, the company’s annual sales have grown ninefold. He has overseen the development and launch of several proprietary software platforms and enterprise systems which have given Proforma Owners a leading edge in the marketplace. Brian has also influenced a rebranding initiative and a full scale launch of marketing tools and resources for Proforma Owners. This includes the addition of a full suite of collateral, direct mail campaigns, eNewsletter marketing and more. Under his leadership, Proforma has received numerous honors including being named the Top Distributor by Promo Marketing magazine for three consecutive years.